You don’t need to understand the code, can AR/VR content creation be as simple as making PPT?
Mention the underlying system and development tools, many non-experts will have a sense of distance, after all, this is a field that sounds quite professional and has a high threshold. However, Nibiru (hereinafter referred to as "Nibiru") wants to make this matter professional and easy to operate.
Nibiru is an AR/VR system and content engine supplier. Its main research and development products include Nibiru XR equipment terminal system, Nibiru Studio, Nibiru Creator and other industry application software tools. Currently, its development engine supports more than 100 scenarios and 2,000 industry customers, involving education, medical, industrial, cultural tourism, retail and other industries. At present, it has completed the B+ round of financing.
According to the "2020 Commercial AR/VR Hot Trends Report" released by 3D engine company Unity not long ago, 2020 will be the year of transformation of commercial AR and VR technologies (called XR). On the one hand, from an investment perspective, XR has passed the early stage of "whether it is worth investing" and entered the commercial stage of practical application of technological achievements. On the other hand, XR is ready to enter the "growth phase". The vigorous development of this industry is inseparable from the underlying basic systems and development tools. Therefore, the opportunities for the underlying R&D also follow.
Aiming at the market environment, Liu Fengrui, co-founder of Nibiru, believes that from the perspective of the entire industry chain, there needs to be end to have content. But the current terminal is not popular enough and the content is not rich enough. "As at present, the production cost of content is relatively high, and efficient tools must appear before the stage of producing a large amount of content. The development tools that are used more on the market now require extremely high time costs when producing lightweight applications and content. And labor costs.” He also said that there is no unified standard in the industry from end to hardware and operating system. In such a large ecological environment where the standards have not been unified, product coordination and adaptation will be more difficult.
"So, in our development strategy, openness is the core demand." Liu Fengrui introduced, Nibiru has several AR/VR general industry application tools, the most representative one is: AR/VR application development engine Nibiru Studio and content and interactive video creation tool Nibiru Creator. "In the future, other manufacturers, including some vertical tools, can also run on our system." He added some thoughts on future product design.
Nibiru Studio before rendering
Nibiru Studio after rendering
It is worth emphasizing: Nibiru Studio’s distinguishing feature is AR/VR exclusive and easy development Usability. In addition, it seamlessly connects with the Nibiru system to minimize rendering delay. It is reported that Nibiru Sudio has been applied to multiple industry scenarios. At present, application scenarios have been implemented in important national-level fields such as aerospace, power, resources, transportation, and climate.
Nibiru Creator interface
The biggest feature of Nibiru Creator is "easy to use". For some lightweight interactive scene applications, non-professionals own the material, and then drag and drop. You can form your own story line. For example, in a tourist scene, a panoramic virtual tour map needs to be provided to tourists, and the relevant clerks can create it through Nibiru Creator. It is worth mentioning that the efficiency advantage of Nibiru Creator is obvious. In general, making it easy for industry users is a typical feature of Nibiru.
In addition to improving efficiency, Nibiru's two general-purpose tools also have obvious characteristics: they are versatile and rich in terms of supporting platforms. It is reported that NibiruAfter creating, saving and exporting on Creator, you can watch and interact on multiple platforms such as PC, mobile, VR all-in-one, TV, etc. Nibiru Studio can export all-in-one computers and mobile phones or other embedded terminals after completion on the PC side to form a complete VR&AR APP 3D application or game.
The future is a digital era, and the combination of 5G and AR/VR has also become the focus of the industry. As a forward-looking innovative company, Nibiru is also preparing for the outbreak of this era of convergence. According to Liu Fengrui, the current integration of Nibiru with 5G is mainly reflected in two aspects: one is to develop solutions with operators in the upstream of the industry chain and seek technical cooperation. The second is to provide solutions for current customers in the industrial, retail and other fields from the downstream scene.
It is worth mentioning that the founding team of Nibiru has rich industry experience, which makes Nibiru's development planning and positioning more sensible and clear. First of all, in 2014, when Nibiru was founded, it did not fully bet on hardware research and development in line with the market's heat, but saw opportunities for underlying development. In addition, from the perspective of the overall environment, international technology giants such as Google, Facebook, Apple, and Microsoft are all in the leading position in the AR/VR industry. They use a series of products to define the industry development model, standards and build their own AR. Ecology. Will this be a big challenge for innovative companies? Liu Fengrui said that Nibiru’s thinking is different from theirs. Many major manufacturers mainly focus on the C-end market to build their own set of standards and build an ecosystem, because they have already occupied the C-end before, and Nibiru’s strategy is from The development path from end B to end C.
Liu Fengrui thinks: “It’s not too soon, not too late. At the right time, you need to find your own point and go down quickly.”
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