Taobao, JD , Pinduoduo and TikTok are now the four most mainstream e-commerce platforms.
The friends of the nine hours e-commerce team have sorted out the four major platforms in the past two days. They found that Taobao merchants are secretly making money, Pinduoduo scolds them, JD.com makes money while lying down, while Douyin is polarized.
Let me take a look at Taobao first. I don’t know when Taobao has been defined as a “traditional e-commerce”. It is old-fashioned and will definitely be surpassed if it doesn’t make money. This is the complaint of Taobao at present.
Taobao has millions of sellers, but can you hear that I went bankrupt when I was doing Taobao, did I lose money? Almost nothing.
Some of the people you can find who say that Taobao is not easy to do. In fact, their true meaning is: making money on Taobao is more difficult than before, but in fact, which industry is not more difficult than before! And the big sellers we have seen in Taobao are expanding and opening more stores.
followed by Pinduoduo. Pinduoduo sellers are actually going through an iterative process. In the past three years, Pinduoduo was all factory sellers who could not make it on Taobao. Their biggest advantage is low prices, but these sellers are actually very low in their operating level.
Pinduoduo is actually catering to these relatively low sellers in terms of operation methods. All the platform rules are very simple and crude.
However, the platform has developed to this day, Pinduoduo is not willing to build a low-priced platform. He also hopes that its products will be richer and the user levels will be clearer. This brings about a change in the entire platform idea of Pinduoduo , that is, those merchants who only know how to fight price wars and merchants without operational technology, their profit margins in Pinduoduo are very, very thin.
has a high sales, but it doesn't make money. The platform is developing towards the high-end, which is actually beneficial to sellers. In the past, all categories were 9.9.
Pinduoduo has developed to the present, and all categories can be sold at 49, 59, 99, 199, or even higher, which can make more merchants rich and profitable. Those who say they don’t make money are often the first generation of Pinduoduo’s sellers, who have been eliminated by Pinduoduo.
JD has been vigorously promoting self-operation in recent years, and JD ships it on its own can bring users a better experience.
What merchants can do is to enter JD's warehouse, or be authorized by JD.com. As the saying goes, it is to mark it. After marking it, JD will provide traffic support, so JD's self-operation is now a bonus.
A mature merchant treats JD as a distributor and can basically make money while lying down. I know a large number of such merchants, who open 100 JD stores.
Finally, let’s talk about Douyin. Douyin is a very strange platform. Those who make money can make money can make money to death, and those who lose money can make money can make money to death.
Because for merchants, the most important way to play the Douyin platform is short video + live broadcast, and the biggest point of this game is that its operating cost is extremely high. You have to be equipped with two anchors, operators, directors, etc.
You need to form a team, and this team is added based on the original e-commerce team, with an increase of 100,000 yuan per month. This has not counted the traffic cost, so the cost burden is very high.
Merchants who have successfully transformed have made a lot of money and lost a lot of money. What is the reason? The threshold is too high, and traditional companies will play too little.
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