TikTok information flow advertising should be advertised on the "recommended" web page, that is, the web page that customers usually "brush" the most. When customers slide to watch the latest videos, they are not punctual in the video advertising campaign. This is not a low-quality production. On the contrary, due to the inspection principles on TikTok, most of these short videos are novel and innovative, and will not affect the user's experience. What are the TikTok advertising charging standards?
1, CPC billing method,
, we all know more about this. CPC is charged by click, and the fee is charged once clicked. Assuming that the advertisement is only displayed, and if there is no click, the fee will not be calculated. The price of a CPC for Douyin information flow advertisement is now 0.2 yuan. Assuming that the user clicks on the advertising link invested by the advertiser, the Douyin advertising backend will deduct the advertiser's promotion fee of 0.2 yuan.
2, CPM billing method
defines billing based on thousand exposures. The price of a CPM for Douyin information flow advertisement is 6 yuan. When we choose to charge according to CPM, then, for every thousand exposures of the advertisement, there will be a 6 yuan promotion fee deduction in the Douyin advertising backend. This billing method is also the primary billing method for information flow advertising at this stage, and most advertisers will choose this.
3, CPT billing method
is generally billed according to the online time stage of the advertisement. For example, one day, we choose to show the advertisement from 8 am to 8 pm. During this time period, no matter how many times it is exposed or clicked, it is charged once. We can understand that we are the same in Internet cafes, and this time period is included. This billing method costs more, but some advertisers will choose this method.
Every user's activity moment on Douyin will not be just a single one. Therefore, advertisers can invest in every time and try to capture more useful user traffic.
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