In 2001, my country joined the WTO in the World Trade Organization, and my country's economy has developed rapidly. People are no longer satisfied with the traditional shopping model. In 2011, Jack Ma created Alibaba . Since then, major online shopping platforms have sprung up like mushrooms after a rain and quickly swept the whole country. In just ten years, my country's e-commerce economy has developed rapidly, greatly changing the development status of the logistics industry.
Today, online shopping has become the main shopping method for young people. Major online shopping platforms have begun to be unsatisfied with the status quo and have set their sights on middle-aged and elderly people. Especially after Pinduoduo emerged, it has changed the new business format for e-commerce development. All major e-commerce companies have moved to the countryside, which will inevitably spread the e-commerce industry throughout China.
Now, the "express delivery into the village" strategy has been implemented for several years, so what is its current situation? Unlike expected, rural express delivery into villages does not allow major online platforms to expand, but instead makes "express delivery into villages" difficult. Why does this happen?
The reason why express delivery is difficult to enter the village is that it is restricted by several aspects.
First is the limitation of geographical conditions, poor transportation, inconcentration of population, and serious hollow villages. Many logistics express delivery can only reach the township level and cannot move forward, especially in the western part of China, where the mountains are steep and the land is vast and sparsely populated, it is impossible for couriers to transport parts into the village. In order to reduce the high transportation costs, many express delivery logistics in these places even charge for picking up items. The pickup fee is generally between a few yuan and a few hundred yuan, which greatly increases the shopping cost and affects the express delivery service experience.
Secondly, labor force is transferred outward, and the population is aging is serious. The remaining part of the elderly, weak, sick, disabled, and young are limited by their own cultural level, time and energy, and their purchasing power is insufficient. These local economies are relatively backward, and shopping is affected by traditional culture and living habits. Many middle-aged and elderly people are cheated by counterfeit and shoddy products and do not believe in online shopping.
Third is affected by the overall environment, especially after the outbreak of the new crown epidemic, the international situation is tense and the social economy is declining, and people have reduced unnecessary population mobility and capital expenditure. Whether it is e-commerce shopping or offline shopping in physical stores, purchasing power has declined one after another. The decline in purchasing power has led many companies to go bankrupt. According to relevant news reports, in 2022 alone, 460,000 companies went bankrupt and 3.1 million individual industrial and commercial households were cancelled. Suning.com , Gome , Taobao, JD , "Three Connections and One-Da", SF and many other companies have adjusted their development strategies, actively improved corporate governance, and sought progress while maintaining stability in order to achieve new achievements.
So, economic recovery is the inevitable path in the future. "Express delivery into the village" is a problem for us to change the rural economy. How should we change this difficult situation of "Express delivery into the village"?
First, according to the actual situation, a express delivery point can be set up according to the village and group where conditions permit, so that the people can collect packages nearby. The setting of express delivery points should be given priority to the convenience stores, supermarkets and grocery stores in the village to bring them customer flow and lose both profits. At the same time, the convenience stores, supermarkets and grocery stores in the express delivery points in the village can better understand the situation in the village, facilitate service, and win multiple goals at one fell swoop.
Second, we must actively open up the last mile from townships to villages and groups, encourage the establishment of express companies specializing in rural delivery, coordinate the use of rural passenger bus lines to bring express delivery into villages, reduce the cost of delivery, and improve service experience.
Third, e-commerce shopping platforms should also actively promote the development of rural fresh food e-commerce, cooperate with the government, train farmers to use express delivery to export agricultural products, change the backward economic situation in rural areas, reduce the high-cost status quo of logistics flow, increase express delivery business, and reduce distribution costs. At the same time, we must also improve the logistics system. Major express logistics platforms should also strengthen supervision of logistics chaos, strictly investigate problems such as excessive charges, excessive charges, and non-distribution of express delivery, and set up supervision and reporting hotlines to promptly investigate and deal with chaos such as excessive charges and excessive charges.
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