Produced by © Yibi Fengchan
Author @He Jingluo
December 7th.
According to Bloomberg, citing people familiar with the matter.
Apple has scaled back its ambitious electric car autonomous driving program and postponed the release date of the car by about one year to 2026.
at the same time.
Apple once expected that each car would sell for more than $120,000.
is now targeting less than $100,000.
①
Apple’s dream of making cars?
▽
1976.
Two young Steve, that is, Steve Jobs and Steve Wozniak founded Apple in a garage.
1998.
Cook was invited by Jobs to join Apple.
2008.
was sold for 6 million units in the first generation of iPhone.
, inspired by Jobs talked about his various ideas about Apple car . He believed: "Apple cars should be composed of structures such as batteries, computers, engines and machinery."
2011.
Apple co-founder Steve Jobs resigned as CEO.
Cook takes over Apple.
that year.
Apple's market value is US$300 billion.
Cook era.
2013.
At Apple Global Developer Conference , Apple released the "iOS in the Car" project.
2014.
iPhone6 kills all sides at the same time.
Cook ambitiously implementing the "iOS in the Car" project into a software product - CarPlay, and launched an electric vehicle project called "Titan" (Project Titan).
2015.
A truck with multiple cameras on the roof appeared in the streets of Northern California, USA.
the same year.
Cook said in an interview with " Wall Street Journal ".
"The electric vehicle industry is at the critical point of great change."
was also in this year.
offers 1.5 times salary and poaches Tesla .
even attracted Musk mocking.
"Apple can only recruit people we don't want. We call Apple a 'Tesla Grave'. If you can't continue working in Tesla, then go to Apple. I'm not kidding."
2016.
Apple has gradually shelved its vehicle manufacturing plan and focused on investing in the research and development of autonomous driving.
2017.
Apple has obtained a license to test self-driving cars on the road. Although many news about Apple's self-driving road tests have been reported every year, substantial products have not been released.
for this.
, Bob Mansfield, who was the director of Apple's autonomous driving program, admitted that under the conditions at that time, it was almost impossible to directly use the L4-level autonomous driving system .
2018.
The Daily Mail reported.
Apple has obtained a self-driving car testing license in California, USA.
as of the end of 2019.
According to CNBC.
Apple has poached more than 300 people from Tesla.
same year.
Apple officially acquired the "husband and wife store" co-founded by AI big name Ng and his wife - Drive.ai.
2021.
According to foreign media Apple Insider, Apple plans to launch "Apple Car" in 2024.
2022.
There is a set of "Apple iv electric vehicles" pictures circulating online.
②
Unmanned driving dream shattered?
▽
has always been there.
Apple is quite ambitious for driverless driving.
2014.
Titan plan is launched.
After recruiting thousands of engineers, opening new offices and automotive engineering machinery stores.
However, Apple has shifted from car manufacturing to devoted itself to developing autonomous driving technology.
2016.
Former chief engineer of Apple Bob Mansfield remanages the automotive project and decides to study basic technology first.
4 months.
Tesla's vice president of engineering technology Chris Poritt joined Apple.
June 2017.
Apple CEO Cook confirmed.
Apple is developing autonomous driving technology.
June 2018.
Apple hired Jaime Weedo, a senior driverless engineer at Waymo, a subsidiary of Google .
8 months.
Tesla's soul and chief engineer Field was confirmed to rejoin Apple's driverless team.
9 months.
Apple's self-driving car suffered its first traffic accident on the expressway near its Silicon Valley headquarters.
is lucky.
No one was injured in this accident.
12 months.
Tesla chief automotive designer Andrew King joins Apple.
January 2019.
Investment research firm Lynx Equity Strategies analysts Jahala Nisa and Rajkumar said in a report:
They heard that Apple may be reducing the size of the secret driverless car project and even considering completely ending the project.
also introduced by the Apple worship organization website Cult of Mac:
This report also mentioned.
Apple's driverless driving team has laid off employees. It was revealed after
:
Apple dismissed about 200 employees in the "Titan Plan".
2020.
has data displayed.
Apple’s special project team has more than 300 recruitment positions, covering multiple fields such as battery power management, road safety, car experience, machine learning artificial intelligence and other fields.
April 2021.
Canoo co-founder Krantz resigned and joined Apple
11.
Tesla's Autopilot software former director of Autopilot software, Christopher Moore, joined Apple.
March 2022.
Tianfeng International Securities analyst Ming-Chi Kuo posted on his personal social media account that the Apple car project team has been disbanded for some time.
5 months.
Desi Ukasevich, an executive who has been with Ford for 31 years, joined Apple.
7 months.
Veteran Luigi Taborelli, who has worked in Lamborghini for 20 years, joined Apple.
but at the same time.
only August 2018.
Apple has 17 engineers who have left their jobs to join the startup Zoox.
starts in 2021.
Apple's car manufacturing team has begun to resign, including Benjamin Lyon, who is responsible for autonomous driving hardware, Dave Scott, Dave Rosenthal, Jalme Waydo, who is responsible for autonomous driving safety, Michael Schwekutsch, global battery manager Soonho Ahn, Joe Bass, who is responsible for engineering management, and Field, vice president of car manufacturing projects.
③
Apple car manufacturing goes down the "cloud"?
▽
2022.
Tesla is still making rapid progress.
, but then he was "hit" by BYD .
However.Although BYD's sales have increased.
But profit is not that good-looking.
@bad review
But I have to mention it.
New energy vehicle really brought BYD and CATL to the forefront.
, but it is not advantageous to Apple's technology. It is not entirely reliable to be popular with iPod, iPhone, iMac and other products. To a large extent, it is just the bonus brought by Jobs' advanced vision.
Apple can play with the Walkman, the mobile phone, and the computer.
may not be able to play with cars.
Although constantly poaching is indeed a shortcut.
But how much it can be settled is a question mark.
You say that you can build a car, right?
Add some design, some concept, and a little "apple flavor" to the current cars.
But Apple's ambitions are too great.
has already started running before she learns to leave.
driverless technology?
Tesla has been playing with for a long time and still has problems.
No technology companies like Google have been implemented.
Why does Apple think it’s okay to go up?
Can you really cheat by relying on a few senior executives you have found?
How can you let Mercedes-Benz , BMW , BYD, and Tesla love?
last.
Let’s talk a few more words.
is undeniable.
Apple is very successful in selling mobile phones, designs, or brands.
But this is not the reason why Apple is blindly confident.
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