If Taobao and Alipay continue like this, they will definitely be doomed. They will decline soon. Sooner or later, they will lose their position as the number one e-commerce platform and will be replaced by Pinduoduo within a few years.

Taobao and Alipay will definitely be doomed if they continue like this. They will decline soon. Sooner or later, they will lose their position as the number one e-commerce platform and will be replaced by Pinduoduo within a few years. There are many reasons for this, and one reason is definitely unknown to many people. In recent years, and Pinduoduo have attracted many users through their marketing and promotion methods, such as the tens-billion-dollar subsidy-cutting campaign, user-only refund support, ultra-low-price products, etc. Most of these users are separated from Taobao users, which is equivalent to stealing Taobao's traffic. So why do users leave Taobao? There must be a reason why he didn't do it well. One of the reasons that many people don't know is that it has something to do with Taobao's payment, which is Alipay. Let’s take a look at this picture. This picture shows that 300 million people on Alipay were overdue last year. What is this concept? Does anyone know? This is equivalent to Alipay and Taobao losing 300 million users. Currently, Alipay has three financial lending products, namely Huabei, loan, , and online merchant loan . These three financial products and Taobao are all related. Does anyone know why? Because all payment methods for Taobao users are debited from Alipay, or debited by binding the bank card in Alipay. Everyone knows this, but once users of these three loan products are overdue, the system will deduct the money from Alipay or the bank card bound to Alipay, and it will automatically deduct the money. What does this mean? This means that these 300 million overdue users who cannot pay back their money will simply not deposit their money on Alipay and the bank card bound to Alipay. What will be the consequences of this? This means that the equivalent of 300 million yuan will no longer use Alipay at all. Then not using Alipay is equivalent to not using Taobao, and Taobao will lose 300 million users. Then think about it, where these 300 million users will go to buy goods, most of them will choose Pinduoduo, and there are some other e-commerce platforms, but Pinduoduo will definitely be the most popular. Because Pinduoduo’s products are cheap enough, it’s precisely those people who are overdue. First, choosing Alipay and Taobao to use Jiebei Huabei did win over many users in the early stage, but now the sequelae have emerged. Many users have overdrafted and consumed in advance, so they cannot afford to pay it back now. Will the Alipay system forcefully deduct money again? Can they use it? People must set aside some money for living expenses, right? Therefore, if Taobao continues like this, it will be finished sooner or later, and its users will be exhausted sooner or later. We developed lending products in the early stage and indeed made a lot of profits, but now we have also been rethinking lending, resulting in a large number of user losses. Users are the greatest value. Without users, he is nothing. He has picked up sesame seeds and lost the watermelon.