Broadband has now become an indispensable standard requirement in many people's lives. Once you get home, even if you go to WiFi, turning on smart TVs and smart speakers has become a must-have action for many users after returning home. After 100-megabit broadband has basically b

broadband has now become an indispensable standard requirement in many people's lives. Once you get home, even if you go to WiFi, turning on smart TVs and smart speakers has become a must-have action for many users after returning home.

After 100 megabit broadband has basically become popular, gigabit broadband with faster internet speeds has become a new choice for many people. With the rapid construction of the three major operators, Gigabit Optical Network now has the ability to cover 320 million households.

Therefore, Gigabit broadband has become the next new field of competition and market share for the three major operators. Now that 100-megabit broadband has become very cheap, with the launch of a new round of competition among the three major operators, will the gigabit broadband fee also become cheaper? Today we will try to talk about this.

In fact, today's fixed network broadband market can be regarded as a stock market. One hundred megabits liters gigabits are probably a major development model in the future gigabit broadband popularization period. This is just like changing to 5G mobile phones for 4G mobile phones.

Now the most market share and number of users in the fixed network broadband field is mobile. Telecom is the second place, while China Unicom is still ranked as the third in the millennium. In addition, Radio and Television, which is now the "fourth largest operator", is also planning a gigabit optical network. In the future, radio and television will also be a new choice in the gigabit broadband market.

Now for many users, 100 megabit broadband is actually enough to use in daily life. In the eyes of users, in addition to comparing network quality, the price is also a very important reference factor.

Interestingly, the three operators, Mobile, Telecom and China Unicom, are currently on the same price of gigabit package products as the previous 100Mb broadband.

In this way, under the conditions of similar prices, the factors that users need to consider are relatively small. Especially in the case where there are obviously more integrated tariff packages, it is obviously much simpler and more convenient for users to upgrade the original broadband to gigabit broadband.

needs to follow this rhythm, mobile is the first in gigabit broadband market share and number of users.

But will Telecom and China Unicom give up the gigabit market so easily? Obviously not. Especially gigabit broadband is still a new field. More importantly, gigabit broadband will also be the entrance to smart home devices, smart applications, smart services, and smart home applications such as VR/AR, 4K/8K in the future.

The market size of these applications may determine the size of the growth space for the respective cloud services, cloud applications, smart home innovative applications and other new businesses and new revenues of the three major operators in the future.

Therefore, gigabit broadband will be an area that the three major operators must "volume". For the current market share and the future development of value-added business, Telecom and China Unicom are definitely determined to compete with Mobile. Mobile will inevitably take action in order to maintain market share.

is so big, even if the competitors are included in Shanghai Radio and Television, there are only four companies. Then in order to attract new users and make old users interested in raising gigabits from 100 megabits, promotion will definitely be an inevitable option.

It is worth mentioning that the upgrade of 100 megabytes to gigabytes is not something that can be done by changing a fee package. If the internet speed reaches the gigabit index, the previous optical cats, routers, network cables, interfaces and other equipment at home also need to be updated and upgraded.

In this way, after users apply for gigabit broadband, they still have to upgrade their home network connections and terminal hardware to gigabit corresponding devices. This investment is actually quite large.

It is understood that the price of a Gigabit Light Cat is about 200 yuan. Although WiFi6 routers are much cheaper now, they usually cost around 200 yuan, while high-end products are above 500 yuan. In addition, if you have gigabit network card , a Class 6 network cable and a Class 5 network cable suitable for gigabit network, it costs almost a few hundred yuan. By this calculation, it will cost a thousand to eight hundred yuan to purchase this set of upgraded equipment.

However, currently, the three operators have activities to upgrade the Gigabit package to get Gigabit Lightmao and WiFi6 routers.With the installation and maintenance service, at least the cost of upgrading the hardware equipment at home to gigabit can be saved. In fact, to some extent, this is a disguised gift and low-priced discount benefits.

. As gigabit broadband enters a period of rapid popularity, it is not ruled out that mobile, telecommunications, China Unicom and radio and television will continue to have such gigabit broadband delivery supporting equipment and related application terminals in the market competition environment. If

develops to this situation, operators' gigabit broadband competition will actually "compete for price". However, it has changed from the previous direct price to the current and future bonus benefits.

This is just a profit for users. When the operator's fees are almost the same, the more things the company gives is the biggest attraction.

At this stage, for the four operators, they are actually the same as "competing for price", and they still have to compete for their own strength. After all, these gigabit broadband supporting equipment and related application terminals still have to be purchased after all.

From the current perspective, in addition to faster network speed and lower latency, gigabit broadband actually has no popular applications in the personal application field, just like 5G. Therefore, the user's perception is actually not high. If popular applications come out, it is not ruled out that operators will give away various rich application content to attract users in the future. Of course, this is actually still competing with the operators' respective soft power.

So, do you think that after gigabit broadband enters the popularization period, will mobile, telecommunications, China Unicom and Radio and Television use the method of competing for price or gifts to make gigabit broadband cheaper? Welcome to leave a message to tell us your opinion.