[ mobile phone China news] In recent years, the selling prices of electronic products have generally been on an upward trend, especially mobile phone products. The high-end trend is obvious and the prices are constantly rising.
December 28 news, it is reported that the device ASP (average selling price) of Samsung this year has only increased by 2%, while Apple has increased by 7%. The ASP gap between Samsung and Apple may further widen. The changes in the average selling price of the two reflect the situation in the high-end mobile phone market. Apple's iPhones are selling hot, while Samsung's flagship phones are obviously behind.
Samsung mobile phone
Of course, this may be related to Samsung’s overseas efforts. Data shows that taking the Z Flip4 folding screen as an example, the machine maintained a supply of 30% to 40% in the initial launch period in South Korea and Europe, but its share in the US market dropped sharply. At the same time, Samsung Electronics shipments of this year’s flagship Galaxy S22 series did not meet industry expectations of 30 million units. An industry insider said: " Samsung Galaxy has a strong flagship image in South Korea, but it has different recognition in overseas markets. This is why Samsung needs to invest more energy in overseas markets."
Since mobile phones have become high-end, the average price of mobile phones has increased significantly. Data shows that the average selling price of smartphones in 2021 has increased by 10% compared with in the same period last year, and the price of "high-end mobile phones" exceeds 2,548 yuan, which is 24% higher. As a veteran mobile phone manufacturer, Samsung has long gone through the road of high-end.
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