Yesterday, Yu Zhiqing, the head of the Shanghai Film and Television Production Service Agency, came across the Taizhou delegation who came to inspect at the exhibition area of the 3rd Yangtze River Delta International Cultural Industry Expo. He said, “Taizhou is willing to include the film and television shooting location map of the Yangtze River Delta, and is digging and sorting out, dividing the location of the area into categories, and summarizing the intangible heritage series, the red series, the natural environment series, etc.".
"Inspired by Shanghai, there are no less than 15 film and television production service agencies across the country." At the exhibition area of the Yangtze River Delta Cultural Expo, the agency posted two maps of Shanghai and Yangtze River Delta sceneries and recommended them to film and television companies in the Yangtze River Delta. "Shooting locations should become check-in locations. This year, more than 200 location locations will shoot short videos and put on Douyin, so that more young people can see them."
is hosting the 3rd Yangtze River Delta International Cultural Industry Expo in Shanghai, like film and television production services. The cultural aspect of the institution has attracted the attention of many people.
Time-honored brand and new opportunities
"Our products are not for sale." At the booth of Nantong Cao Yuxing Dyeing Workshop, Jiang Rong said this sentence many times. At the exhibition site, a blue dyed scroll named "Prosperity and Peace" was hung on the wall, and a blue-printed work named "Happy Eyebrow" made a lampshade, showing how traditional crafts can be integrated into modern life.
Cao Yuxing does not open stores, does not provide retail channels, and only accepts product customization. This is one of the reasons why Jiang Rong refuses to sell products to the audience at the exhibition. "This kind of product is relatively niche." Jiang Rong said that blue dyeing is a hand-dying technique of plants, and it is impossible to make fast-moving consumer goods. Each pattern is produced in one batch, about 20 or 30 pieces. However, he is looking forward to finding a bigger market for this ICIF, "for example, working with museums to develop cultural and creative products."
Xuancheng, Anhui is famous for its rice paper, and Xuanbi is also famous in ancient and modern times. Zhang Wennian is the national-level intangible cultural heritage inheritor of Xuanbi. He participates in more than 20 exhibitions every year. The purpose is to expand the market and find partners. "On the one hand, he hopes to attract the sales channels of the four treasures of the study. On the other hand, he is also trying to interact with other cultures. Combining elements to produce a variety of cultural and creative products." He said that the Yangtze River Delta market has a profound cultural heritage. In the past two days, many visitors have chosen to bring a propaganda pen back. The daily sales are nearly 8,000 yuan. . There are many new faces in the field of online literature at this ICIF, such as Crazy Reading Novels under TouchPal and Mi Reading under Qutoutiao. This kind of web-text products, which focus on free reading, has recently sprung up, showing the achievements of the new cultural economy in the Internet era. "From Shanghai to the world, the Yangtze River Delta Cultural Fair is a bridge between us and the world." The staff at the TouchPal booth introduced that the Cultural Fair has brought many inspirations to enterprises. "For example, the cooperation between Himalaya FM and Jiangsu Province in audio Bring reference to our listening business. With the help of the ICIF, we can get in touch with good IP, cultural vendors, and service organizations to jointly build a culture and exhibition ecosystem and let the world see Chinese online texts.”
Shanghai Film Group also brought Rich cultural and creative display content. Shanghai Film has a wealth of IP resources, including 820 movies, more than 800 TV series, and more than 500 cartoons. It is the most precious asset of Shanghai Film and the Chinese film industry. At the ICIF, the audience can see the IP derivative products of the Shanghai Film Museum, the "Shangying IP" theme afternoon tea content of the Crowne Plaza Shanghai Silverstar, and some IP-based cultural and creative video content.
In recent years, Shanghai Fine Arts Film Studio has achieved results in games, clothing, stationery, food, beauty, and offline beauty. In 2019, the sales scale of derivative products authorized by Shanghai Film Studio reached 1 billion yuan. The reporter learned from Shanghai Film Group that during the "14th Five-Year Plan" period, Shanghai Film Creative will rely on the resource advantages of the entire IP industry chain of Shanghai Film Group to lock key IPs for diversified development and high value-added commercial operations. Through the implementation of "Cinema+, IP+, Sound+, Property+, Exhibition+, Hotel+, Park+" and other industrial innovation project matrixes, the empowerment of traditional industries is completed and the IP of "movie + derivatives + entertainment real estate" is created Ecosphere.
At the keynote forum of the ICIF held yesterday, the "Blue Book of Cultural Industry Development in the Yangtze River Delta" was officially released. The Yangtze River Delta Cultural Industry Investment Alliance, jointly initiated by three provinces and one city, was formally established on the same day and will create a platform for exchanges, cooperation and development of the Yangtze River Delta's cultural industries.
The Yangtze River Delta Digital Publishing Collaborative Innovation Platform was launched and the Innovation Development Alliance was signed on the same day. Anhui Publishing Group, Shanghai Century Publishing Group, Phoenix Publishing Media Group, Zhejiang Publishing United Group jointly planned a joint plan in Zhangjiang, ShanghaiThe construction of the "Yangtze River Delta Digital Publishing Collaborative Innovation Platform" in Science City will mainly carry out four major industrial activities: research and development, transaction interaction, investment incubation, and training and development. The project is planned to be established in December this year and the platform will be fully completed by December 2022, beginning in 2023 Officially put into operation.
