With the rapid development of the network, the industry dynamics are ever-changing, and the timeliness and timeliness of messages are extremely important. It is difficult to obtain comprehensive network information by manual alone. Big data public opinion monitoring and analysis, and real-time monitoring and analysis are important basis for corporate decision-making. TOOM public opinion system Next, we will briefly understand the relevant knowledge of big data public opinion monitoring.
1. What is big data public opinion monitoring and analysis?
is based on the big data information mining platform, realizes semantic mining, key information extraction and emotional tendency analysis, builds an Internet data visualization framework, and analyzes event trend characteristics and related indicators. Based on the above, for the multi-dimensional analysis of data, information visualization represents the complex and abstract structured data into visible graphic images. At the same time, by conducting early warning assessment and grading, public opinion is judged in real time, and corresponding disposal and deployment are made based on the public opinion warning level, thus making auxiliary decisions more targeted.
2. Three purposes of big data public opinion monitoring
1, improve brand opportunities
0 public opinion monitoring enables you to identify potential growth opportunities and then react accordingly. Instead of tracking what has happened or is happening, it is better to let you focus on what may happen in the future. For example, in foreign countries, Wendy Fast Food Store Company launched the first new type of chips sold with sea salt instead of standard salt in 2010, and achieved great success.
2, Public Relations Risk Analysis
The rapidity of Internet information dissemination allows enterprises to obtain opportunities while also facing more risks. The dissemination of negative public opinion information may cause great contusion to enterprises in an instant. The key to solving this risk lies in grasping the initiative and taking action before the negative public opinion risk evolves into a public relations crisis.
3, Guidance and Intervention
From the perspective of public opinion, analysis and prediction are ultimately for public opinion guidance and intervention. A large amount of user data in social media provides development space for public opinion guidance. You can use the public data of social network users to analyze the characteristics and preferences of users, and then guide in a targeted manner.
3. What are the big data public opinion service companies?
1, TOOM public opinion monitoring system, public opinion information capture + service public opinion service concept, we have established a complete set of public opinion service system, covering all aspects of public opinion development through a series of services such as 7*24 uninterrupted public opinion monitoring, real-time crisis warning, multi-dimensional public opinion analysis, and public opinion guidance. We provide customers with a complete set of solutions from the monitoring of public opinion information on the entire network to the response to crisis incidents and brand promotion, so as to truly solve customers' worries and problems.
2, Beijing Qingbo Big Data Technology Co., Ltd. has a third-party evaluation platform for new media. Its core products and services include Qingbo Index, Qingbo Public Opinion, Qingbo Assistant, Qingbo Advertising, Qingbo Academy, and provides various data, lists, analysis reports, public opinion monitoring, brand promotion, precise marketing and forums, training, new media operation , APP construction, media integration, big data construction, etc.
3, public opinion communication, public opinion monitoring has successfully helped hundreds of companies and individuals to conduct detection and control of data, and it is our fundamental purpose to share customers' worries and solve problems. You only need to concentrate on products and sales, so that we can protect your online public opinion information!
4. Public opinion monitoring method
1, manual detection, manual screening. It is very simple. Use some search tools to search through keywords one by one, and then filter them according to the time of information generation.
2, tool monitoring, automatic classification. The principle of tool monitoring is similar to that of manual search. The most important difference is that no one needs to manually search and classify. Through one monitoring topic setting, the 24-hour network monitoring of relevant information can be achieved, and automatically classified by different time periods, such as information in the past day, information in the past month, information in the past three months, etc.
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