Recently, National Internet Information Office , the Ministry of Industry and Information Technology, and the State Administration for Market Regulation jointly issued " Internet pop-up information push service management regulations " (hereinafter referred to as the "Regulations"), will be implemented from September 30, 2022. A relevant person in charge of the State Internet Information Office said that the "Regulations" aim to strengthen the standardized management of pop-up information push services, safeguard national security and social public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy and orderly development of Internet information services.
In recent years, the Internet pop-up information push service has provided great convenience for users to browse and view information. However, with the rapid development of the Internet and the widespread application of mobile applications, the pop-up information push service has constantly experienced new situations and problems, and it is necessary to adapt to the situation and regulate it. The "Regulations" are based on current reality, keep a close eye on key links such as pushing pop-up news information, content orientation of pop-up information, and advertising, and strive to solve problems such as using pop-up windows to push news information, pop-up advertisements are not obvious, advertisements cannot be closed in one click, malicious hype entertainment gossip, too many push frequency, unreasonable proportion of push information content, and inducing users to click to implement traffic fraud.
The "Regulations" clearly state that the Internet pop-up information push service refers to the information push service provided to Internet users in the form of pop-up message windows through operating systems, application software, websites, etc.; the Internet pop-up information push service provider refers to the organization or individual that provides Internet pop-up information push service.
The "Regulations" propose that Internet pop-up information push service providers should abide by the Constitution, laws and administrative regulations, promote the core socialist values, adhere to the correct political direction, public opinion orientation and value orientation, and maintain a clear and clear cyberspace.
The "Regulations" require that Internet pop-up information push service providers shall implement the main responsibility for information content management and establish and improve management systems such as information content review, ecological governance, data security and personal information protection, and minor protection.
The "Regulations" emphasize that Internet pop-up information push service providers should abide by nine specific requirements: optimizing the push content ecology, strengthening the qualification management of Internet information service, standardizing news information push, scientifically setting the proportion of push content, improving the push content review process, strengthening user rights protection, reasonable algorithm settings, standardizing advertising push, and eliminating malicious traffic.
Source: National Cyberspace Administration of
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-