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During the period from the end of 2021 to 2022, full of "retaliatory assault", If many people are very careful, they will find that there have been two real phenomena in the overall environment of the mobile phone industry . You can see clearly from the product level and from the user level
product level is the homogeneity and follow-up phenomenon that everyone is familiar with. At the user level, the speed of new phone replacement is too fast, so many people no longer know how to choose . If you blindly judge the quality of the phone from the traditional viewpoint "buy new but not old", it may invisibly increase the chance of buying the wrong phone.
From the current general consumption concept of young people, more and more young people have an idea of " enjoyment consumption ". The so-called enjoyment consumption is "face the current development of all walks of life, which leads to the gradual expansion of everyone's inner desires". , and increasing desires can actually increase a lot of consumption desires, so people I started to use buying to satisfy my inner desires, so nowadays, "shopping" has become an "effective way" to satisfy my inner desires
When we see through these, we feel that "you should be more rational when buying any product" , especially like high-end flagships, the top-end mobile phone emperor must have a kind of "it is essentially a mobile phone, but in fact there is no attitude" in order to become indifferent! always remember that no matter what mobile phone it is, “its essence is based on one word”. You can think of many interesting things from the use of words.
What is cost-effective to buy users?
cost-effective mobile phones On the surface, many people will think that it is "cheap" when they hit the nail on the head. , but is it really just a simple and cheap level? The answer can be correct or wrong . The reason is still different from the perspective, and the views on the problem will naturally be different.
Here, let’s describe what cost-effectiveness means to buy users with “price-performance ratio is not cheap on the surface”? In fact, if you talk about how to use a cost-effective mobile phone, is definitely a matter of cheap price, but the more important aspect is that it comes from all functions, , which means that an excellent cost-effective mobile phone can be guaranteed to have the ambition to do the functions well. Speaking of function experience, "I have to say a long story here" is that from the current mobile phone industry environment, is simply from the perspective of the cost-effective mobile phone from the perspective of function experience, although there is no problem with the cost-effective mobile phone, we must pay attention to looking at the "function" with a split of attitude, because not all brands of cost-effective mobile phones can make the function experience very well. The full-grade
is currently divided into two different aspects. has all-in-one functions, and the other is that individual functions are comparable to flagships. , but here we should pay attention to the full-in-one cost-effective mobile phones. , but we should pay attention to the full-in-one cost-effective mobile phones. , but we should pay attention to the full-in-one cost-effective mobile phones. However, if you need to pay attention to the obvious advantages of individual functions, then to be honest, it will be difficult to achieve the full-in-one cost-effective mobile phones. At this time, look at the second aspect. The experience of individual functions is really good and delicious on the surface. "But for the second factor, you must pay attention not to pursue a complete experience." Always remember the relationship between "fish and bear's paw".
But now brands are gradually starting to make cost-effective.
, then the actual example is OPPO A1 Pro. First of all, its price is 1,799 yuan, which is obviously a veritable cost-effective product, but why do you want to say "wild"? It is not OPPO A1 How is the configuration of Pro mobile phone? It comes from other functional levels. and the objective functions and configuration are basically in line with the wide range of cost-effective mobile phones. However, other functions of this mobile phone actually have NFC. At the same time, the rear main camera is 100 million high pixels for taking photos. It can be seen from these two factors that cost-effectiveness is no longer a simple cost-effectiveness, but has gradually transformed towards the route of full functions. At this moment, we look at what brand in the current mobile phone market is mainly "full functions", then it is Redmi . So when I think of this, it directly determines that OPPO This cost-effective mobile phone has started to be the second brand of with full functions after Redmi. To be honest, OPPO A1 From a deep perspective, Pro reflects the development direction of the entire cost-effective mobile phone. The full range of functions may become the direction for each brand to strive for together in the future.
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