Following a series of layoffs, after the reform, Musk is finally about to start leading Twitter forward. On the 27th, Musk showed his employees the PPT about Twitter's future, which is "Twitter 2.0". If Musk really gave Twitter plastic surgery as he expected, then netizens on the other side of the ocean would definitely think this thing is very familiar.
Yes, some netizens have already said it - isn't this the replica version of WeChat ?
What is Twitter 2.0
Twitter 2.0, you can say it is Musk's redemption for Twitter, or it can be said to be another expansion attempt of Musk's business blueprint. Personally, I think Twitter 2.0 is very necessary regardless of whether it is successful or not. If the status quo continues to be maintained, Twitter may not be better, and Musk may lose all his money.
But if you take one step or two or even three steps forward, the turning point may come. Many people believe that this is Musk's strength, after all, in the past, he has proved that he has the ability to turn decay into magic.
So, specifically, what is Twitter 2.0? As a netizen who is used to using WeChat, you can see through it at a glance. First of all, Musk added some new features to Twitter, such as "long tweets", "videos", "payments", etc.
long tweets may be like the WeChat public account, which can support netizens to post some "long-term" on Twitter, rather than the scattered and short copywriting of the past; videos mean that Twitter users can have more publishing options, and may be like the video publishing functions of some domestic social platforms;
payment, there is no need to say more, I believe many people are used to using WeChat payment. It is worth mentioning that Musk is considered a pioneer in electronic payments, and he created Paypal. Now Musk has added payment function to Twitter, which can be considered as a trip back to his home.
In addition, Musk also plans to add functions such as "encrypted private messages" and "blue label optimization certification" to Twitter, which can be found in some domestic social APPs. In short, Musk is learning hard at home. Many netizens joked that in addition to learning the employment methods of domestic bosses, Musk also learned the truth of "a great copy of articles in the world".
Is Musk's learning and use useful?
Judging from Musk's rectification and reform of Twitter, he has really learned a lot of experience from China. Moreover, he himself did not hide his approach at all and bluntly stated that he would make Twitter an American version of WeChat. This is indeed a long-term view. After all, there has not been a phenomenal social app in the United States yet.
If you want to learn WeChat, then the function of Twitter must shift from a pure social platform to a "comprehensive" platform, which means that more functions need to be expanded and people will get used to using them, such as payment, community, short videos, etc. But this is not to say that Musk said I wanted to do this, and then netizens just came up and helped him achieve this goal.
Musk's ability is that he is a huge traffic harvester himself. Based on his personal exaggerated topic creation ability, he can earn a lot of traffic for Twitter, which prevents Twitter from plummeting in the turmoil. According to data revealed by Musk, Twitter has seen significant growth in the recent market for registered users and user active users, and people seem to fall in love with this social software again.
If everything develops according to Musk's ideas, Twitter can successfully transform and gain a high degree of customer stickiness. Then these new features will bring considerable benefits to Musk, which is enough to solve the current loss dilemma. If Twitter goes further and becomes the American version of WeChat, it would be a bit amazing.
As for whether Musk can succeed? I'm watching.
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