[Editor's Note] The 2021 China IC Billboard "Annual Newcomer" solicitation has started! The shortlisting standard requires that the outstanding companies in the semiconductor industry that have not been listed and have not entered the IPO counseling period with revenues of more than 100 million yuan. The selection will be jointly selected by 129 member units of China Semiconductor Investment Alliance and more than 400 semiconductor industry CEOs. The results of the awards will be announced at the China Semiconductor Investment Alliance Annual Conference and China IC Billboard Awards Ceremony in January 2021.
![[Candidate 7 for emerging companies in China's IC Billboard] - DayDayNews](https://cdn-dd.lujuba.top/img/loading.gif)
Candidate companies in this issue: Shenzhen Deyi Microelectronics Co., Ltd. (hereinafter referred to as "Deyiwei")
Shenzhen Deyi Microelectronics Co., Ltd., established in 2017, has actually accumulated 13 years of technology accumulation and business development .
Deyi Microelectronics focuses on solid-state storage and was developed by Shenzhen Sige Semiconductor Co., Ltd. (founded in 2007). After more than ten years of development, Deyi Microelectronics has achieved a leading position in domestic storage control chips, a comprehensive product layout, and established universal storage (USB/SD), embedded storage (UFS/eMMC/SPI-NAND) to SSD ( SATA/PCIe) storage is a complete storage product line, and it is also the only storage control chip manufacturer in mainland China that has a stable shipment of full product lines.
has achieved great results.
has experienced the impact of the epidemic in 2020, but it still follows its established business rhythm and has achieved impressive results.
"Excluding the epidemic factor, the growth of Yiwei's business in 2020 is relatively fast, and the SSD product layout is stable and progressing. Among them, the proportion of consumer-grade SSD product revenue in the company's total revenue this year has increased significantly. The important thing is that industrial storage modules have also started layout this year, officially entering the first year of development.” Said Luo Ting, Director of Marketing at Deyiwei. The achievement of
is inseparable from the achievement of excellent products. Deyiwei has launched several products that have attracted much attention:
, the ultra-high-speed PCIe Gen3x4 SSD storage control chip YS9203, which is mainly for flagship consumer-level and light-enterprise-level applications, with continuous read and write speeds of up to 3500/3200 MB/s. 4K random read and write speeds can reach 800K/800K IOPS, leading the industry in super performance. With 8-channel transmission speed and high-standard capability that can support 64CE, in the current era of big data, it can well support and meet the increasing demand for data applications.
The second is the storage core LDPC IP and NVMe IP. Deyiwei’s LDPC IP provides industry-leading error correction performance. It has passed the mass production and shipment verification of consumer/enterprise SSD, USB and eMMC. It can be used for mobile, consumer and enterprise storage controller markets. Application, support various 2D/3D SLC/MLC/TLC/QLC NAND Flash. The NVMe IP core complies with the NVM Express 1.4 specification and is oriented to the enterprise and consumer SSD market, which can help customers realize powerful and reliable SSD solutions.
Third is the SGM9000C series of industrial solid-state hard drives, supporting the SATA3.2 protocol, equipped with the self-designed solid-state drive storage control chip YS9082HC, applying integrated leading error correction algorithms and flash memory management algorithms to improve the stability and reliability of the hard disk. The industrial-grade firmware design for extreme environments provides excellent data integrity and reliability for applications in harsh environments.
Previously, Deyi Microelectronics' full product line of storage control chips (PCIe/SATA/eMMC/UFS/NM/USB/SD) has fully supported YMTC's previous generations of NAND Flash particles. In August of this year, as a diamond ecological partner of Yangtze River Storage, Deyiwei officially signed the Xtacking trademark use agreement with the latter. Based on the continuous innovation of the industry, Deyi Microelectronics has launched SiliconGo brand storage solutions for the industry-level market and the Xinchuang market. Relying on years of technical accumulation and experience in storage control chips, Deyi Microelectronics will bring innovative storage solutions to industry customers and domestic complete machine manufacturers.
does not stop even a little bit in the patent invention. Deyi Microelectronics has obtained 162 authorized invention patents and possesses industry-leading independent nuclearThe core storage control IP, the company's IP can be authorized externally, and it can also provide customers with full-process design services. The storage control chip, firmware, and module design team rich in actual combat experience provides customers with professional and personal customized services.
has a clear plan.
Deyi Microelectronics provides industry customers with one-stop storage solutions including storage control chips, industrial storage modules, IP and design services.
Luo Ting analyzed in detail that IP and design services are relatively stable, accounting for 5% to 10% of the company's total turnover, and there will be no major changes in the future; storage control chips are the company's current key business and contribute most of the revenue ; The industry storage module business, although the current proportion is not high, but we will gradually increase the scale, it will be an important point of force in the future.
"The main growth direction of Deyiwei in the future will focus on enterprise-level SSD storage chips and industrial storage modules. Therefore, we will gradually increase the proportion of the two in the company's total revenue." Luo Ting mentioned. According to Deyiwei’s business division rules, car-level storage is also classified into the industry storage module sector. Luo Ting believes, “Compared with traditional fuel vehicles, the proportion of automotive electronics costs in new energy vehicles will further increase, which will also put a higher demand on storage. In the future, with the outbreak of new energy vehicles, a micro product The goal is to enter the new energy vehicle industry chain."
Currently, Deyiwei's consumer-grade products are mainly SATA SSD main control chips, and PCIe3 main control chips have been mass-produced, and enterprise-level PCIe3 products will be launched next year. But Yiwei has already made a long-term plan: consumer-level PCIe4 research and development has been basically completed, and at the same time, enterprise-level PCIe4 and PCIe5 products will also be developed simultaneously.
long-term goals
With 5G commercial and enterprise cloud access to double data, the cloud computing market will continue to grow rapidly, which will drive new opportunities for lower-level data centers. Data shows that the domestic cloud computing market has grown from 21.6 billion in 2013 to more than 133.4 billion in 2019. Correspondingly, the domestic data center market has grown from 10.22 billion yuan in 2010 to 158.62 billion yuan in 2019. With the explosion of cloud computing and data centers, the development of storage chips will also be driven.
"The scale of China's data center lags behind that of the United States, but it will definitely be several times that of the United States in the future. Therefore, Deyiwei will continue to introduce advanced products that are in line with the development of the times. Our market strategy is to continue to develop and upgrade existing products. To achieve greater profitability to maintain the team and support R&D; on the other hand, continue to increase investment in high-end products and invest in the future.” Luo Ting said.
He also added two important "step by step": the gradual upgrade of consumer-grade products, and the gradual transformation of consumer-grade products to industrial-grade and enterprise-grade products.
However, no matter how the times change and how technology evolves, only computing requirements and application scenarios will change, but the demand for data storage will not change. For this reason, it is different from the development idea of simply laying out products. The full-process, one-stop design service capability empowers the upstream and downstream of the storage industry chain, creates an open ecosystem, and upgrades from a product-based company to a platform-based company.
"Deyiwei hopes to become a platform company in the storage field, build a storage platform, and export its own core IP and products. For different application scenarios, customers can solve problems based on our platform, and accelerate customer business transformation and reduce Customer costs, improve efficiency.” Luo Ting said at last. (Proofreading/zero three)
