On November 22, the four-day 25th China (Humen) International Clothing Fair and Humen Fashion Week (hereinafter referred to as the "Service Fair") closed in Humen. As a microcosm of the development of the clothing industry, this year's clothing fair presents a new attitude of Humen clothing people's innovation and change.
"After years of accumulation, the market effect and industry influence of the Humen Clothing Fair has made a qualitative leap. It is a symbolic event showing the fashion charm of the Greater Bay Area." Sun Ruizhe, Chairman of the International Textile Manufacturers Federation and Chairman of the China Textile Industry Federation Said that this session of the China International Service Fair uses online and offline linkages between domestic and international, which is of great significance for enhancing fashion exchanges, promoting trade and commerce, releasing consumption potential, and stimulating supply upgrades.
Humen Fumin Fashion Show.
Humen is an important textile and garment town. During this exhibition, the Greater Bay Area International Fashion Valley, Yiliu Fashion Industrial Park and other projects have been unveiled. Humen Town has shown the world-class fashion industry cluster to the outside world, creating a new landmark of fashion in the Greater Bay Area. Ambitions of industrial upgrading.
online and offline joint exhibitions
"This year we can use live broadcast to show our new clothing products online, so that some merchants who have not been able to arrive at the scene can also see the southern style of Humen." On-site exhibitor Miss Lu received a reception. Exhibiting customers, while introducing their products on the live broadcast platform.
walked into the exhibition site, and many merchants introduced their products through the live broadcast platform. The "Internet celebrities" invited by the organizing committee of the China Service Fair also introduced exhibitors' products in the exhibition area and interacted with the audience watching the video.
"In the past 25 years, the Humen Clothing Fair has gained a new atmosphere in the continuous changes." The relevant person in charge of the Humen Clothing Technology Innovation Center told reporters that in the digital economy era, new channels and new marketing models have become an urgent need for high-quality development of enterprises. Online live show has become a major feature of the exhibition.
"Moshang Mulan·Shuyao" exhibition.
This service fair keeps pace with the times and realizes online and offline linkage exhibitions. It is the first time to open an online cloud exhibition live broadcast feast, empowered by live broadcast, VR, 5G and other technologies, and display exhibitors in multiple dimensions with graphics, text and video And product information, through the use of digital means to break through the limitations of time and space, so that buyers at home and abroad who cannot attend the exhibition can seamlessly connect with exhibitors, conduct cooperation negotiations and place orders, realize exhibitors’ cloud display and buyers’ cloud shopping exhibition, and strive to Promote more substantive trade and cooperation, leverage the ecological chain, connect the industrial chain, help exhibitors to expand the market, grasp new business opportunities under the new situation, and promote a strong recovery of commerce.
In addition, Humen Town has successfully held the Fumin Fashion Festival for five consecutive years. This year, it has also achieved breakthrough innovations. Yunshang’s live broadcast has been launched. Through the use of digital means, time and space constraints have been broken, so that buyers and exhibitors who cannot attend the exhibition at home and abroad can develop Seamlessly connect, realize exhibitors cloud display and purchasers cloud shopping exhibition, and help exhibitors expand the market. While
is increasing online promotion, the offline setting of the FCF also gives people a refreshing feeling. In this exhibition, the main venue set up a special brand fashion zone (including women's clothing, men's clothing, underwear), children's clothing zone, 2020 Humen Fashion Innovation Experience Exhibition series activities, clothing and apparel printing boutique exhibition, etc., to showcase the "Humen characteristics" to the industry. The apparel supply chain provides a convenient one-stop shopping experience for brands and channel vendors from all over the country.
Among them, as one of the series of activities of the Humen Fashion Innovation Experience Exhibition in 2020, the "Smart Fashion Apparel Exhibition" displayed 30 selected items for "cultivating and promoting the top ten types of textile innovation products in 2020" commissioned by the Ministry of Industry and Information Technology. The products bring together the latest technological innovation products of many well-known domestic brands. For example, the "solar power generation backpack" of Jiangsu Kailing can convert solar energy into electric energy and store it in the built-in power supply of the backpack, effectively solving the electricity problem of electronic equipment during field trips and business trips.
Promote the construction of a world-class fashion industry cluster pilot zone
"In recent years, Humen clothing and apparel industry has accelerated innovation and upgrading, achieving annual industrial output value of 45 billion yuan and annual sales of clothing market exceeding 90 billion yuan." Humen Town Committee Deputy Secretary, Town Long Wang Yaoming said that the clothing and apparel industry is Humen's advantageous industry and pillar industry. Since the beginning of this year, affected by the new crown epidemic, the development of the apparel and apparel industry has faced unprecedented challenges, while also gestating new opportunities.
Faced with the new development situation, Humen will make every effort to promote the construction of a world-class fashion industry cluster pioneer area through optimized configuration, platform construction and space expansion.
International Fashion Valley project planning in the Greater Bay Area.
In November 2019, Humen and China National Textile and Apparel Council began to work together to build a "world-class textile and apparel industry cluster pioneer zone." After a year of hard work, the construction of this pilot zone has made substantial progress. The opening ceremony of the four major platforms was held on the opening day of the current service fair. The four major public service platform projects under the China National Textile and Apparel Council will officially settle in Humen University. International Fashion Valley in the Bay Area, including: China National Garment Association Greater Bay Area Science and Technology Training Base, China Textile Information Center Greater Bay Area Fashion Industry Sustainable Development Research Center, China Textile Engineering Society Apparel and Apparel Industry Research Institute, China Fashion Designers University Bay Area Innovation and Entrepreneurship Base.
At present, the international top fashion industry R&D cluster built by the state-owned Poly Group-Humen High-speed Railway Station TOD comprehensive development project has started; Humen's high-end industrial park-"Yiliu Fashion Industrial Park" is also about to start reconstruction and construction... Humen The core competitiveness of apparel development-the optimal allocation of resources, the optimal integration of industrial chains, and the expansion of new spaces for industrial upgrading are gradually emerging, laying a more solid foundation for the construction of a world-class fashion industry cluster pioneer zone in Humen. Among them, it is worth mentioning that Guangdong Fashion Industry Development Co., Ltd. and Dongguan Yichun Group Co., Ltd. will jointly develop the International Fashion Valley in the Greater Bay Area and will start construction.
It is understood that the Greater Bay Area International Fashion Valley is committed to creating an international fashion industry cluster that integrates design, R&D, high-end manufacturing, new product launches, new product display, product transactions, brand cultivation, industrial culture presentation, talent cultivation, and financial services. . The project is planned in Baisha and Zhenkou, with a planned total investment of 2 billion yuan and a land area of about 220 acres. It will build five major industrial centers such as the International Fashion Brand Center and create an "octave space" such as a well-known headquarters space.
During the current service fair, Wan Zhuopei, the deputy mayor of Dongguan, sent a message to Humen to make good use of the Greater Bay Area International Fashion Valley project.
He said that Humen should rely on rich resources in the apparel and apparel industry, a strong customer base and strong real economy support, and the Greater Bay Area International Fashion Valley as the starting point to accelerate the transformation and upgrading of the apparel and apparel industry in Humen and accelerate its realization The technology, quality, brand and value chain of the apparel industry are constantly improving.
integrates into the "dual cycle" to help economic development
Under the background full of technology and modern fashion sense, "Mulan on Moshang·Shuyao" is like an ancient movie, like a mirage born out of the sky, which amazed the audience's attention.
On the evening of November 21st, with the help of the clothing fair, we will cultivate more than 20 sticky kapok in the field of national style and Chinese clothing. The new brand "Moshang Mulan" will be launched. The brand is composed of Dongguan Zifeiyu Clothing Co., Ltd. and Shenzhen Kapok Road. A Chinese clothing brand jointly created by Clothing Co., Ltd. and Zhejiang Brandon Cultural Tourism Development Co., Ltd. The
conference is their first show in Humen Fashion Week, and its fashion release comparable to an antique movie also won attention in this fashion week. The founder of
brand Xu Aidong said that in the face of the ever-changing situation, they will carry out in-depth cooperation with peers and other industries. The industry is cooperating with Nancy Silk & Linen Weaving Co., Ltd., which has 62 years of silk production and processing history and 23 years of focus on silk and linen research and development, to introduce more high-end fabrics and craftsmanship to make products more diverse and valuable. Yiye is a cooperation with Zhejiang Brandon Cultural Tourism Development Co., Ltd., which perfectly integrates Hanfu and cultural tourism to form a new model of online and offline complementarity of first experience and then consumption.
Under the new situation, companies are also actively seeking changes. From the exhibitors of this year, it can be seen that the Kapok Road is the epitome of Humen companies’ initiative to change in the face of the new economic situation. Actively integrating into the “domestic and international double cycle” has also become the pursuit of the fashion industry. An important foothold for new development.
At present, the 25-year service fair has become a window for Humen to build a "double cycle" pattern, injecting new impetus into the economic and social development of Humen.
Pakistani industry giant Masood Textile Co., Ltd. Product R&D Center (Pacefik Textile Design Dongguan Co., Ltd.), Xianxin Garment Co., Ltd., founded by the French, used to do foreign trade. Chinese market.
In order to expand the brand's influence, this year’s 9 fashion shows performed the latest fashion masterpieces of Humen’s powerful brands Yichun, Enriching the People, Oudian, Yiao, Ai Jiaxi, etc. and the industry’s top designers, especially the "Global Fashion • Holding Humen in Hand" 2020 The international fashion ring show detonated the fashion boiling point of Fashion Week. Famous designer brands from Paris, France, New York, London and China exhibited to show the world the local Humen clothing brand.
The head of the Humen Service Fair Organizing Committee told reporters that in order to actively respond to the impact of the epidemic on production and consumption, and support and help companies to tide over the difficulties, the current service fair has made great efforts to organize the exhibition through online and offline linkages. , To attract professional merchants to exhibitors as much as possible; on the public open day two days after the exhibition, the three functions of factory direct sales, export-to-domestic sales and inventory trading were strengthened, and affordable "consumer meals" were prepared. The night market until 9 pm to activate the night economy, better release the residents' consumption potential, and realize consumption recovery growth.
In addition, during the service fair, the "2020 Humen New Year’s End and New Year’s 100-day Consumption Promotion Special Theme Activity Launching Ceremony and Tesco Humen Shopping and Food Festival" was also held simultaneously. One-stop "eating, drinking and shopping" immersive consumption scene.
[Reporter] He Mingqiang
[Author] He Mingqiang
[Source] Southern Press Media Group Southern + Client
