German national conditions
• Germany is strategically located at the center of Europe and is the EU's world's most powerful economy . Geographically, Germany is located in Central and Western Europe, with a population of about 83 million, making it the most populous country in the European Union
• Germany currently ranks fourth in the world in terms of total GDP (after the United States, China, and Japan), with a per capita GDP close to 5 10,000 US dollars, 's per capita disposable income is equivalent to 14,300 yuan per month (approximately 155,000 yuan in the United States, about 3,000 yuan in China),
• Because of its sound economic policy and good economic foundation, German residents has high purchasing and consumption capacity, has good logistics and other infrastructure is a densely populated country, these provide huge opportunities for cross-border e-commerce sellers.
• Germany is Europe's third largest e-commerce market , second only to the United Kingdom and France, accounting for 25% of the total European e-commerce, its attractiveness to merchants stems from its excellent delivery Goods flow;
• Internet coverage is 83%, with 52 million online consumers. has the largest number of Internet users in Europe;
• Germany’s mobile e-commerce penetration rate is higher than the European average. This is due to the widespread penetration of smart phones, reaching 78.8%. Among people aged 18-34, this number is much higher, at 98%.
Consumer characteristics
Age distribution of online shopping groups in Germany
25-34 years old is the most common online shopping age group 4Most of this group made more than 6 online purchases in the last three months of 2020. These age groups also spend the most on the Internet. Among them, 11% of 25-34 year-old shoppers spend more than 1000 Euros, which is higher than EU average. People aged 35 to 44 also often shop online , 49% of them made six or more online shopping in the latter months of 2020. The frequency of online shopping decreases with age, but one in five elderly online shoppers aged 65 to 74 shop online at least twice a month.
The elderly are driving the growth of online shopping in Germany
• Under the influence of the epidemic, the growth of e-commerce is mainly due to the population over 60 years old starting to use online shopping .
• While young consumers are buying fashion items, the purchase of older people has shifted to more hobbies, such as DIY, gardens and pets.
• The fastest-growing sales categories are food , electronics , computer hardware and software and accessories to and jewelry .
German shopping culture
• Strong domestic brands mean that German cross-border sales are lower than the European average
• 35% of shoppers make cross-border shopping,In Europe, it was 46.3%. This may be due to the long-term popularity and scale of domestic brands Otto and Zalando, both of which provide various brands and products.
• When shoppers do purchase from international websites, they tend to choose to choose Chinese (first), British (second) and American (third) merchants
transparency and credibility to Germans It’s important to say that
German consumers tend to understand all the details of the transaction when making a shopping decision. Transparent and easy-to-read information is only important to their transaction decision. This information includes:
1 Terms and conditions, privacy protection and other legal provisions 2. Delivery time and logistics costs 3. Product details 4. Return and refund policy The transparency and completeness of this information greatly determines the purchase decision of German users.
In addition, product reviews is very popular in Germany. Half of online shoppers said that they would check other customers’ product reviews when they shop and find it helpful to them.
• Germany is one of the countries with the highest return rate in the world , where fashion retail is as high as 32%, and electronic products are about 5-10%;
• On average, every eighth One of the online purchases (12%) will be returned. Most returns in Germany come from consumers who are 14-29 years old .
• German women also stabilized with an above-average return rate of 15%. In contrast, the return rate for men is 9%.
• Detailed product information and various customer services (such as Livechat) are really helpful in this situation.The more information, the more customers can evaluate whether the product meets their needs .
• For clothing or related products, you can use 360-degree pictures, close-ups and videos to convey items with stronger light, thereby reducing the risk of returns.
Germans are very demanding for timely and clean delivery
• Germany has the most powerful logistics infrastructure in Europe • Germany regards instant delivery as the most important reason for their orders • Germans don’t mind waiting, but they must be punctual. This survey also shows that Germans don’t value prices the most.
Wisecart company introduction The installment e-commerce platform provides users with good prices and good products. We provide one-stop service solutions for cross-border sellers. The first phase of business has covered Spain and Germany.
Brother brand Akulaku is one of the first batch of overseas companies and one of the fastest-growing technology companies in Southeast Asia. For many years, the company has focused on financial technology services in overseas markets. The business has covered 4 countries in Southeast Asia, involving multiple business lines such as e-commerce, consumer finance, digital banking, online wealth management and digital insurance. Wisecart has officially launched and is now recruiting initial seller partners for all categories.
Main recruitment categories
Strong marketing channels
strong_strong_strong_strong_commission-free immediate bonus 10.31) 2. Free monthly rent, deposit, 5% commission for all categories of transactions 3. Full free marketing funds
Entry information
Any European country/Mainland China (including Hong Kong, Macao, Taiwan) companies original business license (reapply for a business license more than 1 year)
original legal person ID
photo of legal person holding ID and business license
account that can receive euros
existing Store links of other cross-border platforms
The average monthly foreign trade e-commerce sales of the past three months is greater than 5,000 euros background screenshot.
Precautions
does not accept self-employed licenses
does not support one business license to open multiple stores
put on the shelf with CE
40p strong products must have an EU agent does not restrict the delivery method, but must upload the courier number within 48 hours after the order is issued.Withdraw cash on the first Monday after 14 days after the delivery, and support Payoneer and PingPong collection
China direct shipping 150 For orders below Europe, VAT number is exempt.
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