The oral industry is becoming increasingly serious, the competition is getting bigger and bigger, and capital is entering. How can ordinary oral clinics quickly become popular? Have your clinic experienced a price war? Is the local market environment still in a comfortable zone? Focusing on the end of the price war, it may still be a mess!
What is the core behind the low-price strategy? For customers who are diverted, we must use a standard process to meet customer needs, and then firmly lock in customers and surrounding people to obtain high-quality customers, so that outpatient performance can continue to increase.
outpatient bosses must be conscious: to plan private live broadcasts early in order to find a way out in the wind and opportunities so that their outpatient clinics can be avoided by the times. So how can we quickly lock customers through a live broadcast to help improve the performance of oral stores? These points must be paid attention to!
attaches great importance to the products and positioning of live broadcast rooms
Whether the urgent needs determines whether the major categories and sub-categories must be distinguished. For example, correction is a basic need, and invisible correction is a basic need in segmented fields, and there are also good growth, and the overall market growth of toothpaste and toothbrushes will be far lower than the growth of electric toothbrushes. It is very important to find a market with urgent needs and growing demands and grasp product trends. Another is whether there is a repurchase? The growth of the market will continue to generate value in the future. For example, correction is a large category with almost no repurchase, and oral care is a high-frequency consumption. Therefore, when selecting products, you need to clearly realize that the result is a short-term bonus stimulation or long-term product advantages.
guides with welfare + to promote user fission and retention
During the live broadcast, you can use the form of hanging lucky bags and sending red envelopes to guide interaction, improve the enthusiasm of fans to interact, and improve the user's viewing time. likes and comments can effectively increase the popularity of the live broadcast room; while forwarding, sharing to group chats, and friends can attract potential users to watch live broadcasts. This series of actions will further enhance the stickiness of the target users in the private domain, so that this part of the traffic can effectively accumulate and become the next wave of private domain seeds. In this way, after the public and private domain conversion link is opened, the number of private domain users will continue to grow like a snowball.
effective review, targeted improvement of private domain live broadcast issues
If you want to achieve good live broadcast effects and keep them on, the most effective way is to "effective review". The data dimension is just the final presentation of the live broadcast results. If you want to completely review a live broadcast, you should gradually disassemble the complete process from before the live broadcast to the entire live broadcast, and gradually disassemble and list the shortcomings and improvement methods. Two of the major points must be paid attention to - clarify the live broadcast effect based on the data and gradually analyze and improve according to the process. Let’s look at the results first. Data is the basis for review and the most realistic feedback given by users.
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