Recently, Xiaomi 13 series officially announced that the new domestic flagship phones that benchmark iPhone 14 series will be released.
However, just as everyone was looking forward to the new phone, Xiaomi made a big move, and many netizens said they couldn't understand what this is? But to be honest, Lei Jun is still very wise, and this attitude really makes consumers feel relieved. What exactly did Xiaomi do?
This matter starts with the report of People's Daily . According to reports from central media, after the mobile phone quality issues received more attention, Xiaomi took the lead in taking action. In order to solve the quality problems of the motherboard of Xiaomi 11 series and make consumers feel at ease with it, Xiaomi officially updated the after-sales service terms. One of them is that no matter whether Xiaomi 11 series users have passed the warranty, they can enjoy free motherboard replacement or repair within 36 months from the day the phone is activated.
You should know that it is quite good to use a mobile phone for three years. Basically, consumers have to change to a new mobile phone every two or three years. In other words, if your Xiaomi 11 phone has been used for 2 years and 11 months, but cannot be used due to motherboard problems, Lei Jun can also provide you with after-sales service to protect consumers' rights and interests. Such a service is indeed too considerate.
Secondly, considering that the burn-in motherboard may lead to data loss, Lei Jun also thoughtfully provided consumers with a one-year free use of the 200G cloud space. When important data is transferred to the cloud, no need to worry about whether it is a motherboard damage or any other reason for the phone problem, at least the data is safe and reliable.
It is obvious that before the new phone was released, few mobile phone manufacturers would maintain the old phone. Speaking of which, the Xiaomi 11 series is a mobile phone released two years ago. As People's Daily said, the after-sales responsibility of mobile phones is difficult to divide. Xiaomi can completely ignore it like , Apple , and consumers can only "eat coptis chinensis in a mute way". I believe that many iPhone mobile phone users have suffered such losses.
But as a Chinese company, Xiaomi obviously does not want to treat consumers like Apple, and it has to admit that domestic companies are more conscientious and responsible. There are indeed quality problems in the Xiaomi 11 series, but Xiaomi’s attitude of knowing mistakes can be corrected is gratifying. At least Lei Jun listened carefully to consumers’ opinions and could solve consumers’ reasonable demands. For this point, domestic brands deserve support.
Let me ask, before the iPhone 14 series is released, will Apple solve the problem of green screen, signal-free and paint loss of iPhone 12? Obviously not! This is also the reason why netizens cannot understand Lei Jun’s operations. Does Lei Jun want netizens to change to a new phone? Although Xiaomi's approach seems "not very smart", it is worthy of encouragement to take consumers' behavior seriously. Even if the influence of domestic mobile phone brands exceeds that of Apple, , Samsung, , don’t forget that consumers are the root of the brand. Only by protecting the interests of consumers and enhancing the consumer’s experience can Chinese brands go further! What do you think about this? Welcome to comment and leave a message!
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