specially organizes a team to study how to beat itself, which is unbelievable in the eyes of many people, but it is exactly how Huawei plays.
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In an organization, a team is set up to study how to beat itself. This is an incredible thing in the eyes of many people, but this is exactly how Huawei plays.
Under Huawei's strategic management department, there are two very strange organizations, one is called the Blue Army Department and the other is called the Red Army Department.
The so-called "Blue Army" originally refers to the troops that play the role of the imaginary enemy in the military simulation confrontation exercise, and conduct targeted training with the Red Army (representing the frontal force) by imitating the combat characteristics of the opponent.
This combat mode originated from during World War II . At that time, the British Field Marshal Montgomery asked some officers to learn the German Field Marshal Erwin Rommel's combat mode in Africa and Europe, experience his operational thinking, and then let them learn from Erwin Rommel's perspective Evaluate Allied plans.
The earliest blue army in the world is the "Foreign Air Force Simulation Brigade" established by Israel in 1966. With a group of excellent pilots as the core, the unit imitated the air combat actions of the enemy army - Iraqi army, and all trained according to the way of the instructor of the Iraqi army - the Soviet army. The Israeli Air Force greatly improved its annihilation skills through a simulated confrontation with the Blue Army, and then severely damaged Iraq with a battle loss ratio of 1:20 in actual combat.
The United States subsequently created the Blue Army, which fully imitated the training and operations of the Soviet Army. The Soviet officer commented: "They look more like the Soviet Army than the Soviet Army." This force has won many exercises against the Red Army. .
Canada also established The Argyll and Sutherland Highlanders,Simulate a complex mix of insurgents and civilians in Afghanistan war to improve military response capabilities.
The United Kingdom has established the British Army Training Unit Suffield (BATUS) base in Canada, which is specially used for the actual combat exercises of the red and blue troops.
In 2000, the Chinese TV series " Breakthrough " was a hit. The play depicts a well-equipped A division (Red Army) lost to a high-tech B division (Blue Army), which sounded the alarm for the main Chinese army.
The Chinese People's Liberation Army started to create a professional blue army at the Zhurihe base in 2011. The troops are all in accordance with the order of foreign troops, using foreign military weapons, driving foreign military vehicles, and training in strict accordance with foreign military regulations and outlines.
From 2014 to 2016, the Blue Army Brigade and 27 divisions and brigades conducted 33 real-force confrontation exercises, with a record of 32 wins and 1 loss. The brigade commander of the Blue Army Man Guangzhi has a brilliant record, and many Red Army troops even played the slogan "Take the Zhuri and , and capture Guangzhi alive".
Huawei founder Ren Zhengfei Born in the military, he loves to study military history and has a sense of crisis. He knows the importance of the Blue Army for Huawei to resist entropy reduction and maintain long-term vitality.
He said, "We need to create a protection mechanism within Huawei, and we must allow the Blue Army to have a position. The Blue Army may talk nonsense, and there are some lunatics who dare to think, dare to speak, and dare to act. After the game, we must give them some tolerance. How do you know they can't make a way out?
There are two lines of defense in the world that fail,One is the Maginot Line in France. France established the Maginot Line to defend against Germany, but Germany did not attack France directly, but went behind the Maginot Line from Belgium. This line of defense failed.
When Japan prevented the Soviet Union from attacking Manchuria, China, they built 17 fortresses in the northeast. They bet that the Soviet Union was based on tank warfare and would not come over the Daxing'anling, but the million-dollar Soviet Red Army would overturn the Daxing'anling. Come over, Japan's defense line has failed.
So I think there is no way to guard against it, so we must focus on offense. To attack, we must pay attention to the role of the Blue Army. The Blue Army will try their best to deny the Red Army. "
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Huawei's "Blue Army Staff" was established in 2006. Its main responsibilities include:
Demonstrate the loopholes or problems of the "Red Army" strategy/product/solution; simulate the opponent's strategy and point out the loopholes or problems of the "Red Army";
establish the "Red Army" confrontation system and operation platform, and organize the top team in the company In the future, using debates, simulation practices, tactical deductions, etc., to conduct reverse analysis and critical debate on current strategic thinking, and seek differentiated disruptive technologies and products at the technical level.
In simple terms, "Red Army" represents In line with the current strategic development model, the "Blue Army" represents the main competitor or an innovative strategic development model.
The main task of the "Blue Army" is to sing the opposite, simulating various antagonistic voices, simulating various possible signals, Even some alarmist warnings. Through such self-criticism, provide decision-making advice for the company's board of directors, so as to ensure that Huawei has always been on the right path.
The Blue Army will try its best to deny the Red Army. Wait until the Red Army and the Blue Army fight. At about the same time, Ren Zhengfei finally came out to make a decision. In fact, it is not so important to go left or right at this time. What the company wants is one direction.
One of the famous military exploits of the "Blue Army",It is to prevent Huawei from selling the terminal business.
In 2007, Apple launched the epoch-making product iPhone. Although mobile phone manufacturers including and Nokia did not take it seriously, the Blue Army is keenly aware that the situation is changing, and the terminal will play an increasingly important role. To this end, they did a lot of research work that year.
In 2008, Huawei began negotiating with Bain and other private equity funds to sell the terminal. At this time, the blue army came up with a one-page report, and there was only one conclusion: the future telecommunications industry will be a trinity of terminal-pipe-cloud, terminals determine demand, and abandoning terminals means abandoning Huawei's future, thus avoiding Huawei's "hands-off". The terminal business finally established the glory of Huawei's mobile phones and became a world-renowned mobile phone brand.
There is another example of Huawei's blue division in action. As Huawei has become the leading player in the global smartphone market, Huawei's blue army has begun to use a magnifying glass to find defects in Huawei's mobile phones. In 2015, one of Huawei's mobile phones had a glue overflow when it was tested in a high temperature environment, although the probability was only a few thousandths. Behind it is an economic loss of more than 90 million yuan.
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The Blues division is also a training ground for talent. Ren Zhengfei once said: "If you want to be promoted, go to the Blue Army first. If you don't defeat the Red Army, don't be promoted to the commander. If the commander of the Red Army has no experience in the Blue Army, don't be promoted again. You don't know how to beat Huawei, it shows you The ceiling has been reached.”
The duty of the Blue Army is to overthrow the Red Army and consider how to overthrow Huawei in the next three years.
1. The spare tire thinking behind Huawei's blue army
On May 15, 2019, Huawei was on the hot search, because the United States announced that Huawei was included in the "Entity List" of the United States. The hottest article of the day was that the president of HiSilicon published a letter to employees - Huawei's "spare tire" turned positive overnight.
Huawei's Plan B and Huawei's spare tire thinking are thus well known.
On May 21, Ren Zhengfei talked about the "Huawei Spare Tire Plan" at a press conference. Ren Zhengfei said that the reason why the spare tire is a spare tire is that it is only used in extraordinary times, and it is still used in peacetime. The fetus cannot isolate itself.
"Huawei spare tire plan" is a kind of "blue army thinking". The existence value of the Blue Army is not only to find faults, but also to carry out forward-looking and pressure analysis on the current strategy, and find a survival breakthrough under the extreme survival challenge.
Later, The US Department of Commerce announced that the ban on Huawei would be delayed for 90 days. Ren Zhengfei said that this 90 days has little meaning to us, because we are ready, we do not need these 90 days. Because Huawei has rehearsed all the harsh conditions and prepared corresponding strategies.
2. The self-critical thinking behind the Blues
Self-criticism is Huawei's inherent genes. In 2008, Huawei released the latest version of its "Core Values", with a total of six items - customer success, sincerity and trustworthiness, openness and progress, teamwork, hard work, and self-criticism.
Looking at domestic and foreign companies, there are really not many that take self-criticism as their core value.
The meaning of Huawei's "self-criticism" is that only by insisting on self-criticism can we listen, sublate, and continue to transcend, and it is easier to respect others and cooperate with others, so as to achieve the common development of customers, companies, teams and individuals.
Why does Huawei emphasize self-criticism rather than criticism? Ren Zhengfei believes: "We advocate self-criticism, but we do not advocate mutual criticism, because criticism is not easy to grasp in moderation, and if the criticism is excessive, it will easily lead to conflicts between teams."
Self-criticism is also one of the internal driving forces for Huawei to surpass its competitors. First, the blue army thinking is one of its important starting points.
The official positioning of Huawei's Blue Army Department is to be responsible for building the organization's self-criticism ability, and to promote the establishment of a red and blue army confrontation mechanism at all levels of the company.Keep the company in the right direction through constant self-criticism.
The working method of Huawei's Blue Army Department is to conduct reverse analysis and critical debate on the current strategic thinking under the organization of the company's senior leadership team through debates, simulated actual combat, and tactical deductions.
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