Since Huawei mobile phone faded out of competition due to US suppression, apple has once again become a dominant player in the domestic high-end mobile phone market. Coupled with the traffic halo accumulated in the past ten years, apple has taken more than 100 billion US dollars in revenue from the Chinese market since last year. Cook even expressed confidently that for the global sales of iPhone mobile phones, the Chinese region is the one he is least worried about.
However, as the new year approaches, Apple has made a major decision, and many iPhone models have received price cuts. Looking at Apple's past behavior, we will find that this American company not only disdains to participate in domestic consumer festivals, but also rarely cuts prices to gain market share.
What is even more surprising is that consumers not only failed to set off the expected shopping wave, but also "cursed" regarding the price reduction decision of Apple iPhone.
As for why this situation occurs, the reason is very clear. In the past two years, the configuration of Apple’s iPhones has been really poor. Not only is there nothing new, but the upgrade level is also "squeezing out toothpaste". For example, the reputation of , iPhone, 14, and Plus collapsed after their release. Because consumers were unwilling to pay, Apple successively adjusted and reduced the stocking volume of approximately 20 million units.
Nowadays, Apple’s price cuts are more aimed at these hard-to-sell models. In other words, Apple couldn't handle it anymore, so it resorted to "routines" in an attempt to get consumers to help it clear its inventory.
In fact, there is another more important reason why domestic consumers are becoming less and less tolerant of Apple, and that is that Apple is too perfunctory in its after-sales service, which has led to the outside world gradually losing confidence in it.
Recently, regarding the large-scale complaints about after-sales maintenance of smartphones, People's Daily Online publicly stated that mobile phone manufacturers should actively implement the three-guarantee after-sales policy to meet the legitimate needs of consumers. Only by actively assuming social responsibilities can companies go further.
In the past 10 years, Apple can be said to be the manufacturer with the most various "gate incidents" in the world. Faced with feedback from domestic users, Apple not only failed to compensate as it did to users in Europe and the United States, but instead "failed to respond or resolve" and even accused domestic users of making unreasonable troubles.
It’s easy to understand why the outside world looks down on Apple’s future. In contrast, domestic manufacturers are obviously more responsible in terms of after-sales. For example, some Xiaomi 11 series suffered motherboard burnout due to the Snapdragon 888 processor. Xiaomi not only responded quickly and provided users with free maintenance or replacement of the motherboard, but also extended the original one-year warranty period to three years.
According to the general replacement frequency of smartphones, which is about two years, Xiaomi’s three-year after-sales service can be said to be guaranteed to the end, and users can use it with confidence.
In addition, Xiaomi has officially launched a 200G cloud service space. If users are worried about data loss due to maintenance, they can apply for free on the official website. From these two aspects, it is not difficult to see that Xiaomi considers users everywhere and puts the legitimate rights and interests of consumers first.
It is precisely because of the conscience of domestic manufacturers that in recent years more and more domestic users have begun to actively join the "domestic camp".
It is undeniable that there is still a certain gap between domestic mobile phone manufacturers and Apple in terms of influence, sales volume, industrial scale and other comprehensive levels. But as the saying goes, "You can't reach a thousand miles without taking small steps." Since and Huawei encountered "stuck", the efforts of other domestic companies are also obvious to all. From R&D investment to mobile phone performance to after-sales service, etc., they are all strict in self-discipline.
It can be expected that under the leadership of excellent domestic manufacturers such as Xiaomi, and Huawei's return to the 5G track soon, domestic mobile phones will surely overtake Apple's iPhone as soon as possible! What do you think about this?
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