The presence of ads in Windows has been quite controversial, especially because many users believe that once they pay for a product, Microsoft has no right to harass them with ads. While this is a completely wrong statement, as users are actually paying for the right to use Windows (rather than owning the software), anyway, the additional ads that appear are never accepted by users.
However, Microsoft doesn't seem to be bothered by this. The software giant is now trying a new idea that will likely exacerbate frustration in its user base. The latest ads of
directly enter the user session in the start menu. When the affected users click the "Start" menu to access user session control, they can now see an ad that uses OneDrive to back up the system. The ad in
reads: "Back up your files", prompting users to go to OneDrive to transfer important data to the cloud. This option is paralleled with basic Windows control features such as locking the device, exiting and changing account settings.
Microsoft hasn't officially announced the change, but at this point it looks like the company is just experimenting with the idea. Therefore, not all users can see the new OneDrive ad, and before it goes to more devices, it is not necessary to be surprised to see the software giant completely undo this controversial idea, because this happened many times.
However, for now, bringing ads to Windows is something Microsoft obviously hasn't given up yet. The software giant still believes that advertising should be part of the Windows experience, so it is not necessarily surprising that various experiments appear occasionally (luckily, they didn't get into production equipment).
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