Logistics peak season is usually in September to December in the second half of the year. During this period, there are many festivals abroad, Halloween, Thanksgiving, Christmas, and Black Friday Network are all concentrated together. This is the most anticipated day of the year for all cross-border e-commerce sellers. Many cross-border e-commerce sellers' sales during this period may be as much as half of the total annual amount. When orders are coming one after another, various situations that occur during the peak of logistics also make sellers feel headaches. The delay in logistics timeliness is a problem that is basically encountered every year, and the continuous increase in freight costs is also hitting the sellers' souls.
Compared with domestic logistics, cross-border logistics has gone through multiple links such as domestic trunk lines, international customs declaration, international flight shipment, foreign customs clearance, and last order delivery. The longer chain leads to higher costs. At present, the ratio of logistics to the overall cost of cross-border e-commerce is more than 20%, and some sellers may even reach about 30%. During the peak season every year, logistics will continue to rise, and the profit margin of cross-border sellers will undoubtedly be further compressed, and the survival pressure will be extremely high.
Therefore, risk resistance will become the basic ability of cross-border export sellers, and cross-border sellers must also be prepared before the peak season arrives, especially spending more thought on logistics channels in case of emergencies.
1. Preparation work is done in place. For example, if the goods are shipped directly, then through the steps of stocking, screening, packaging, etc., the operators must be trained in advance to ensure that the operators are familiar with the business and do not do useless work.
2. Prepare stock overseas warehouses in advance. The logistics situation is currently quite tight, so sellers can evaluate the peak season sales in advance, prepare some of the goods to be shipped to overseas warehouses first, and then restock them according to the actual sales situation.
3. Product transportation methods should be different. For example, items with relatively tight seasonal, festive and delivery periods can be given priority to air freight, while products with less failure can be given sea freight, because the cost of shipping is relatively low. However, it should be noted that although the shipping fee has dropped recently, sellers still need to consider comprehensively and choose the appropriate transportation method.
4. Spread risks and layout through multiple channels. If the seller has sufficient resources and funds, he can choose to cooperate with multiple suppliers and choose different suppliers for market customers in different regions. Or divide the suppliers into grades and select one of them, and the other suppliers can make emergency preparations.
5. Real-time tracking. After the product is issued, the seller must track the logistics situation in real time. If an abnormality occurs, communicate with the logistics provider in time and solve it.
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