Have you ever had a sleepless night because an app couldn’t be uninstalled?
Have you ever experienced that when browsing the web, you accidentally clicked the wrong button and were forced to download an app and could not cancel it?
Have you ever been tortured by the various app opening ads and pop-up windows, and the ads will jump when you shake your phone slightly?
According to Xiaolei, as long as you often surf the Internet on your mobile phone and use apps a lot, you can basically not avoid the above hooliganism.
It’s okay if you only come here occasionally, but if you have to be disgusted by these rogue apps every day.
Then... before the phone is broken, people are going crazy.
However, as the Chinese New Year is approaching, the Ministry of Industry and Information Technology, which we are very familiar with, has also brought good news to the majority of mobile phone users.
Just yesterday, the Ministry of Industry and Information Technology publicly solicited opinions on the "Notice of the Ministry of Industry and Information Technology on Further Improving Mobile Internet Application Service Capabilities (Draft for Comment)".
Picture source: 36氪
sounds very complicated. In fact, this consultation draft is to rectify the rogue behavior of various apps.
Some friends may be wondering, didn’t the crackdown on rogue apps start a long time ago, why are they being brought up now?
officials have indeed launched various measures this year to standardize and rectify the inappropriate operation of the App. The effect of
is also immediate. For example, the "temptation to click" jump button that has been prevalent for a long time has basically disappeared.
↑The middle is an induced click jump, and the upper right corner is the real [skip ad]
But everyone knows that some commercial companies have long engraved the concept of "I was wrong, but I will not change " into their genes.
was discovered by the authorities once, so he temporarily restrained himself for a while, and then came out to do evil again when the limelight passed.
Source: Cyberspace Administration of China
This kind of stubborn behavior not only makes users clenched their fists, but even the Ministry of Industry and Information Technology cannot stand it.
So, this "Opinion" can be regarded as the optimized and enhanced version of specification of .
If those illegal apps do not correct themselves, they will face the official iron fist.
Picture source: Ministry of Industry and Information Technology
Xiaolei will take everyone today to discuss the points that the Ministry of Industry and Information Technology’s "Opinions" have on users.
firstly regulates the recommended download behavior of web pages.
Picture source: Ministry of Industry and Information Technology
I am very familiar with this. In the past, when Xiaolei browsed certain web pages on his mobile phone, he often encountered the problem of clicking the wrong step and automatically downloading the app. If
is triggered in the browser, you can also force the browser to close to pause the download.
But if it is triggered in some apps, you should just wait until the app is downloaded...
Because the background priority of the app is often very high, as long as the message is posted on the notification bar, the process cannot be completely ended by "swiping out the background".
In addition, in recent years, all major mainstream apps have shifted their development focus to apps.
This brings about an extremely bad experience in the web version.
Even, some content platforms don’t let you finish reading the content at all, only a few hundred words, and you want to continue scrolling to view.
was upset by the sudden "Open App to Continue Reading" prompt.
Picture source: Lei Technology
App certainly has the characteristics of more complete functions and a better overall experience. Some functions really need to be used on the App, so that the experience will be better.
But for simple image and text browsing, the web version is more than enough.
You have to jump to the App to view it. Isn’t this just taking off your pants and farting...
As for why manufacturers insist on disgusting users, this truth has also been said.
simply wants to divert users to their own App, circle the traffic together, and minimize user loss.
Moreover, within their own apps, manufacturers can more easily analyze user portraits and create personalized big data based on the portraits. The ultimate goal of
is to improve the users’ App usage time.
is like a short video with extremely accurate algorithm. It has fascinated countless netizens in the past few years, and the average monthly usage time has continued to rise.
Source: Guanyan Report Network
After the behavior of “forcing users to download apps” was named, the next official goal is to make it easier for users to uninstall apps.
Picture source: Ministry of Industry and Information Technology
A smart friend may want to say again, how difficult is it to uninstall an app? Isn’t it just long press the icon + click to uninstall?
For apps that are well-behaved and don’t cause trouble, uninstalling them is really hassle-free.
Source: Mobile phone screenshot
But sometimes I really have to admire that App manufacturers can do all kinds of technological tricks in order to "live" on mobile phones.
For example, some apps have mastered the art of invisibility. Although advertisements appear in pop-up windows on the desktop from time to time, it is difficult for users to find their true identity.
Only by long-pressing each one on the blank desktop, like a blind man touching an elephant, can we find out where the App itself is.
Picture source: Station B @王一婷婷
Do you think these Apps have no creativity or technology? Neither is
. A product manager who can come up with such a weird idea must be somewhat talented...
just uses his talent in the wrong place. He thinks hard in order to complete the KPI, and finally lets users pay for it.
In general, the previous specifications are designed for the installation and uninstallation of App.
So back to the daily use of the App, are there any corresponding specifications?
Hello, yes.
officials are obviously well prepared this time. They have collected a lot of user feedback and have detailed enough specifications for various App issues.
Source: Ministry of Industry and Information Technology
For example, open-screen advertisements and pop-up windows must now provide clear and effective close buttons.
The "innovative" shake ads were also regulated some time ago, and now they can only be made according to official standards.
Source: China Academy of Information and Communications Technology CAICT
In fact, once this specification comes out, it means that shake advertising is recognized and will not be banned in a short time.
However, with the corresponding regulations, at least Shake ads will not be so rampant.
When it grew wildly in the past, it was really exciting.
At that time, the trigger angle of the shake setting was extremely sensitive. Just shake the phone gently and it would immediately jump to a new advertising page.
Picture source: Lei Technology
After the specification clearly stipulated the shaking angle of the sensor of the shake, many users reported that the trigger probability is no longer that high.
But Xiao Lei still felt that it was strange, and it felt like it was treating the symptoms rather than the root cause.
If you ask me, what should we do to eradicate the chaotic domestic application ecology and the endless problems of rogue behavior?
Xiaolei’s answer may be a bit idealistic, but I still want to say: establish a unified application store.
There are too many domestic app stores at present. Since self-built stores can take a commission from apps, various mobile phone manufacturers have also ended up sharing this big cake.
Picture source: iiMedia Consulting
As for the unified app store, Google and Apple can be said to be the benchmark in the industry.
One is the App Sotre exclusive to iOS, and the other is the Google Play Store available on overseas Android phones.
As long as you are an application developer, you cannot bypass the application specifications established by these two application stores.
Source: rivery.io
In addition, these two stores are very strict in auditing. It is really difficult for us to see outrageous hooliganism in apps downloaded and installed from Google and Apple.
The domestic application market appears to be very fragmented. Each company includes different applications and has different review standards for App permissions.
has resulted in some copycat apps not only being successfully put on the shelves, but also gaining many permissions to "poop" anywhere on the phone.
But having said that, as we all know, a unified application store is almost impossible to achieve in the country.
The official is also very clear, so what the official can do is to set up a reference standard for each app store.
Source: Ministry of Industry and Information Technology
In addition, domestic mobile phone manufacturers are also approached to provide the system with functions such as App self-start management and behavior recording.
To put it bluntly, since there is no way to cure rogue apps at once, the authorities simply let multiple parties work together.
Individual developers, mobile phone manufacturers and Internet companies all have something to contribute within the specifications of the "Opinions".
Source: Ministry of Industry and Information Technology
Under the new standards, I believe our mobile surfing experience will be further improved.
In short, this is not the first time that Xiaolei has complained about the various naughty operations of domestic apps. I hope this will be the last time.
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