News
It is reported that the Hobbies category has been successfully promoted to the category with the highest sales on the platform in the 2020 Wish Black Friday Sales Carnival*! With such super high traffic and extraordinary performance, Hobbies has successfully secured the throne of the Wish top stream category.
So, in this peak season, why is the Hoobies category so amazing and stunning?
* 2020.11.26-2020.11.30
In this article, we will make a detailed selection guide for the three popular sub-categories of Hobbies to help everyone better break through the performance of the Hobbies category.
Pet products
Hobbie
There are millions of pet products. Which sub-category should be the most suitable one?
Picture: The development map of pet products
The development of pet products based on pets' living habits and usage scenarios is a product selection idea widely adopted by merchants.
The pet product development map shown in the figure above digs out suitable pet products from the multi-dimensional perspective of pets’ food, clothing, housing and transportation for reference for merchants’ selection of products.
U.S., France, and Germany are the top three consumer markets for pet products in the United States, France, and Germany. It meets the pet product needs of most consumers on the platform.
Americans love to raise dogs, and French love to raise cats.
Since American consumers have a wider living area than French consumers, American consumers prefer to raise medium and large dogs , while French consumers prefer cats , German and British consumers have relatively even feeding preferences.
In view of the above feeding preferences, we should make a difference in the selection of products from the United States, France, and Germany. For example,
develops medium and large dog cages and large pet blankets suitable for American consumers, and stronger and longer dog leashes; and for the French consumer market, develops portable cat cages and cat scratchers suitable for cats.
Best-selling pet clothing and toys
Wish pet products category 2/3 of sales are contributed by pet toys and pet clothing , American consumers prefer pet clothing, French and German consumers prefer pet toys, the United Kingdom and Germany Relatively average.
pets are generally regarded as part of the family in Europe and the United States, and the popularity of holiday pet costumes such as Halloween and Christmas continues to rise.
Picture: The development map of pet products
As the largest consumer market for the Wish pet sub-category, the United States spends the most on pet clothing (winter clothing is especially prosperous), especially for medium and large dogs, with relatively rough and casual styles.
The clothing of small dogs or cats is more popular with European consumers, and such clothing is often more refined. In addition, Brazilian consumers are keen on pet grooming tools, especially dog grooming products. The broad prospects of
bicycles
Hobbie
bicycles are not only limited to the bicycle itself, but also a wide range of bicycle accessories.
Figure: Sales distribution of bicycle categories in various countries
As shown in the figure above, the top five consumer markets of Wish bicycle category are US , Italy , Germany , France and UK ; compared to bicycles The sales of complete vehicles and bicycle bags, bicycle accessories and have been extremely successful.
The orders for bicycle parts in the above five countries were mainly concentrated in the first half of the year and October, while the sales of complete bicycles and bicycles were at a high level in the fourth quarter.
It is worth mentioning that Italian consumers are usually more than 29 years old in riding grade, so they have higher consumption and can buy bicycle products with high customer unit price.
won the bicycle market, starting with accessories
to produce or sell bicycles has certain industry barriers and difficulties, so the demand for bicycle accessories is a shortcut to seize the bicycle category market.
picture:Bicycle accessories development diagram
Bicycle parts: handlebars, bells or horns, brackets, mud baffles, brakes, pedals
accessories/tools: bicycle bags, pumps, bicycle lights, locks, trailer brackets, bicycle maintenance
The above figure* shows some bicycle accessories. Merchants can consider their own supply chain capabilities to develop relative bicycle accessories products. The pictures of
* are for reference only. Beware of infringement
Different markets, different specifications
Different markets set different safety and quality standards for some bicycle products. Taking helmets as an example, the United States has formulated the American National Standards Institute (ASTM) standards, the states of the United States also have different laws and regulations, and Europe has CNE standards.
In addition to helmets, electric bicycle motors have different power and speed requirements in different countries. It is recommended that merchants carefully screen the safety and quality standards of the corresponding country before entering overseas markets to avoid unnecessary losses. The sales of
headlights
Hobbie
start to climb in August each year, and reach high levels from October to December each year.
US , Italy , UK and France are the major consumers of head-mounted lamps in Wish, but consumers of Australia are more willing to spend more money on high-quality head-mounted lamps.
Practical products, the most important function
climbing, hiking, cycling, camping, home use... as a practical tool, the function of the head-mounted lamp varies according to the use scene, but merchants should consider the following when developing head-mounted lamps Five aspects: whether
battery life time
supports USB and charging quality of
head-mounted light
head-mounted light lumen value
waterproof performance
four selection indicators of
how to choose a high-quality, powerful For head-mounted lights, merchants are advised to consider the following four indicators when developing products.
comfort
whether the length of the lamp strip can be adjusted whether the
lamp body can slide
whether the arc design of the lamp body contact surface fits comfortably
light effect
whether the length of the lamp strip can be adjusted Whether the radian design of the surface fits comfortably
quality
the anti-fall ability of the lamp body
convenience
light intensity adjustment design
switch design
head-mounted lamp angle adjustment design (such as tool lights)
battery display
safety z3 Warning light effect
safety reflective design (such as mine headlights)
develops headlights based on the above five selection indicators and combined with different use scenarios, which can meet the needs of most consumers. Of course, merchants can also do more Research and develop more refined products for the needs of more niche people.
Popular Hobbies are setting off a wave of sales waves, seizing the rising opportunities of products, developing popular star products, merchants who intend to enter the Hoobies market should not miss the opportunity!
◎Source: wish merchant platform
◎Editor: Zhou Yuting
◎Review: Wan Qinglai
◎Final review: Chen Xia
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