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Not long ago, DingTalk and Tencent Conference were on the hot search list due to software crashes. Office software such as DingTalk, Tencent Conference, and Feishu also started charging for video conferencing functions this year, which triggered collective complaints from users of remote office and free online courses.
Some netizens believe that after accumulating a large number of free users, video conferencing software has finally "showed its fox tail" and started a charging model to prepare for monetization. This is unfair to the large number of students who have online learning needs. Some people also pointed out that video conferencing software has provided free services for nearly three years before considering recovering the cost, which is already the end of the world.
video conference refers to a conference in which people in two or more locations have face-to-face conversations through communication devices and the Internet. Depending on the number of participating locations, video conferences can be divided into point-to-point conferences and multi-point conferences. Individuals in daily life have no requirements for the security of conversation content, meeting quality, or meeting size. They can use video software such as Tencent QQ to conduct video chats. Business video conferences in government agencies, enterprises and institutions require stable and secure networks, reliable conference quality, formal conference environment and other conditions. They need to use professional video conference equipment to set up a specialized video conference system. Since such a video conferencing system uses a TV for display, it is also called a video conferencing or video conferencing.
In the 1990s, video conferencing products were introduced into the country, and government and central enterprises and other units took the lead in launching a new work model of remote communication. In 30 years of iterative construction, most central government enterprises have completed the construction of provincial-level video conferencing systems to achieve remote communication between top and bottom. Video conferencing systems have gradually become indispensable collaboration equipment in office scenarios. Commonly used functions of
China video conferencing include file transfer, meeting minutes, text discussion, etc. Data shows that file transfer and conference recording functions are highly used on the B and C side. analyst believes that as enterprises and individual users deepen their use of video conferencing, the functions of video conferencing have been expanded, and more functions will be developed and used in the future.
Current status of China’s video conferencing industry
In recent years, the video conferencing market has indeed achieved hundreds of millions of user growth due to the epidemic. However, from a business perspective, the choice of video conferencing software to start charging at this time may not be just to replenish blood and make money.
As one of the few industries that can buck the trend during the epidemic, the video conferencing market has grown rapidly in the past few years. Data shows that in 2020 alone, the number of users of DingTalk has achieved 100% growth. As of the end of that year, the total number of users exceeded 400 million. In addition, the 2020 Tencent Conference also gained more than 100 million active users in the 245 days after it was launched. The user growth rate of
, if placed during the entrepreneurial wave of mobile Internet and , would be enough to attract the attention of investment institutions and be dubbed "killer application", " unicorn enterprise " and other prestigious reputations. However, at that time, the outside world still maintained a relatively rational discussion on the commercial value of video conferencing. The main reason was that there were many participants in this emerging market, and there was no mature and stable commercial realization path in the short term.
In 2020, many video conferencing platforms, including Huawei , Tencent , Alibaba , Yealink , Haoshitong , etc., have joined the industry competition for users with free models.According to industry practice, video conferencing platforms will gradually achieve the scale of user numbers and revenue by making them free first and then charging - this is exactly what DingTalk and Tencent Conference are currently doing.
DingTalk’s new paid services are mainly the professional version for small businesses, the exclusive version for large and medium-sized enterprises, and the exclusive version for very large enterprises. Tencent Conference’s charging items also focus on functions such as increasing the number of people in the video, automatic meeting minutes, subtitles, and real-time transcription. It is not difficult to see from this that the students taking online courses and the trainees of training institutions are not the ones charged for video conferencing at all. Enterprises are the core users that video conferencing software really wants to win over.
It can be said that the explosion of demand for video conferencing caused by the epidemic is changing from temporary demand to normal demand. Since the outbreak of the epidemic, many companies have gradually adapted to hybrid office, and have also felt the practical significance and value of reducing the company's operating costs and improving team work efficiency.
Development trend of China's video conferencing industry
Market demand is growing, and the industry scale continues to rise. Video conferencing services can effectively reduce the risk of epidemic transmission and improve the efficiency of work collaboration. They have been adopted by industries such as medical care, education, and finance, and industry demand has grown. Survey data shows that more than 40% of B and C-end users use video conferencing more than in previous years, and industry demand is rising.
During the epidemic, users worked from home and developed the habit of using video conferencing products, which was conducive to market development. The market size of China's video conferencing industry will reach 14.82 billion yuan in 2021. Video conferencing technology is updated and iterated, product prices are reduced, and it is gradually applied to small and micro enterprises and individual users, and the market scale is further expanded. The competition in the
industry is intensifying and it is developing towards specialization, standardization and standardization. Data shows that the stock of video conferencing-related companies in China will reach 530,017 in 2022. The stock of video conferencing-related companies in China has shown an overall upward trend from 2015 to 2022. The industry continues to influx new companies, and many Internet giants have entered the telecommuting market, and industry competition has further intensified.
's online office business has developed. Some Chinese companies have developed the habit of using video conferencing products. Video conferencing usage scenarios have developed in a diversified manner. Government, finance, education, medical and other industries use video conferencing to complete work in different scenarios. The industry will develop towards specialization, standardization and standardization.
For more detailed research and analysis of this industry, please see Zhiyanzhan Industry Research Institute's "China Video Conferencing Industry Research and Prospective Analysis Report". At the same time, Zhiyanzhan Industry Research Institute also provides solutions such as industrial big data, industry research, policy research, industry chain consulting, industry map, industrial planning, park planning , industrial investment promotion, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consulting and other solutions.
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