mobile phone market
In the mobile phone market, manufacturers will generally follow the product trends of other manufacturers in the market before determining the time for new product releases. If there are no special circumstances, they will avoid the release time of other manufacturers.
But nowadays there is a special situation in the market, everyone should know that, in the mobile phone market, if there is no special situation in September every year, Apple will hold its own new product launch conference , And the enthusiasm is very high, and other manufacturers will avoid their high-end flagship mobile phone products from Apple's new product launch conference.
However, there was an unexpected situation this year, that is, a manufacturer’s product launch time collided with Apple’s new product launch, which was quite unexpected.
Under normal circumstances, this situation will be regarded as touching porcelain. After all, Apple’s market is very hot, and in the current mobile phone market, especially the domestic mobile phone market, who dares to follow If Apple is tit-for-tat, there is bound to be very high heat.
But this time, the situation is very different because this time, it is the time set by Apple, that is to say, it is Apple's rear-end.
And this rear-end manufacturer is also very hot today, that is, millet , which ranks second in the international mobile phone market share.
On September 5th, Xiaomi confirmed that its new Xiaomi 11T series mobile phone products will be released on September 15th, and on September 8th Apple also next door to its own iPhone13 The release time is also September 15,This has attracted a lot of attention in the mobile phone market.
After all, this is rarely the case, and now the second and third companies in the international market share this situation similar to a duel, which is still worth discussing.
Coincidence or competition?
This product of Xiaomi, the Mi 11T series, is actually not a high-end flagship mobile phone product. Corresponding to the Xiaomi products in the domestic market, it should be on the same level as the Redmi K S series and is also the main cost-effective mobile phone product.
Last year’s Redmi K30S performed very well in the mobile phone market. Not only was the overall configuration very high, it also used the mainstream flagship mobile phone processor product in the mobile phone market at that time, Qualcomm Snapdragon 865 The processor, and the affordable price can be said to have greatly reduced the market price of the Snapdragon 865 processor.
As for the mobile phone products that Apple is about to release now, everyone should also be aware that the iPhone 13 is a proper high-end mobile phone market product.
In this case, although the corresponding mobile phone consumer groups are different, it is indeed very tit-for-tat, and it is very noteworthy that Xiaomi has just put aside its rhetoric in the mobile phone market. Set a three-year market goal of surpassing Samsung.
In this case, if it is surpassed by Apple in the market, how would you describe it? Die before leaving the teacher?
And why should we say that it is competition? Because when many platforms warm up for iPhone 13,The time is marked up to September 17. It can be said that Apple mentioned the time.
But it is possible to say that everyone has been "cheated" by the platform, or even the platform has been "cheated" by Apple.
However, the development characteristics of Apple mobile phone products in the market is slow heating. First, Apple users' mobile phone products have a long service life, and the technology of each new generation of new products does not change much, so there is no rush to replace them. Second, Apple’s previous generation of mobile phone products iPhone12 , as Apple’s first 5G mobile phone network product in the mobile phone market, has sold very well.
Combining one or two points, the iPhone 13 is very likely to continue the old development of Apple mobile phones in the market, that is, slow heat.
And Xiaomi's mobile phone products, whether it is high cost performance or low prices in the mid-market, can quickly sell Xiaomi's products.
And this kind of panic buying is still very common in Xiaomi's mobile phone products, such as this Redmi K30S, due to the super high price-performance ratio of the product, it maintained a long-term panic buying period last year.
So what will happen to the mobile phone market on September 15th? In fact, it's really hard to say. After all, the two are very popular in the mobile phone market, but due to different product positioning, consumer audiences are different, and I don't know if there will be a big influence on each other.
can only say now, we will wait and see.
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