The development of the Internet era and the improvement of my country's economic level, people's pursuit of education is also significantly increasing. In recent years, online education has quickly become a hot topic due to the epidemic, education anxiety and competition in the industry, making its development an inevitable event.
According to the latest statistics of iResearch Think Tank data, the online education participation rate in 2020 has reached 39%; iMedia Consulting data shows that the scale of the online education market has maintained a growth trend year by year. In 2019, the scale of the online education market has exceeded 400 billion yuan, and the epidemic has further accelerated market education. It is estimated that the scale of China's online education market will reach 800 billion yuan in 2025, with a compound growth rate of 11.4% from 2020 to 2025.
From the above data, we can see how huge the online education market is. In the upcoming various year-end marketing activities, how should our merchants gain a foothold? If you want to win the marketing war, you must first prepare the event and use the event to build brand awareness. At the same time, prepare for the marketing war to achieve a win-win situation. Now that marketing cost is getting more expensive, how can merchants sell at low cost, conduct traffic diversion, fission, and obtain high returns? Let me tell you today!
01 Small event preheating
For merchants with existing private domain system, old users are driven to invite new users through prizes, and through fan fission invitations, the private domain traffic pool is filled, and to a certain extent it has expanded its popularity.
Merchants can use the fan-raising artifact of Maker Craftsman Knowledge Store to set it up, for example, in the week before Double Eleven, an event such as "Invite a few friends to follow the official account to get a large coupon" or "Invite a few friends to follow the official account to get a course experience worth 2999". Users only need to obtain exclusive sharing posters through the official account, and the number of successful invitations will receive corresponding rewards, thereby helping merchants to effectively attract new new products and warm up the event.
After setting up the event, you can promote and distribute it in the community, circle of friends and official accounts. Of course, in addition to the above activities, merchants can also combine the form of daily check-in + points to allow users to obtain points through check-in, and use points to redeem coupons in the points mall to further enhance user stickiness.
02 Free Open Class
Want users to be familiar with the brand value and expand their popularity in a short period of time, opening free open classes before the marketing war is undoubtedly a very good choice! You can use holiday hotspots to build momentum for brands and attract traffic, so why not do it?
Merchants open free public classes through the knowledge store backend. Remember to have a fixed time point in the week before the event starts. During live broadcast, you can perform some product value output, match some limited-time coupons and welfare courses to stimulate users to purchase, and deposit them in the community.
If you want to pull the effect to the largest merchant, you can use the Maker Craftsman Knowledge Store targeted push function one hour before the live broadcast, inform users in the form of a text message, and explain that you can participate in the lottery by watching the live broadcast. You can also use the lottery number by inviting new users to obtain the lottery number in order to perform fission. It should be noted that the prize must be attractive enough to attract users so that it can be effectively warmed up.
Nowadays, when people talk about major events that have occurred in the shopping mall in the past two years after dinner, online education must be an inescapable topic. Various data show that countless people are pouring into this industry, so online education will remain a hot existence in the next few years.
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