On September 6, the Huawei Mate 50 series mobile phone launch conference was held as scheduled through online release. Before this, Huawei Consumer Business CEO Yu Chengdong had already spoken out that he would release a "spunishing the sky", which made people once again look for

On September 6, the Huawei Mate 50 series mobile phone press conference was held as scheduled through online release. Before this, Huawei consumer business CEO Yu Chengdong had already spoken, saying that it would release a "breaking the sky" technology, which made people once again look forward to Huawei mobile .

However, judging from the situation reported by netizens in the past two days, Yu Chengdong's " Huawei story" this time seems not to buy it. Netizens generally believe that the so-called new technology is just a gimmick. It doesn't have any practical effects, it feels like being fooled. What has caused heated discussion among netizens are the two new features launched by the Mate 50 series mobile phones this time.

is the new function implemented by Yu Chengdong's so-called "breaking the sky" technology, which refers to the ability of the Mate 50 series mobile phones to realize the satellite communication function of sending text messages with the support of the Beidou satellite system. To this end, Yu Chengdong proudly claimed at the press conference that Huawei Mate 50 is the world's first popular smartphone to support Beidou satellite communications.

However, netizens were very serious and soon discovered that the so-called satellite communication function of Huawei Mate 50 can only send information, but cannot receive information, and this function cannot be used on aircraft. Netizens have questioned what practical help such "breaking the sky" technology can bring to consumers.

I don’t deny the importance of satellite communication technology to Huawei, but Huawei may not have much advantage in this technology field. In this regard, bragging about how powerful its technology is, it may be quickly "slapped in the face".

Many people know that Musk said he would launch 40,000 low-orbit satellites to form his " Starlink " system. At present, the "Starlink" technology has provided network services to some North American customers. Once all satellites of the "Starlink" system are launched in place, the communication and network service functions that this network system will be able to form can be imagined. Any mobile phone manufacturer can change some hardware designs and sign a "Starlink" usage agreement with Musk, and then the mobile phone can realize all satellite communication functions including calls, communication, Internet access, etc. I don’t say that to gain the ambition of others and destroy my own prestige. I just think that I should look at the problem more comprehensively, objectively and realistically.

Another new feature is the "emergency mode" function launched by Huawei. Yu Chengdong said at the press conference: "We have an innovative emergency model today, using our energy-concentrating pump technology, which allows you to standby for another three hours when the power is turned off at 1% again, or The call will be 12 minutes or the code will be displayed 10 times, and the code will be scanned 4 times to help you in emergency response. "

Netizens are even more unwilling to buy this. Some netizens joked that Yu Chengdong was hiding the bell. Not to mention that there are fast charging methods such as power banks that can be rented by scanning codes everywhere. Such special functions can only be used in deep mountains or deserts. From the perspective of the design idea of ​​this technology, it is very problematic. . Huawei's competitors can completely modify the battery capacity display method and change the remaining 10% of the battery to display it to 1%, which can perfectly realize what Yu Chengdong calls the "emergency mode" function. Instead of developing the so-called energy-concentrating pump technology, Huawei is not as committed to improving fast charging and large-capacity battery technology as OPPO, which may be more practical. Of course, if Huawei can make a breakthrough in solar charging technology, it will not need to bother to solve the problem of battery emergency.

I used to be an absolute fan of Huawei products. I remember that after I eliminated my Apple iPhone 4, I have been using Huawei phones since Huawei P7, and now I still use P40 5G version. However, in recent years, I have not very recognized some marketing methods for Huawei products, especially consumer products. Whether in terms of technology, functions or appearance design, some Huawei products are simply plagiarizing other people's designs, and they are not even willing to spend some effort to improve and perfect them.Some Huawei executives represented by Yu Chengdong are keen on conceiving stories and are obsessed with telling stories to presidents and consumers, but most of their stories are flashy and unreal.

In fact, Huawei still has many areas worth working on, such as chip design, operating system optimization, etc. There are many aspects of innovation that come from conceptual innovation, not technology. In other words, it should be that the concept of innovation should be first developed and then the corresponding technology should be developed to realize the concept.

Huawei’s top priority is to find a breakthrough in concept innovation and achieve innovative breakthroughs from 0 to 1, so that Huawei’s story can continue to be told.