enters September, everyone’s expectation of Apple’s new product launch is getting closer and closer. According to the first news from foreign media, Apple’s new product launch this year will also be held twice in a week like last year. This year’s release The new products include the iPhone13 series, Airpods3, the new Macbook Pro and Apple Watch7. Of course, the iPhone13 series is the most concerned.
According to reports, the iPhone13 series will still be launched in 4 versions, namely iPhone13mini, iPhone13 , iPhone13 Pro and iPhone13 Pro max, among the 4 models, the most popular iPhone13 The two versions of Pro and Pro Max will undergo huge changes. The 256GB storage version is directly cancelled, and only the 128GB and 512GB versions are retained. In addition, the iPhone13 Pro Max will also increase the 1TB storage version.
What does it mean to cancel the 256GB storage version? For most users, mobile phones are more than just a communication tool. Of course, the chat and camera functions we use the most in our daily lives. In the long run, mobile phones with small storage capacity can no longer meet everyone's needs, especially WeChat. The chat history of the two major social applications and QQ are often dozens of GB. Small-capacity storage versions of mobile phones are simply not enough. Therefore, major mobile phone manufacturers have introduced larger storage-capacity versions of mobile phones for long-term use by users.
As the "handle" in the mobile phone industry, the iPhone has long been known for its durability. A mobile phone can be used for five or six years, so a mobile phone with a larger storage capacity can store more For such users, the storage capacity of 128GB is not enough for photos and chat records, and the price of the 512GB version is too expensive.So the 256GB version has become everyone's first choice.
Cook knows this well, so he decided to cancel the 256GB version of iPhone13 Pro. The purpose is to allow users to spend more money and choose a 512GB version with a higher storage capacity. Apple is really profitable.
According to reports from foreign media, the price of iPhone13 Pro has been basically determined. The 128GB version starts at 8499 yuan and the 512GB version starts at 10499 yuan; while the iPhone13 Pro Max 128GB version costs 9299 yuan, 512GB The price of the version is 11,299 yuan, and the top 1TB version is as high as 13,299 yuan. The price of different storage versions directly differs by more than 2,000 yuan, and many users can't afford it directly after reading it.
This is not the first time Apple has done this kind of "grab money" behavior. Many users clearly remember that as early as the iPhone7 , Apple cancelled the 64GB version of the iPhone6s era. Instead, the 32GB version was launched directly, but after users got used to the large memory, they deliberately canceled it, forcing users to spend more money to buy a larger storage version. Many users have no choice but to choose the 128GB version. When users are accustomed to 128GB After the version, Apple only launched the 64GB and 256GB versions. This routine has been tried and tested.
In fact, many users have already seen through the "rogue" behavior of Apple, and they have accused Apple of its shameless behavior, but even so, the sales of iPhone in China have not decreased. After the 256GB version of the iPhone13 Pro was cancelled, the price of the 512GB version discouraged many people. Would you spend more than 2,000 yuan to choose the high-capacity version?
For users who are using iPhone,What storage capacity of the phone are you using now, do you think 128GB is enough?
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