Since the Huawei mobile business was pressed by the US, Apple has started a "dominate" situation in China's high-end mobile phone market. Last year, with the popularity of iPhone 13 , Apple has won over 100 billion US dollars in revenue in the Chinese market. Cook even proudly stated that the Chinese region is the least worried about the global sales of iPhone .
However, Apple, which is eating "Chinese rice", has been continuously promoting the migration of industrial chain out of the Chinese market in the past two years, and its arbitrarily replaces Chinese enterprise suppliers, which almost led to the bankruptcy of OFILM and others. The reason why Apple is so unscrupulous is simply that it believes that Chinese enterprise suppliers and hundreds of millions of domestic "Apple fans" cannot do without Apple.
But as the saying goes, "The sky will be mad, and the person will be mad, and the tragedy of the iPhone 14 series can be said to have taught Apple a good lesson. Cook originally thought that iPhone 14 could continue to consolidate Apple's monopoly position, but he was slapped in the face. The reputation of the Standard Edition and Plus both collapsed, resulting in Apple having to cut orders continuously, with a total of more than 10 million units in stock. What made Apple feel even worse is that due to the Huawei supply cutoff incident, Chinese manufacturers such as Xiaomi OV have also begun to increase R&D investment, continue to make efforts in the high-end market, and make an impact on Apple's industry position. On October 28, Xiaomi , which had been exploring the high-end market for nearly three years, began to "draw its sword" and set the Xiaomi 13 series on December 1.
For this high-end flagship, Xiaomi can be said to be very well prepared. In terms of appearance, it adopts the concept of four equal edges and ultra-narrow right angles. The border is narrower than iPhone 14, only 1.61mm, reaching the highest level in the global mobile phone market. Xiaomi's change not only brings a high appearance, but also a very comfortable grip.
In addition, in order to meet the needs of different users, the Xiaomi 13 standard version uses OELD straight screen, while the Xiaomi 13 Pro version uses curved screen. In terms of performance, it is the top configurations such as Snapdragon 8Gen2 processor, LPDDR5X, UFS4.0, and other 4nm process.
It is worth emphasizing that Xiaomi also brought a bigger surprise this time. The entire Xiaomi 13 series is equipped with IP68-level dust-proof and waterproof function, which breaks the precedent in the domestic mobile phone market. In contrast, friendly companies generally do not use this function in the standard version. Globally, only Apple has previously equipped the entire series with IP68 function.
Although this has led to an increase in the manufacturing cost of Xiaomi 13 to a certain extent, coupled with external environmental factors, the price may increase by 15%-20%, with such a configuration, the price of 4,500 yuan is still the most cost-effective in the industry. Obviously, Xiaomi 13 seems to be coming for the iPhone 14.
is completely predictable. With the launch of this high-end domestic flagship, the sales of the iPhone 14, which is already in a downturn, are expected to be forced to adjust due to the decline. This is undoubtedly the price that the US sanctions on Chinese companies and Apple has put a stumbling block on domestic suppliers. Apple probably did not expect that the "bitter fruit" would come so soon.
Of course, we do not advocate blind flattery or slander. Whether it is Xiaomi or OV, the influence at this stage is not comparable to Apple. However, the huge progress of domestic mobile phones in recent years is obvious to all. I will give these outstanding Chinese companies some time, and I believe that it will be able to break Apple's industry "myth" as soon as possible.
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