From November 16th to 20th, the 16th China (Shenzhen) International Cultural Industry Expo (hereinafter referred to as the "Yunshan Fair") will be held on the "cloud" for the first time, open 24 hours a day.
This year, the "Cloud Above Expo" will open 12 major exhibition halls in the below-the-line Expo. On the basis of the permanent exhibition halls over the years, has added a film industry science and technology museum and an Internet museum to showcase the integration of film technology and the Internet and cultural industries New formats of development. Z6z 38 leading enterprises that have been awarded the "Top 30 National Cultural Enterprises" in the past three years also made their debut at .
Last year, the sci-fi blockbuster "Wandering Earth" themed exhibition was presented at the 15th ICIF. Space suits, design manuscripts, and military finger bones attracted many sci-fi fans to check in.
This year, "Wandering Earth" and "On the Clouds" will participate in the ICIF, together with "Captain of China", "Youth of Youth", "I'm Not the God of Medicine" and other films that have performed well in the Chinese market in recent years.
enters the Yunshang VR exhibition hall in Hall 5. The giant noir film projector brings the audience into a movie theater, which is divided into four exhibition areas: film shooting technology exhibition, film projection technology exhibition, Chinese film achievements exhibition area, and science fiction films Expo area .
This exhibition hall focuses on displaying the latest achievements of the integration and development of my country's film industry and modern technology, focusing on presenting the latest technology in film production and the best quality films of my country in the new era.
China Film Co., Ltd., China Film Distribution Co., Ltd., Wanda Film Co., Ltd., Bona Film Group, Guangguang Media, Hengdian Film and Television Co., Ltd. and other leading companies in the film industry will bring their latest works and technological achievements to the museum.
According to the public information of the exhibition hall, after more than ten years of rapid growth, Chinese films have entered a stable growth period in terms of market size and growth. China has not only become the world's second largest film market , but also new breakthroughs in film creation and excellent masterpieces continue to emerge.
film technology, created in China. According to public information in the exhibition area, my country is moving from a big movie country to a strong movie country, and "film research" is a crucial part of .
The "Independent Innovation" section of this exhibition area focuses on the national film technology achievements with independent intellectual property rights and remarkable achievements in domestic and foreign markets, such as: China Giant Screen, CINITY, Zhongying Guangfeng Laser Technology, Smart Cinema Management System , Metal screen to optimize the technology of laser projection, Chinese film illusion, Chinese film mentality, immersive audio, etc.
Palaces and streets in costume plays, thrilling scenes of fighting with monsters, magnificent special effects of science fiction movies... In the all-digital virtual motion capture studio in the China Film Illusion Zone, the audience can intuitively see the film and television level Virtual and real interactive shooting scenes. The behind-the-scenes production project of
has also been revealed. A green screen can be called "omnipotent". The actors only need to perform in front of the green screen, and the scenes can be generated by computer design.
culture sets up the stage and technology helps . Science and technology help culture and art become the hot spot of this ICIF.
is one of the newly established venues. The Internet Pavilion in Hall 7 takes the concept of strengthening Internet thinking and integrated development to promote the deep integration of culture and technology, and gathers well-known Internet companies at home and abroad. includes Tencent, Baidu, NetEase, Kuaishou, Youku, IQiyi, Migu Digital Media, etc. . The exhibits in
are subdivided into six categories: new media, information services, e-commerce, film and television audio, instant messaging, community, and online education.
For example, iQiyi brought popular programs such as the self-made rap music reality show "China New Rap 2020" and original music variety show "Summer of the Band"; Tencent's "Cloud on the Coast" exhibition area showcased its QQ Music and Tencent Microvision, Tencent e-sports, national K song and other digital cultural applications; NetEase brought its reading APP "NetEase Snail Reading", which provides social welfare services for one hour of free reading a day.
This exhibition hall showcases the new achievements and new developments of the integration and development of the Internet and culture, media, technology, digital creativity, and e-commerce.Technology, new applications, build a platform for domestic and foreign Internet projects, technologies, talents and capital cooperation, and promote global Internet cooperation and innovation.
Which Chinese cultural enterprise is strong? Come to this exhibition area to have a look!
At this ICIF, 38 leading enterprises that have been awarded the "Top 30 National Cultural Enterprises" in the past three years have joined the exhibition in the "Top 30 National Cultural Enterprises and Key Central Enterprises Exhibition Area" in the Cultural Industry Complex of Hall 1.
The key national cultural enterprises displayed in this section come from industries such as cultural tourism, radio, film and television, publishing and distribution, animation and games. Overseas Chinese Town Group, Huaqiang Fangte Group, Poly Culture Group, Huayi Brothers, China Film, Mango Super Media, Huace Film and Television are among them.
Take OCT Group as an example. As an “old friend” of the ICIF, OCT Group has brought exhibits on cultural characteristics towns, cultural comprehensive business trips, cultural festivals, cultural poverty alleviation and other themed exhibits this year to showcase its “cultural +” model to accelerate cultural The results and effects of tourism integration and innovative cultural tourism products.
[Complete] Liu Yueya
[Picture] Cut from the official website of the ICIF
[Author]
[Source] Southern Press Media Group Southern + Client
