Foreword
Today, Internet medical care represents the latest development trend of the current medical industry. It effectively solves the contradiction between the imbalance of medical resources in our country and the increasing demand for health and medical care. It is actively promoted and supported by the Ministry of Health. Medical development model. As of May 2019, there have been 158 Internet hospitals, the "Internet + medical health" model has basically been established, and the Internet medical industry has a good development trend.
In 2019, my country’s “Internet + medical” market will be 27.17 billion yuan, with an average annual compound growth rate of 42%; in 2020, more than half of Internet medical users in my country will be satisfied with the product’s attitude and will have a strong desire to buy Internet medical products in the future . At present, the main reason why Chinese users choose Internet medical products is mainly due to the continuous improvement of users' health awareness.
The market scale of China's "Internet + medical" industry has exceeded 27 billion yuan
From 2012 to 2019, the overall scale of my country's "Internet + medical" market has shown an increasing trend year by year, with an average annual compound growth rate of 42%. In 2019, the scale of my country's Internet + medical market was 27.17 billion yuan, a year-on-year increase of 47.5%, and the industry has a bright future.
In 2020, more than half of my country's "Internet + medical" product users are relatively satisfied with the product
According to statistics, in 2020, more than half of China's "Internet + medical" product users are relatively satisfied with the product, and 58% of the users are relatively satisfied. , Very satisfied users accounted for 22%, and the two together accounted for 80% of the total users.
In 2020, Chinese consumers are generally more willing to buy "Internet + medical" products in the future.
According to data, in 2020, Chinese users will generally have a higher willingness to buy "Internet + medical" products in the future. Among them, 36% of users indicated that they would definitely buy in the future, and 48% of users indicated that they might buy in the future. From the perspective of future purchase intentions, 84% of users have a higher willingness to purchase in the future. The innovation of
medical treatment model has brought new opportunities to the medical industry, and technological innovation is the internal driving force to promote the progress of the entire medical industry. Especially in recent years, with the advent of digital transformation, the coverage of medical informatization has become more extensive. Big data and artificial intelligence have penetrated into various fields, making precision medicine possible, and it has also penetrated into health management and other scenarios.
The main reason for Chinese users to choose Internet medical products in 2020
Through data, we can see that the main reason why Chinese users choose "Internet + medical" products in 2020 is to guide the improvement of living habits (54%); through daily prevention and treatment Popularization of medical knowledge can reduce the risk of diseases (52%); in addition, you can understand the health status of yourself or your family members in time (50%); and some users can adapt to information in order to try advanced new technology products (46%) A fresh product under the changing times.
Conclusion
Through the analysis of the above data, we can find that with the in-depth development of the Internet era and the strong support of national policies, the development prospects of the Internet medical industry have become clearer and clearer, and users’ satisfaction with Internet medical products will gradually increase. The large proportion of users who purchased means that Internet medical products still have a huge potential market waiting to be tapped. It can be seen that Internet medical care conforms to the needs of the market and the development of the times, provides users with convenient medical conditions and high-quality medical services, and has unlimited possibilities in the future development process.
