To measure whether a short video operator can operate a short video well, you only need to look at these three keywords: point, line, and surface. As long as you master this secret, you can easily operate short videos.

To measure whether a short video operator can operate a short video well, you only need to look at these three keywords: point, line, and surface. As long as you master this secret, you can easily operate short videos. Let me share with you a detailed explanation of the point-line surface:

01 point

"Point" refers to the hit. Each short video in the recommended algorithm traffic pool can be used as a basis to judge whether it is popular. You can see its potential within 24 hours after its release.

There are many popular videos on Yizhuan, which can be used as a reference to help you quickly find inspiration and master the basic routines of short video operations.

02 Line

"Line" is to create a vertical IP. Users' awareness of the IP is gradually connected by each video, and users' trust in the IP is gradually accumulated. Through individual videos, the characteristics of the character can be maximized and amplified, allowing him to occupy a place in the user's heart. Only such IP is viable.

03 The “face” of

is the migration of popular accounts and the operational capabilities of creating IPs. Migrating from one vertical account to multiple vertical accounts, or even multiple vertical accounts, is the repeated polishing and testing of one’s own operational capabilities. The

operation growth methodology is a guiding experience and method extracted from the experience of popular videos and vertical IPs. It is also a summary of short video gameplay and routines accumulated through continuous actual combat. The methodology is a standard for measuring whether an operator has his own ideas and strategies for operating short videos.

Short video operations must ultimately focus on real works, so short video operators must focus on creating their own representative works. Others may not care about your process, but if you can have your own continuous persistence and results in one thing, even if you do not easily tell the effort and effort behind it, you can use indisputable facts to convince you of your professionalism and success.

Here are three tips on how to operate for beginners. Friends who don’t know how to do it yet, come and take a look, I hope it can help you!