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Introduction: Loss of 3.3 billion? China companies have lost Apple's big orders, and CCTV's "warning" should be taken seriously!
As we all know, Apple is one of the world's greatest technology companies, and its strength is relatively strong; the continued best-selling of Apple iPhones over the years has also made Apple make a lot of money in the smartphone market; although there are many smartphone manufacturers around the world, Apple relies on iPhones to make more than 70% of the profits of in the entire smartphone market, and the rest is divided by Huawei , Samsung , Xiaomi , O/V and other manufacturers, which shows how profitable Apple is!
Over the years, Apple has been deeply loved by people in the domestic market; as Apple continues to increase its development efforts in the Chinese market, China has not only become Apple's largest consumer market, but also Apple's largest production base. Apple has developed in the domestic market for many years and has also cultivated many industrial chain companies for us. Many domestic companies are proud to become Apple's "supply chain"; but Apple's requirements for the supply chain are very strict. If it is overly dependent on Apple's orders, once it is kicked out of the "fruit chain", the impact will be huge. Therefore, my country's CCTV also issued a warning very early: domestic technology companies should get rid of "Apple dependence"!
Although becoming the Apple supply chain means that the company has been recognized and no longer has to worry about orders, over-reliance on Apple's orders will also cause the company to be choked by Apple's development; Apple may adjust production demand at any time and kick the company out of the supply chain; now there is news from the domestic market that Goertek lost 200 million OEM orders for Apple AirPods Pro, which will lose 3.3 billion yuan in revenue. CCTV's warning should also be taken seriously!
Goertek is an old fruit chain giant. In 2010, Goertek began to cooperate with Apple and provide products such as acoustic components for Apple; Unexpectedly, Apple suddenly canceled Goertek's AirPods Pro 2 order; this also directly affected Goertek's revenue; and this is not the first time that a domestic technology company has canceled an order by Apple; Offilu , a leading domestic lens module supplier, was previously kicked out of the supply chain by Apple, causing Ofilm to plummet its revenue, and its net profit was even , down 8024% year-on-year compared with , and almost went bankrupt. Until now, Ofilm has not recovered!
Apple frequently adjusts its industrial chain, which has undoubtedly a huge impact on domestic supply chain companies; and we should also follow CCTV's call, get rid of Apple's dependence as soon as possible, and diversify our layout. Only in this way can the development of enterprises be prevented from being stucked by others. Moreover, if enterprises want to develop in the long term in the international market, they must also insist on the path of independent innovation. Only when enterprises master core technologies can they not be easily kicked out of the supply chain!
Overall, as a world-renowned technology giant, it is certainly good for Apple to become an Apple supply chain, but if you rely too much on Apple orders, it will definitely not be a good thing for the company. Apple has kicked out more than 30 Chinese companies in the past year. If we want to not be affected in the market, we must also prepare for the future so that we can prevent problems before they happen. I wonder what you think about this?
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