article | Huashang Taolue 600
On December 14, was officially launched on the Steam game platform in the "Holiday Update" of Tesla . According to Tesla's announcement, the Steam game platform is suitable for the new Model S and Model X produced in the past two years.
This means that Tesla users will be able to play a series of 3A game masterpieces such as "The Witcher 3", "Cyberpunk 2077" and "GTA" on their cars. In response, Musk also personally tried out "Cyberpunk 2077" on Tesla.
Once the news was announced, it caused a lot of controversy.
On the one hand, the screens of Model S and Model X are only 17 inches, which is smaller than a 27-inch computer screen, let alone a TV screen of dozens of inches. Therefore, some people believe that a 17-inch screen cannot bring a better gaming experience.
On the other hand, some car owners think that since they are playing games, why not play games at home instead of in the car.
But from a business perspective, this seems extremely reasonable.
Today’s car brands are focusing on intelligence and multi-function. For example, Lili has equipped its L9 with 5 screens, Xpeng 6 has 5D music function and 45-inch screen projection, and NIO 6 has put VR into the car.
Although judging from the feedback of most consumers, some functions are relatively useless, and it is not as convenient to use as imagined. But at least, something is better than nothing.
According to data from IHS markit, 61.3% of consumers believe that intelligent cockpit configuration will greatly increase their interest in buying a car, and 17.4% of consumers believe that smart cockpit is a necessary configuration for buying a car.
In other words, in the eyes of most consumers, many functions may not be used by consumers, but you must have them.
For Tesla, the listing on Steam will bring more revenue to Tesla.
According to a report from Shenzhen-Hong Kong Securities, Tesla’s software revenue will reach US$21.5 billion by 2025, accounting for 18% of overall revenue.
In addition, various hardware devices supporting the game can also bring considerable income to Tesla.
But having said that, do people really need a car that can play games?
Not to mention the game function. Car screens alone are already quite controversial. He Xiaopeng, founder of Xiaopeng Motors, once believed that car screens are more likely to distract drivers and cause danger.
At the same time, the view that smart large screens are an IQ tax is also gradually fermenting.
In 2021, it was revealed that the screen of Tesla Model 3 suddenly went black when driving at high speed. Some people also complained: "It means it is a genuine Tesla."
Although the market now generally believes that once the car achieves fully autonomous driving, the car will become a true "third space." In other words, users can truly free their hands and attention, and playing games and watching movies in the car will become a relatively important activity.
But the problem is that, according to Musk, the fully autonomous driving that can be achieved in 2019 has still not been achieved. The industry is even beginning to become less optimistic about fully autonomous driving.
Since fully autonomous driving cannot be achieved, playing games and watching movies are relatively useless functions. At least for now, it seems that the involution of car companies has gone astray.
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