By Hu Guangxin, All Media Reporter, Yangcheng Evening News
Today, Damai officially announced the establishment of Xiami Music Entertainment Label. Xiami Music Entertainment started with Xiami Music Festival. The IP will launch two versions of "indoor" and "outdoor". The indoor version will be held at Beijing Damai 66LiveHouse from October 2nd to October 7th.
The newly born Xiami Music Entertainment has formed three major business segments, involved in music performances, film and television music, and musician discovery. Specifically, Xiami Music Entertainment will include the following businesses: First, self-produced or co-produced large-scale music performances, including concerts, music festivals, and LiveHouse tours, through innovative organizational forms of offline + online, music + diversified consumption scenarios, Build a new way of life consumption for C-end users; second, rely on Ali Entertainment’s comprehensive resources of movie and drama to enter the film and television music track, create Xiami OST sub-labels, and build ecological synergistic influence; third, establish a newcomer discovery service system and integrate Offline tours, music festivals, variety shows, OST, large-scale performance resources, all-round services for the growth of original musicians.
The principal of Xiami Music Entertainment is Yin Liang. According to public information, he was the CEO of LeTV Music, and joined Alibaba Music in 2018 as the vice president of Damai and head of Xiami Music.
Xiami Music Entertainment will launch 22 mainstream music performances in the future by self-made or co-production, including Han Hong concert, William Chan concert, Wan Xiaoli concert, Zhang Xing Special concert, Tianmo Music Festival, Yan Renzhong tour, Naiwan tour, Shen Yicheng tour, etc.
edit: kelp
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