That is, in early November, the Douyin platform released new regulations, "Good bag orders and gift orders are no longer included in the experience score. "Another new regulations were announced" actual payment amount = 2 yuan orders will not participate in the experience score calculation, and will take effect on December 8, 2022"!
So, many merchants who want to use "low price" to increase experience points will be affected. How to improve the experience points that are very important to the store in the future?
1. Maintenance experience points for three major directions
Fundamentally speaking, if we want to continuously increase and stabilize the store experience points for a long time, we must improve from the three major directions officially announced.
1, service points. first talks about service scores. There is a IM dissatisfaction rate here, which is a very important indicator for the assessment of the new version of the experience score. Merchants with
4.8 points or above must meet the conditions of 15% of IM dissatisfaction rate, otherwise the platform will reduce the score! Merchants with
4.9 points or above are downgraded to the interval 4.8 to 4.9 and reorder the scores; merchants with
4.8 to 4.9 points are downgraded to the interval 4.7 to 4.8 and reorder the scores;
Therefore, we must actively and sincerely deal with the problems raised by customers, and try to guide the customer evaluation service to give a very satisfactory service after the chat, and reduce the IM dissatisfaction rate.
2. Logistics component. We must pay attention to logistics abnormalities in a timely manner, respond to pre-sales and after-sales consultations in a timely manner, and let customer service handle it in a timely and proactive manner.
There are two main points to improve logistics segments: First, choose to cooperate with reliable express delivery companies , collect and deliver in a timely manner, and update logistics information in a timely manner.
The second is to set up inventory reasonably. , especially the drainage money, should avoid the situation where the order is out of order and cannot be shipped, which will lead to the store score being dragged down.
3. Product points. If the product experience score is not lowered, we need to pay attention to the product praise rate from the product selection, control the product quality from the source, avoid quality problems and affect the store reputation, and try to choose products with high praise rate to put them on the shelves to beat them.
As for how to choose products with high quality and potential for hit products, there are actually techniques and methods here. Our own practical team will use the e-commerce compass to view the hot products and huge amount of arithmetics to query the corresponding main business groups of the categories, and then go to the precise store products, so that we can control the products well and lay a very solid foundation for the store to burst orders.
In short, if wants to maintain the store scores, the core is to choose good products, ship them in time, and do a good job in after-sales service. Only in this way can ensure that the store experience scores can increase steadily.
2. Moving sales to increase sales
Although it is the most fundamental solution to increase the experience points from the above three fundamental directions, in the actual operation process, it is not realistic for many merchants to do all these points in a short period of time.
Then, we need to use the resources . After all, in the mixed business team, we often rely on being one step ahead of others. The result of being one step ahead of others is that you have many more opportunities than others.
In this regard, We recommend that you use the method of "moving sales to increase sales" to do . It is best to find an expert to sell you. Experts are more stable in delivering orders and will not be cleared for sales. This is a safer method.
However, there are many forms of sales through the live broadcast room. Everyone must pay attention to distinguishing the advantages and disadvantages of resources. After all, is too low-priced or inferior fish pond operation, which will not only not add weight to the product, but will also affect store traffic.
Our team has also practiced many kinds. In the final analysis, we need to use various forms and high-quality resources to expand the real purchase population of live broadcast rooms and reduce the proportion of wool picking in live broadcast rooms.
At present, our team uses the most comprehensive cost-effectiveness in comparison, with the highest security, the lowest cleaning rate and the highest convenience. The method we use is the easiest way to increase the number of games, which can quickly add up the experience of Doudian. Our own practical stores and the resources that match students are also used in this regard.
The reason why we have achieved steady increase in points is on the one hand because matches welfare products according to the store category, and is safer and worry-free; on the other hand, is a national cloud warehouse for delivery , and the logistics timeliness of are more guaranteed; finally, in terms of after-sales, we will all distribute free of charges caused by logistics, gift damage, and damaged outer packaging, etc. without the merchants bear any costs. Also, if there are negative reviews in the order we operate, will also provide corresponding compensation plans.
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