In recent years, with the development of society, urban people's fast-paced life has made everyone's physical condition "negative results". At present, e-sports has become one of the emerging sections of the development of "sports projects" and has also become a key part of my country's national health cause. Swisse, a subsidiary of Jianhe Group, recently joined hands with JD , to fully realize a healthy life, and put forward a new concept of healthy life.
Swisse Swisse, a subsidiary of Jianhe Group, proposed a new concept of healthy life
. Therefore, in order to convey the concept of natural and healthy life and create a healthy "new magical outfit" for e-sports entertainment, in August, Swisse Swisse joined hands with JD Health and JD Super Brand Day to create a new way of category education - directly hitting the e-sports circle and jointly promote "healthy e-sports". With keen market insight, Swisse combines nutrition and health with e-sports hot spots, leverages the popularity of the KPL summer season in e-sports events, and works with the first Grand Slam team of KPL, the top team of the e-sports circle, Chongqing Wolf Team , Chongqing Wolf Team , as well as Chongqing's number one e-sports star and Chongqing Wolf Team core player Fly, innovates cross-border interactive experience, meets the new needs of the "healthy e-sports" market, and once again refreshes the industry and consumers' understanding of healthy and nutritious life, setting off a new fashion trend of "healthy e-sports".
Swisse Swisse, a subsidiary of Jianhe Group, proposed a new concept of healthy life
Activate the demand for "healthy e-sports" and release new vitality for the whole nation
As the leading brand in the health industry, Swisse Swisse has always conveyed the brand proposition of "sports, nutrition, mindfulness ". In 2022, Swisse's brand concept will be upgraded to "natural health Our new fashion", further communicating with more people of Generation Z, and committed to making high-quality products more than just "surface", but also hope to use products with "attitude" to activate the health awareness of each group.
JD.com, as a platform for the industry to diversify its e-sports circle, is leveraging the influence of e-sports events to accurately communicate with the growing groups of male users, e-sports users and other groups. JD.com further deepens e-sports content in its platform, and JD Super Brand Day, as one of JD.com’s most influential marketing super IPs, is also one of the excellent stages for brand and consumer communication. This time, Swisse Swisse and JD Super Brand hit it off. Under the opportunity of implementing the " "Healthy China 2030" planning outline " and promoting the health awareness of the whole people, both sides responded to the "e-sports health trend", meeting the pain points of consumption needs of natural, healthy bodies and lifestyles, and fully meeting the health needs of e-sports enthusiasts.
Swisse Swisse, a subsidiary of Jianhe Group, proposed a new concept of healthy life
Double stars personally created a phenomenon-level event to break the circle and convey the concept of health
In order to activate the new momentum of the development of the healthy nutrition industry, Swisse Swisse has always created a diversified cross-border cooperation and interaction method with the development thinking of innovation and integration, and constantly break through the inherent marketing model of the health nutrition industry.
This time, Swisse Swisse JD Super Brand Day, with the release of the official announcement of the Canyon New Magic Clothing, it aroused big news in the e-sports circle. In addition, Fly and the circle KOL personally evaluated the new magic Clothing. The game scene-based interaction deeply attracted e-sports enthusiasts and fully ignited the group's voice. It also set off a craze for breaking the circle with two stars in person on Super Brand Day - the "Canyon New Divine Clothing Challenge".
SwisseSwisse This challenge, on the one hand, created the "main battlefield" of SwisseJingdong live broadcast on JD Super Brand Day, and joined hands with the top player of the top team in the e-sports circle, Chongqing Wolf Team Fly, and SwisseSwisse Healthy New Divine Clothing Challenge Wang Ou . As a representative of SwisseSwisse Healthy New Divine Clothing, it invited the whole people to witness the strength of the best new Divine Clothing, which aroused widespread attention and heated discussion among the e-sports crowd.
On the other hand, the challenge tournament has created a fancy interaction with the "Canyon New Divine Apparel Water Friends Competition", challenging the strength of the e-sports Top, interpreting the strength of healthy new Divine Apparel. The ultimate welfare of fans ignited the e-sports circle, from the core group of the e-sports circle to the pan-game circle, and its influence effectively breaks the circle and reaches.At the same time, JD Group Vice President and JD Health CEO O Jin Enlin , and Jianhe Group China CEO Li Fengting also delivered a cooperation speech through VCR. They all highly recognize the importance and effectiveness of cooperation and will work together to promote the development of healthy e-sports through collaborative cooperation.
Swisse Swisse and JD Health work together to create a healthy e-sports trend, break people's traditional impression of e-sports, and let Swisse Swisse's natural and scientific nutrition concept represented by "Natural Health New Fashion" be accurately transmitted to the e-sports circle with the help of JD Health, explore the coordinated development model of health and e-sports, and comprehensively promote the construction of a healthy China.
implanted the brand concept of "Canyon New Divine Clothing = a natural and healthy body blessed by Svey" into the circle, driving the reputation and planting of products in the e-sports circle. The live broadcast interaction volume of JD Super Brand Day exceeded 4.7 million, and nearly 270 million exposures, achieving effective conversion of the brand on JD Super Brand Day. By forming in-depth links with young consumers, the two parties bring a new healthy experience around the scene closest to consumers, achieving a dual effect of enjoyment and health. Swisse joins hands with JD Health to cross-border consumption scenario IP, breaking people's traditional impression of healthy nutrition products, combining it with everyone's daily life, and directly reaching the core of the brand's "consumption experience".
Insight into the new direction of consumption and empower the sustainable development of the industry
Nowadays, with the "e-sports health trend" of policies and the general environment, health category brands are also constantly entering the e-sports track. How to truly jointly promote "healthy e-sports" and promote the landing of a healthy China has become the thinking point of the industry.
Consumers pay attention to natural health and pursue quality life, and also have a wide range of interests and hobbies such as e-sports games. This time, Swisse's cross-border e-sports circle and launched the marketing campaign of "Canyon New Divine Clothing", which is also practicing the brand concept of "natural health, our new fashion", grasping these cutting-edge consumer insights, and meeting the new health needs of e-sports sports such as reasonable diet and scientific nutrition supplementation.
SwisseSwisse focuses on three physical qualities that e-sports players care most about, in order to arouse their awareness of replenishing the nutrition they need for their bodies. During the necessary period, through nutritional blessings such as Sves Milk Thistle Liver Protection Tablets and Sves Men's Complex Vitamin Tablets, we hope to help e-sports enthusiasts to improve their health and make them enjoy the fun brought by e-sports activities healthier, happier and more devotedly. As a global high-end nutrition and health industry, Jianhe Group has developed rapidly and gained a good reputation. This time, we will work with JD to plan e-sports health. In the future, Swisse Swissi will continue to carry out in-depth cooperation with JD.com to promote the development of the national health industry!
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