Introduction: On November 17, Honor CEO O Zhao Ming showed MagicRing trust ring technology to Observer Network and other media. Zhao Ming said that Honor will be committed to achieving ecological interconnection of Android, Hongmeng , PC, IoT and other systems.
(Observer Network News Text/Zhou Hao) In the context of the mobile phone market , the market is still downward, Honor of the second anniversary of independence has begun to show greater ambitions in the market.
On November 17, Honor CEO Zhao Ming publicly demonstrated the MagicRing trust ring function, the core technology of Honor's operating system MagicOS 7.0. This function allows users to use the same set of keys and mouse to control laptops, mobile phones and tablets, and can directly drag and drop to realize the transmission of files and pictures between different devices.
official data shows that MagicRing trust ring technology first realizes self-discovery and network connection between devices through the identity authentication system, and establishes mutual trust between devices; after passing the trust ring authentication, different devices share rights and interests, allowing application resources and device resources to "run" on the trust ring to achieve the availability of devices and services at any time.
Zhao Ming said: "MagicOS and MagicRing trust ring technology are different from operating systems launched by any existing brands and manufacturers. MagicRing breaks not only the device boundaries, but also the service boundaries between devices, mainly solving problems such as user complex operation of multiple devices and the disconnection of multi-device collaborative ecological services."
It is worth noting that the MagicRing trust ring proposed by Honor this time also uses distributed soft bus technology, which has certain logic in common with Hongmeng.
Users who are familiar with Honor know that Zhao Ming had a catchphrase at the launch conference of each product: "Hardware determines the lower limit of the product, and software determines the upper limit of the product."
Zhao Ming also said in an interview with Observer.com and other media that Honor expressed respect for the operating systems of various existing mobile phones, PCs, IoT and other devices. The pioneers have done a lot of complete work on the connection between hardware devices and Internet ecological services; Honor will no longer build a completely chimney-style operating system similar to Android and Hongmeng, but choose to connect different operating systems.
For this reason, Honor also raised the priority of software strategy to the highest level.
For example, Honor has changed the 1+8+N interconnection architecture with mobile phones as the core, and instead regards "people" as the core of the entire interconnection system, that is, build a personalized full-scene operating system MagicOS based on AI, so as to realize a smart life solution centered on "people".
Zhao Ming also said in his third anniversary outlook in early November that MagicOS7.0 will become Honor's new strategic fulcrum, and Honor will use the certainty of strategic investment to deal with the current uncertainty of the entire industry.
In terms of hardware, Honor continues to explore upstream. On November 16, Honor introduced six strategic investors including BOE through targeted share issuance. This move is regarded by the outside world as a sign that Honor has further strengthened the folding screen strategy.
Zhao Ming said in an interview with Observer.com and other interviews that the effect of folding screen gimmicks in the past two years is greater than the actual experience. Honor shouted the slogan of "let folding screens enter the era of main phones" and will continue to make efforts in the field of folding screens; in terms of external investment, Honor has always insisted on diversified operations. At present, Honor's overall operations are in a relatively good state. Honor also thanks all investors for their support and trust.
commercial operating system needs to be flourished
Nowadays, hardware homogeneity in the Android market has become a common dilemma faced by all manufacturers. Choosing to make efforts in the software field, especially the operating system field is already the only choice for mainstream Android manufacturers.
For example, vivo said in an interview with Observer.com a few days ago that it was pre-researching its own commercial operating system; OPPO released the cross-end connection operating system "Pantanal" for ecological products at the end of August this year, and has established cooperative relationships in the fields of smart car ecology and smart home in the past two months.
Domestic Android manufacturers have joined forces to enter the "deep water zone" of the operating system. The core logic is to use hardware to broaden the breadth of the software, and then rely on the software to further deepen the user stickiness of the hardware brand, and then form a virtuous business cycle.
In view of the current layout of domestic Android manufacturers in the operating system field, many people believe that mobile phone manufacturers should adopt a group-and-union attitude and rely on Huawei 's Hongmeng system to form a joint force against the "external".
But some industry insiders admitted to Observer.com that the above views are too naive and unrealistic.
On the one hand, when domestic manufacturers have fully understood the most core property rights code pool of Android systems, choosing , which has a direct competitive relationship in products, is basically not operable as a partner;
At the same time, the application ecosystem of the entire Android system has exceeded 4.6 million, and the vibration generated by the upstream and downstream of the application ecosystem after the "migration of Hongmeng" will also greatly affect the stability of the entire business ecosystem;
In addition, domestic Android manufacturers have achieved good results in various overseas markets, and the development of overseas markets has always been the focus of market layout. The unilateral "jumping" from Android is tantamount to "suspension" overseas;
Finally, a good operating system ecosystem also requires manufacturers to fight each other in an open competitive environment to form a benign business environment.
It should be noted that although all Android manufacturers have begun to build their own operating systems, common ground has been formed behind the ecological field. For example, the Gold Label Alliance, a joint application ecological certification system jointly built by Chinese mobile phone brands, requires that the applications listed on the shelves must be certified by all manufacturers in terms of compatibility, stability, power consumption, etc.
This has also become another reason why mobile phone manufacturers choose to build operating systems in a centralized manner, that is, the domestic Android ecosystem has been actually dominated by mobile phone manufacturers.
"One platform, each statement" is the evaluation of the Android software ecosystem by mobile phone manufacturers in the next stage.
On November 23, Honor will officially release Honor's new generation folding screen Magic Vs equipped with the latest MagicOS 7.0.