The Internet of Things has always been regarded by the industry as the third wave of the development of the world's information industry after computers and the Internet. Especially today, the Internet of Things is integrating with new technologies such as cloud computing, big data and artificial intelligence, not only redefining the Internet of Things, but also bringing more imagination space to the Internet of Things.
What is more important is that in the context of the acceleration of "new infrastructure" and the advancement of 5G into the industry-depth field, the application scenarios of the Internet of Things have also become very widespread. Now in the fields of smart manufacturing, smart transportation, smart medical care, and smart cities, the Internet of Things plays an important value and role in it, and it can be said that it has brought extremely broad growth space to all walks of life.
As a provider with 38 years of experience in IoT and automation product solutions, Advantech Technology is gathering a wider range of partners through the ecological "co-creation" plan with unprecedented determination and attitude, unleashing the power of its own platformization and ecologicalization, leading and promoting the practice and implementation of the Internet of Things in various industries, and at the same time allowing many industry customers to enter a new era of the Internet of Things, thereby speeding up China's intelligent transformation process.
So, in the past 2020, what changes have the entire Internet of Things industry ushered in? What achievements has Advantech achieved in the market? Looking ahead, what new strategic considerations and in-depth market layouts do Advantech have? With these questions in mind, the reporter interviewed Mr. Luo Huancheng, General Manager of Advantech Technology (China).
Mr. Luo Huancheng, General Manager of Advantech (China),
"ready to go" Internet of Things industry
According to the report "2020 Mobile Economy" released by GSMA, the total number of Internet of Things connections in the world has reached 12 billion in 2019, while the global number of Internet of Things connections in China accounts for as high as 30%. It is estimated that by 2025, the number of Internet of Things connections in China will reach 8.01 billion, with an annual compound growth rate of 14.1%. In addition, according to data from the China Academy of Information and Communications Technology, as of 2020, the scale of China's Internet of Things industry has exceeded 1.7 trillion yuan, and the overall scale of the Internet of Things industry has maintained an average annual growth rate of about 20% during the 13th Five-Year Plan period.
In this regard, Luo Huancheng, general manager of Advantech (China), said that the entire Internet of Things industry is currently in a state of "ready to go". As the Internet of Things is clearly positioned as an important part of my country's new infrastructure, the Internet of Things has become one of the key infrastructures to support China's digital economy in the future, and its market growth potential is undoubtedly quite huge.
Just passed in 2020, Advantech's revenue maintained a relatively stable growth, and there are many factors behind this: on the one hand, the sudden outbreak of the epidemic has accelerated the application of the Internet of Things, including remote diagnosis and treatment, smart retail, thermal imaging temperature detection in public places, logistics supply chain, emergency disaster recovery, information traceability and other scenarios are using IoT technology in a large number of scenarios. " Advantech has a business group that is mainly aimed at customers in the medical field. It has developed very well in the past year, with a growth rate of more than 20%. " Luo Huancheng said.
On the other hand, the change in demand in the entire industry, especially the trend of digital upgrades has forced the Internet of Things applications to accelerate the popularization process. The most typical of these is the popularity of the "home economy" under the influence of the epidemic, which has ushered in explosive growth in various desktop and mobile terminal devices. Therefore, many companies are increasing their investment in the smart manufacturing industry chain, which has given IoT technology a greater "place to use it".
At the same time, with the accelerated penetration of the Internet of Things in various industries, the applications of industries such as industry, medical care, and transportation have also put forward new requirements for the technical capabilities of the Internet of Things. The integration of technologies such as cloud computing , edge computing, artificial intelligence and other technologies with the Internet of Things has become more urgent, further promoting the accelerated development of the Internet of Things industry.
Advantech Industrial Internet of Things Industry Layout Diagram
In Luo Huancheng's view, Advantech has established a leading market position in the fields of Internet of Things, automation, and embedded computing since its establishment in 1983. Not only is the product line very complete, but the solutions are also very rich. Therefore, in the future, we can continue to contribute more roles and value in the field of "new infrastructure" construction, industrial intelligent upgrading, and the development of smart cities.
"Just like building a building, through continuous investment and innovation, Advantech has made the entire building denser and more complete, and at the same time, in the past period of time, whether in products, R&D, or talents, we have been constantly making reserves and rooting. It can be said that we have prepared before the attack for the future outbreak of the Internet of Things industry."
From this perspective, in the post-epidemic and new infrastructure era, with the continuous emergence of new technologies such as cloud computing, big data, and artificial intelligence, the entire Internet of Things industry is moving towards a comprehensive integration. At such a critical moment of "ready to start", companies like Advantech need to actively play the "leader" effect of the Internet of Things industry, drive business changes with data, and create new business value through digital and intelligent integration.
Platform value release and win-win ecology
Looking back, although the entire Internet of Things industry has achieved good results in the past decade, it has not met the initial expectations. The book "The Myth of the Internet of Things" predicts that 50 billion connected devices will appear in 2020, but as of now, the global connected devices are only about 11 billion to 12 billion, only 22% of the original expectations. The reason behind the summary of
is mainly the "fragmented" development of the Internet of Things industry. At the same time, due to many factors such as the need to improve the technological maturity of the entire industry, the relatively small scale application of the industry, hardware compatibility for different industries, and the weak standardization and generalization, the need to integrate and integrate the infrastructure capabilities of the underlying Internet of Things has become crucial.
also saw such changes. Advantech began to launch the WISE-PaaS industrial IoT cloud platform in 2014, and has been updated to version 4.0 so far. Its connects to the Internet of Things connection layer, platform layer, and application layer, and can provide an end-to-cloud "one-stop" solution, truly breaking down the barriers from the Internet of Things cloud to the edge, maximizing the value and energy of data.
Advantech "co-creation" business model
On this basis, Advantech has proposed a business model of AIoT co-creation, and continues to promote the "co-creation" strategy, cooperate with excellent solution providers and system integrators in various vertical industries to establish an Internet of Things ecosystem with WISE-PaaS as the core, so as to break through the integration dilemma of Internet of Things applications and accelerate the implementation of the Internet of Things in all walks of life.
"We can also feel that in the process of promoting the implementation of the Internet of Things, whether in industry or in the construction of smart cities, the Internet of Things is actually very fragmented. In this process, Advantech gradually shifted from the initial hardware field to both soft and hard. In addition to establishing a WISE-PaaS platform, we have also tried to make some industrial apps for the industrial field in the past few years, such as factory efficiency management, personnel management and equipment management. But relying solely on Advantech's strength is obviously not enough, so we propose to work with our partners to create more industrial apps in segmented fields in the co-creation model." Luo Huancheng said.
Faced with the surging wave of the Internet of Things, no manufacturer can meet all the needs of users by relying on its own efforts. Advantech also hopes to establish and build an ecosystem that inclusively accommodates different types of partners, advocates diversity, and a community of shared future for the new era of Internet of Things.
Advantech's "co-creation" model Ecological partner hierarchical management strategy
According to reports, Advantech's "co-creation" model is mainly aimed at three ecological partners: one is integrated service partner: partners who can quickly import actual scenarios with Advantech's complete solutions; the second is plan co-creation partner: cooperate with Advantech to provide overall solution planning and customized value-added services, and jointly create solutions and empower industries through a combination of soft and hard-core methods; the third is strategic partner: refers to Advantech's capital cooperation with it through investment or mergers and acquisitions, and enhance the core competitiveness of both parties in their respective fields through complementarity. The three "co-creation" models of
are undoubtedly a gradual process. At present, Advantech has locked in six major industry tracks: intelligent manufacturing, intelligent equipment, environment and energy, smart retail, smart medical care, and smart cities to build a co-creation ecosystem. At present, hundreds of partners have joined the co-creation program, and more and more partners have also ported their application software to the WISE-PaaS platform.
"Now the 'co-creation' model is developing better and better. For example, in the past, the software of partners was all experimental or POC applications, but now these application software (industrial Apps) can be implemented in the market and large-scale application replication. In the future, we will also promote the sustainable development of the co-creation model through steady and steady methods." Luo Huancheng said.
It can be seen that in the new era of Internet of Things, Advantech has built the platform delivery advantages of the Internet of Things end to the cloud from the height of top-level design. At the same time, it has actively built a commercial cooperation relationship with partners. While releasing its own platform value, it has also opened an ecological cooperation model of co-creation and win-win, helping customers from all walks of life calmly face the new challenges of digital and intelligent transformation.
Accelerate the intelligent transformation process of China's industrial
Driven by the acceleration of new infrastructure and the 14th Five-Year Plan, in the future, in addition to the field of smart manufacturing, the field of smart cities will usher in new explosive growth, and the implementation of the application of the Internet of Things has increased in a variety of complex application scenarios, such as transportation, municipal, logistics, medical care, people's livelihood and other public service needs, which has also intensified the requirements for intelligent upgrades and provided new opportunities for the implementation of the application of the Internet of Things.
Luo Huancheng believes that "new infrastructure" supports the construction of a new smart city and is a more concrete, clearer and more targeted support for smart cities. The "consolidation" of the new infrastructure of "new infrastructure" will ultimately make the digital and intelligent system of the entire city more robust and perfect.
Therefore, in the future, the digital governance of smart cities should not only realize simple data collection, but also be able to achieve integrated cloud edge and end connection, filter valuable parts from massive data, so that AI's algorithms, computing power and various capabilities can be flexibly called on the entire link, truly realizing the transformation and upgrading of urban intelligence.
In this process, Advantech also actively focused on multiple vertical fields such as transportation, medical care, logistics, retail, energy, and environmental protection, providing differentiated and personalized Internet of Things solutions for the business scenarios and operation models of these industries, and further promoting the governance of smart cities, services for people's livelihood, and the development of industries.
Advantech Smart City Internet of Things Blueprint
For example, in the field of smart transportation, Advantech has worked with partners to create end, edge and cloud integrated transportation industry solutions with partners, actively optimize traffic safety control, information services and commercial operations, and realize intelligent active perception and monitoring of objects such as vehicle roads, railsides, passenger flow, environment, etc.
In the field of smart logistics, Advantech has launched a full-process cold chain management solution to realize the full visual management of goods from the production end to the retail end; at the same time, it cooperates with various AI software, smart cameras and automotive-grade industrial tablets to improve the safety and efficiency of logistics fleets and provide complete solutions for people, vehicles, fields and objects.
In the field of smart medical care, Advantech has created a smart hospital solution, including integrated surgery, intelligent medical services, smart wards, telemedicine, smart nurse stations and other solutions, assisting medical units to accelerate digital transformation and create smart medical services.
"There are still many applications in the field of smart cities that need further breakthroughs, from smart street lights to smart transportation, to smart parks, smart buildings, etc., urban governance, people's livelihood services, and industrial development all require intelligent management. In response to these industries and application needs, Advantech has a very in-depth layout, which can better promote the construction of smart cities and the development of the digital economy in the future." Luo Huancheng said.
It is not difficult to see that in the era of "new infrastructure", the construction of smart cities is accelerating towards "cloud digital intelligence". By creating solutions for vertically segmented industries, Advantech can also become the best partner on the road to urban intelligent upgrading with its differentiated capabilities and competitive advantages, and ultimately push the construction of smart cities to a new height.
Full text summary, Advantech can be said to be a firm forerunner and explorer in the development of the Internet of Things, and now it is an empowerer. Advantech has always maintained a high-intensity self-iteration efficiency and a spirit of continuous exploration and practice, which will lay a key foundation for its stronger competitiveness in the future Internet of Things industry and ecosystem.
As Luo Huancheng said in the end: "Advantech has always been a steady company. In the next three to five years, it will be a very important critical period for the entire Internet of Things industry. Advantech will continue to do a good job in foundation work, continue to promote the innovative deployment and application of the Internet of Things in different industries, and accelerate the new process of China's intelligent transformation of industry."
