The domestic e-commerce industry is developing faster and faster, but overall, the environment is still fiercely competitive. It is on this premise that many companies choose to carry out cross-border e-commerce, but many novices will find that there are many cross-border e-commerce platforms to choose from. If you want to make the right choice, you need to make a lot of measurements and comparisons, and there are even considerable gaps between promotion methods. Therefore, the author is here to introduce how to attract traffic off the cross-border e-commerce independent station? What preparation is needed?
In fact, currently, there are mainly five channels for off-site traffic drainage:
1. Doing SEO
Building an independent website is inseparable from search engine optimization (SEO). By catering to users’ common search words and the inclusion characteristics of websites, we can improve the natural search rankings of independent websites such as Google, bing and other websites. Customers can give priority to the products and external links of their own independent websites when searching for relevant information.
If you do this part well, you can get a lot of organic traffic for free. Since search users themselves are the target group of independent websites, if the traffic is well operated, the order rate and repurchase rate will be very high.
2. Social platform diversion
Social platform fan diversion is also one of the off-site diversion methods commonly used by cross-border sellers. As long as you have a certain number of fans, you can attract traffic to independent sites at zero cost just like SEO.
, such as Facebook, outputs content according to the style of the independent station and the age of the target users, sets the official homepage of the independent station, and carries out more interactive activities to ensure the stickiness of fans and avoid advertising only. After your account has accumulated a certain number of fans, you can bring promotional images or links from independent sites to attract traffic when outputting content. Later, you can also do paid advertising and promotion on the platform to attract platform fans to independent stations in a targeted manner.
3.KOL traffic
uses the credibility and appeal of big V/influencer posts, which is currently a frequently used traffic promotion method. Sellers can choose different types of online celebrities as needed to help attract traffic and improve their reputation. KOL traffic and discount activities are generally promoted in a bundle. Internet celebrities are responsible for driving traffic, and discounts drive sales.
4. Many sellers on major e-commerce platforms
set up independent websites in order to grasp first-hand user data and shape their brand image, but they will not give up the fat of the e-commerce platform. After all, e-commerce platforms remain the key to profitability. In addition to relying on the platform store to continue to make profits,
can also make full use of the traffic accumulated by the platform store to divert some users from the platform to its own independent website to facilitate subsequent user repurchase.
First of all, since independent websites need to build their own websites, they need to learn some website building processes by themselves, and they can also seek help from some experts. In addition, the most important thing is the overseas HTTP proxy. Independent website sellers basically use overseas HTTP Agents are used to operate independent websites. Because the buyers are all overseas, they cannot use domestic networks or operators. Otherwise, it will be very slow and the user experience is very poor. Here, the author will give you a brief review of several well-known overseas HTTP agents on the market:
1, Stormproxies
Stormproxies is a high-quality overseas HTTP agent based in China. TP proxy service provider has in-depth cooperation with many medium and large enterprises such as NetEase, Sogou , Dangdang , Ant Group, etc. It can provide a variety of API parameters, account and password authentication management methods to extract IP, which is convenient and fast to meet various business needs of enterprises. It currently supports dynamic and static residential proxies, and data center proxies and mobile proxies will also be launched soon. It has the characteristics of ultra-high concurrency, high-quality IP pool, stability, efficiency, and technical services.
Advantages: Very cost-effective, IPs in 200+ countries and regions, large IP pool, high IP anonymity, customer service online all day long, you can register for trial 1G
Disadvantages: Data center agents and mobile agents still need to wait for the online
2, MyPrivateProxy
MyPrivateProxy, also known as MPP, the group is an old overseas agent that has been active in the market as early as 2011. MyPrivateProxy currently only has various data center proxies. According to the browsing options, there are shared, personal and special proxies to choose from. There are no residential proxies now.MPP coverage is not large, with only 24 countries and regions and a total of 220 servers. In terms of technology, MPP only has a proxy operation panel with a simple API, which seems a bit simple and currently only applies to the HTTP protocol. MPP claims to have more than 100,000 agent IPs.
Advantages: Fast. Proxy API
Disadvantages: Fewer geographical restrictions. Cannot simply control the area. Low availability of some commonly used websites. Few data center agent usage scenarios. No residential agents. Domestic payment methods are not compatible with
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