can also be seen from the smartphone shipment this year. Ren Zhengfei's words are factual. According to the global mobile phone shipment released by Canalys, in the third quarter caused global smartphone shipments to fall by 9% year-on-year due to weak demand.
From the list data, it can be seen that Samsung , Xiaomi , OPPO, vivo and other companies have all experienced a significant decline, among which OPPO and vivo shipments have decreased by 20% year-on-year, which shows that consumption capacity has indeed shrunk a lot.
However, what is surprising is that the Apple phone, which has the most expensive average selling price, has achieved counter-growth in this global economic decline, and rose 8% year-on-year, selling 3.8 million more units compared with the same period last year.
This time, Apple really won, and China has become the market that contributed the most, because Apple shipped 11.3 million units in the Chinese market in the third quarter, and increased by 236% year-on-year, selling 3 million units more than the same period last year.
In other words, the sales volume that Apple grew in the third quarter of this year almost all came from the Chinese market. It has to be said that although the Apple phone has many complaints in front of Chinese people, it is also very real to buy it.
. I think there are two main reasons why Apple can achieve a big rise in the Chinese market in the third quarter.
First of all, the iPhone 14 series was released. Among them, the iPhone 14 Pro series has brought unprecedented upgrades, adding Lingdong Island appearance, 48-megapixel rear main camera and other configurations. has become the largest upgrade in recent years.
So even if it starts at 7999 yuan, the iPhone 14 Pro series has still become the best-selling model, and its overall performance is higher than Apple's expectations, which is one of the main reasons why Apple finally achieved growth.
followed by the sharp drop in the price of third-party channels. iPhone 14 and iPhone 14 Plus have become the least value-preserving iPhone in history. Once it was launched, it broke the issue price and the decline quickly reached 1,000 yuan. The price reduction of the
iPhone 14 series allowed Apple to achieve good sales in September, so while the Chinese mobile phone market fell by 11%, Apple has increased by as much as 36%, becoming the biggest winner in the Chinese market.
It can be said that Apple can achieve counter-growth against the backdrop of repeated epidemics and economic recession. The contribution of Chinese consumers is indispensable. No wonder Cook attaches so much importance to the Chinese market, and praises the purchasing power of Chinese consumers on many occasions.
Now, with the further efforts of e-commerce platforms, the iPhone 14 series has also ushered in a greater decline. The author found that some distributors of have lowered the price of iPhone 14 to about 5,000 yuan, and the iPhone 14 Plus has dropped to about 5,500 yuan.
Such a cheap price will surely stimulate more consumers to buy the iPhone 14 series, so despite the economic recession and the decline in demand for consumer electronics, it does not seem to affect Apple's sales.
Overall, Apple has been able to achieve outstanding results with the iPhone 14 series. The iPhone 14 series has made an indelible contribution. Apple's price has been continuously reduced, which can bring consumers some "cost-performance ratio" experience. After all, it has dropped from a very high price position, and anyone else feels it is good.
So would you consider buying iPhone 14 series phones? Welcome to comment, like, share and talk about your views.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-