It is worth mentioning that this is not the first time that the PC market shipments have declined, and they have maintained continuous declines. According to the data from the report, almost all major mainstream first-tier PC manufacturers have seen a sharp decline in shipments i

An unfortunate news is also an indisputable fact: the decline in the computer market this year is still continuing.

Recently, market research agency IDC released the latest industry report. Data shows that global PC shipments in the third quarter of 2022 totaled 74.3 million units, a year-on-year decrease of 15%. It is worth mentioning that this is not the first time that the PC market shipments have declined, and they have maintained continuous declines. According to the data from the report, almost all major mainstream first-tier PC manufacturers have seen a sharp decline in shipments in the third quarter. Among the five leading brands, Lenovo , HP , Dell , and Asus all saw a decline of different amplitudes. The computer market plummeted again, with only one brand exception, and only Apple achieved growth. In the global PC market, can't computers be sold completely?

Overall, consumer electronic products, including mobile phones and computers, have entered a cold winter period. Although major manufacturers have continuously launched new products of different prices in order to boost sales and compete for the market, with the gradual maturity of the software technology and hardware industry chain, the updates and iterations of most technologies and hardware have become relatively homogeneous and entered a bottleneck period.

Compared with the new CPU chip, graphics card upgrade, and software optimization every year, most ordinary users pay more attention to practicality. Compared with the hardware parameter upgrade, everyone pays more attention to actual experience. Whether it is game performance products or ordinary office needs, a computer can usually meet the simple, practical, smooth and unstoppable needs of ordinary users. Therefore, although manufacturers are constantly improving their products and building hardware, due to the weak user perception, the demand for new models is not strong.

On the other hand, unlike smartphone products, PC computer products are not the urgent need for everyone, and the needs classification of the main user groups are nothing more than office, education or gaming needs. As the technology and performance of smartphones and related core components continue to upgrade and iterate, most work and gaming demands are gradually replaced by smartphones, and the trend of weak demand for PC products in the consumer market is inevitably becoming more and more obvious.

It is undeniable that although the shipments of PC computer products continue to decline, PC manufacturers also lack innovation and highlights in product updates and iterations, which is also one of the main factors leading to the continued decline of the PC market. Taking laptop as an example, the products on the market with the same price at the same price are almost balanced in terms of hardware configuration, overall performance and appearance design. A similar set of CPUs and graphics cards, combined with the new version of Microsoft Windows, cannot reflect the product differentiation advantages, and the products and technologies lack huge updates, resulting in consumers who originally had a weak demand for new models and new models to be even more uninterested.

Compared with other manufacturers, Apple achieved the only growth during the downturn in the global PC market in the cold winter, and it surged by 40.2% year-on-year. In terms of , in terms of product , Apple is obviously different from other manufacturers and does not adopt the mainstream external procurement and supply solutions in the industry. M1 chip + MAC OS, while maximizing the hardware performance, the complete independent integrated software and hardware integration is deeply integrated and optimized, giving Apple MacBook Air and MacBook Pro differentiation and characteristics from other laptops, and is conducive to connecting the interoperability and interconnection between iPhone, iPad, MacBook , from mobile phones, tablets to computers, the ecological value also gives Apple software bonus and advantages to various product lines.

Analysis, there are many commonalities between the PC and smartphone markets. After rapid growth, the industry and market gradually entered a period of stable and bottleneck period. In the early days, manufacturers simply rely on hardware pairs, price wars, aircraft sea tactics and other gameplay strategies, and gradually became outdated. The later the competition, the more it can reflect the importance of market competition and industry development of independent technologies and ecology. If it is not changed, the research and development and attention of independent technologies and ecology will be increased, and the competition will inevitably become more intense in the later stage and the industry will be more inclined. After all, when making electronic digital products, technology and product innovation are the first competitiveness, isn’t it?