"You scan me" or "I scan you"? Now it has gradually become the mantra of the public. This is all thanks to the development of the retail industry.
The traditional retail forms mainly include department stores and shopping centers. With the rapid development of the Internet, more and more merchants have changed from traditional retail to online retail. It also solves the problems of high cost and long supply chain of traditional retail forms.
The change of consumption concept has prompted the development of online retail.
Since my country has clarified the guiding ideology and basic principles of physical retail since 2016, with the popularization and application of QR code carriers such as WeChat payment, mini programs, and official accounts, it has become more and more "One code to travel the world" has become the consensus of the public.
Since 2016, the development of WeChat payment small merchants has grown rapidly from "no" to "infinity". Face-to-face QR code collection has become an important tool for business operations and a daily routine. The WeChat group "codeshang" business is getting more and more popular.
Deng Minling has been selling fruit for 10 years. Before, she only entertained customers in the store, and now she also runs four WeChat communities. At first, she just thought that everyone's consumption concept and way had changed, and she had to keep up. Every day, she organizes online groups in the group, labels different guests, and recommends products that suit him.
In addition to the rich coverage of the industry, the digital tools of WeChat payment largely eliminate the regional differences in the development of small merchants. A number of first- and second-tier cities and lower-tier cities have shown a trend of going hand in hand.
From "sunset" to 24-hour non-closing, digitalization such as mobile payment promotes the accelerated upgrade of consumption, China's "night economy" now has a new "opening method", and it also creates a diversified consumer demand.
This has also prompted Internet companies to devote themselves to the research and development of digital ecology.
WeChat ecology helps physical retail
With years of research and development and continuous improvement, WeChat ecology consists of different functions, such as official account, circle of friends, small programs and other functions; and these small programs have unusual significance for online retail . Based on the applet, brand owners have real consumption scenarios. If merchants want to form their own business closed loop, Mini Programs are the absolute best choice. The autonomy of
applet development, openness to creators of official accounts, and content distribution mechanism mean that enterprises or individuals have a completely independent self-built platform. The natural tool attributes of small programs and the wide application of identification and traceability represented by "one object, one code" have enabled the WeChat ecosystem to have the ability to connect online and offline scenarios. The
applet has become a digital management tool for retailers. With the help of mini programs, traditional merchants can deploy their own online channels, break the geographical restrictions of traditional fresh food stores, and increase the radiation range of stores. In the applet, the merchant's traffic, orders, and members are all owned by the merchant, and the merchant can aggregate platform traffic, self-operated traffic, and commercial traffic together to become a traffic resource that the merchant can control independently.
And corporate WeChat has also contributed a lot to the development of brick-and-mortar retail. For brick-and-mortar retail companies, corporate WeChat can help front-line employees and customers achieve a more professional, certified, and highly standardized communication. The retail corporate headquarters conducts unified management through the corporate WeChat background to improve efficiency and control behavior.In addition, through payment-as-a-service, corporate WeChat can add corporate WeChat to the payment message voucher of WeChat, so as to convert public domain traffic into merchant private domain traffic, help merchants connect with each individual, and tap the in-depth value of each individual
WeChat is a weakly centralized ecosystem with more than one billion users. The monitoring results of an authoritative third-party platform show that the average daily usage of WeChat ecology accounts for more than 20%. This kind of ecology that is strongly related to life allows brands to naturally have a broad base of traffic at the beginning of their settlement, and their coverage capabilities are still improving.
htmlOn April 22, the China Academy of Information and Communications Technology released the Report on Digital Employment, New Occupations and New Positions based on the WeChat platform. The report shows that the WeChat ecosystem consisting of official accounts, mini programs, video accounts, WeChat payment, and corporate WeChat will generate 36.84 million employment opportunities in 2020, a year-on-year increase of 24.4%. Since last year, the WeChat ecosystem has created new occupations, new types of jobs and new positions with its digital capabilities, continued to benefit the development of the central and western regions, lowered the employment threshold, and made positive contributions to "stabilizing jobs and expanding jobs, improving quality and expanding coverage".
The rapid development of physical retail is inseparable from the rapid development of society and the platforms provided by major Internet companies for the physical retail industry. Here, I also hope that the major Internet companies can continue to improve and upgrade their brands, so as to better serve the society, so as to reflect the value of their own enterprises.
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