But after 2022, everyone's demand for products like mobile phones is also decreasing, and major chip companies are also constantly laying off employees and reducing production capacity to maintain the development of their own companies.

Huawei As a local mobile phone brand in China, everyone is familiar with its development history. In the past three years, the United States has been continuously suppressing China's chip industry, which has caused companies like Huawei to fall to a low point. But he finally "lived" with his own technology and his own market.

But after 2022, the demand for products like mobile phones by major companies is also decreasing, and major chip companies are also constantly laying off employees and reducing the capacity of to maintain the development of their own companies. , so it is not just Huawei, but many smartphone markets, global chip markets, as well as electric vehicles, and other markets have entered the "cold winter period" of .

Huawei President Ren Zhengfei said that Huawei will not give up because of this. We must survive and pass the cold to everyone. Nowadays, we look at the entire market, not only Huawei is affected by the "cold" company, but all companies that use chips to make a living are not spared, and their situation is not optimistic.

According to foreign media reports, The technology circle in the United States this year can be described as "a mess". A large number of technology companies in have made big moves in laying off employees, and their market value has also been reduced by half. The American technology giants we are familiar with, such as Amazon , Tesla and other companies, because the market value of "the cold winter period has evaporated by 1/3, and some companies are even more dismal. Amazon alone has lost 757.6 billion US dollars. A cold winter period like

not only makes these giants lose money. There are hundreds of large and small technology companies in the United States, but this cold winter period has caused many companies to close down. twelve technology giants have evaporated by 100 billion this year.

In addition to the loss of the market value of these giants, the performance of the chip industry has also suffered a serious loss, which makes it difficult for them to Shaohao companies have changed their original strategic development plan. , known as the "king" in the chip foundry field, has also suffered a lot of blows. , you should know that TSMC can complete the 3-nanometer or 2-nanometer process process , and they are expected to complete the construction of this processing and manufacturing plant in 2024. 's technology is already far ahead of the United States. The advantage is that the chips they produce and process are in short supply.

With the arrival of the cold winter period in the technology circle, TSMC has not been spared. has reduced demand, the chip market has cooled down, and orders are also decreasing accordingly, resulting in overcapacity. TSMC had to turn off lithography machines to reduce production capacity. Only by saving expenses in this way can they barely survive this cold winter.

before they planned to open a 3-nanometer production line, but now they can only put it aside. Our traditional chip manufacturing has reached its limit, so if we want to pursue higher technology, we will pay higher costs. Therefore, opening a 3-nanometer production line will burn $15 billion, and the production line will cost money, and the cost will also cost money. The price of 12-inch wafer of 3-nanometer process is as high as $30,000. This price is more than twice as high as the 5-nanometer process, and it is many times higher than the 14-nanometer technology that China is now familiar with. So The prices of the products produced are also rising. The price of 3-nanometer chips has soared from design, processing, and then to final packaging.

So, although TSMC has superb technology in chip processing, because the cost is too high, has discouraged many companies, and they can only turn off these lithography machines to maintain expenses.

According to US media reports, TSMC's 3-nanometer chips, has only received orders from Qualcomm and Apple. Although we know that these two companies have a strong foundation, TSMC wants to pursue higher technology development, and these two companies are far from enough .This makes TSMC difficult, and it is to pursue higher-level technology and impact the high-end market. It’s better to stop here for the time being and do your existing skills.

Many technologies are in big trouble, and of course Apple can't escape it. Although the mobile phone market is severely shrinking now, they still have their own part of the market share in the entire market. , but since Apple launched the iPhone 14 series, Apple's reputation has become worse and worse. Some people say that they deliberately expanded the configuration of iPhone 14 and iPhone 14 pro, allowing people to buy iPhone 14 pro and above series of products; some people say that Apple's updates are only reflected in the press conference. In layman's terms, only when the performance of Apple's new product and old products is much higher than that of a percentage at the Apple new product launch conference can you intuitively reflect the difference between it and its previous products. In addition to the criticism of Apple by other American brands, the problem that Foxconn's 's production capacity cannot keep up,

This seriously affects Apple's sales. It was during the peak sales period that Apple's supply could not keep up, which affected Apple's own development.

In such a general environment, no enterprise can escape. Only by relying on itself and developing effectively can we survive. Of course, Huawei has not escaped this cold winter. not only has changes in its development strategy on mobile phones, but also has made breakthroughs in other fields. For example: smart cars, smart watches, etc. They seek development in their own way, explore ways out, and lead their employees to constantly innovate. Huawei does not stop work, production, layoffs and salary cuts like American technology giants, but faces difficulties with employees. When you are in a low point, whoever can withstand it will be able to win a good battle. The crisis awareness of Huawei's model is to better meet customer needs, be proactive and be brave in innovation. Adhere to customer demand orientation and continue to develop around customer needs.

The global economic landscape is constantly changing, and various technology giants are also making corresponding adjustments as they develop. We can reduce costs and like those tech giants in the United States, uses layoffs and salary cuts to maintain its own development. You can also lead employees to seek development like China's Huawei. Technology companies are in a very difficult situation nowadays, and they must survive if they want to develop. Huawei President Ren Zhengfei said that peace is "fighted". As long as we can spend such time, Chinese companies can survive this "cold winter" and fight a beautiful turnaround battle, and there will be better development in the future.