JD Zhilianyun launches 11.11 to help the real economy "speed up"

2020/11/1816:08:39 technology 2958

Chinanews.com, November 18 "Yunshang Market, our Dongying's ‘signature’ has been played!" This is Yang Yulong’s biggest gain on JD 11.11 this time. From operating an online store to operating "Chinese Specialties•Dongying Franchise Store", Yang Yulong successfully sold high-quality products "trapped" in Dongying such as Longju Meatballs, Shikou Roasted Chicken, and Old Coarse Sheets to all parts of the country.

From the mouth of the Yellow River where the rivers and seas meet, to the beautiful and fertile hinterland of central Yunnan, with the help of the unique IP of Yunshang Market, products from more than 50 urban industrial belts across the country "go out", helping the real economy "speed up" .

All-round support to ignite the business "Vitality on the Cloud"

In recent years, JD Zhilian Cloud has established "hyperlinks" with many urban ecological partners, based on local advantages and providing "customized" all-round support for industrial development.

JD Zhilianyun launches 11.11 to help the real economy

Jingdong (Xianyou) Digital Economy Industrial Park formulated the annual marketing strategy of "Xianyou Craftsmanship New Pattern"

In Xianyou, Fujian, the arts and crafts industry represented by mahogany furniture has been well-known throughout the country. However, in recent years, it has been subject to market and other factors , The sales of Xianzuo merchants were once in trouble. "Entering the industrial park will give the company a new lease of life." Huang Wei, the head of operations of Xungu Trading, said that entering the JD (Xianyou) Digital Economy Industrial Park has not only received technical and policy support, but also passed the JD promotion and industry festival. , Sharing Live Challenge and other activities, achieved the dual promotion of sales and youth. Nowadays, Xianyou mahogany furniture has attracted more and more fans of "post-90s" and "post-00s".

If JD Cloud has brought a turning point to the traditional mahogany furniture industry, its practice in Yuxi, Yunnan, has bloomed the "cloud vitality" of the local flower industry.

JD Zhilianyun launches 11.11 to help the real economy

Yunshang Market 11.11 Yuxi Flower Industrial Belt

relies on Jingdong’s strong "origin warehouse direct delivery + trunk line transportation + sales warehouse processing + terminal distribution" supply chain capacity, Yunnan Yuxi flowers, within 24 hours of the user's order, It can be delivered to most consumers across the country. During the 11.11 period of JD.com, Yuxi Flowers not only offers free shipping as low as 9.9 yuan, but also launched a variety of creative gameplays such as "customized themed bouquets", "national style packaging series", and "Summer Palace IP", allowing more consumers to know Yuxi flowers, Also launched the "Yuxi Flower Quality Direct Sourcing Industry Business Card".

Special researcher Zuo Xiaolei of the Counselor's Office of the State Council said that the 11.11 promotion has become an effective sample for promoting consumption, accelerating the cycle of the national economy and accelerating the construction of a new development pattern. Among the many service platforms, JD.com has adhered to the "JD model" of self-built supply chain from the very beginning, which has given consumers more product credit protection. While favored by consumers, it has also become an e-commerce platform supply chain integrity. Leader of development.

"Yunshang Market" drives sales growth by leaps and bounds.

Xi'an Puzhongtaihe Industrial Development Co., Ltd. is a typical representative of achieving a rapid jump with the help of JD Zhilianyun's technological output in industrial digitalization. As a large wholesale enterprise specializing in grain, oil and non-staple food, the company has established a service platform for the rice, flour, grain and oil supply chain in Shaanxi Province since entering the JD Aerospace Digital Economy Demonstration Park in 2018, and launched the "Midou.com", with sales of 6000 in 2019 It is expected to exceed 100 million yuan in 2020.

is also used for non-staple food. Enterprises such as Sichuan Dongpo’s specialty products Qianhe Soy Sauce, Baimi Ehime Jelly Orange, Meizhou Dongpo Sauce, Laotanzi Kimchi, etc., have also welcomed themselves in the "Yunshang Market" of Jingdong Zhilianyun The highlight moment. The person in charge of JD Cloud (Dongpo) Digital Economy Industrial Park showed a set of data: Qianhe rose from single product sales and store ranking to second in the seasoning dry goods competition list; fresh fruits competition list seasonal fruits Baimi love Yuan Jelly Orange ranked first; the fast-food Wangjiadu ranked fourth... During 11.11, JD.com sent out nearly 10 million packages with the print "Taste in Dongpo, Fragrant World".

“The quota of Yunshang Bazaar has become a'sweet pastry' for enterprises in the park.” The person in charge of JD Cloud (Dongpo) Digital Economy Industrial Park said that Yunshang Bazaar has greatly promoted the sales of local specialties. This is the reason why more than 50 companies in the park rush to register.

takes the unique consumer IP of Yunshang Market as a breakthrough point. JD Zhilian Cloud has driven many traditional industries to achieve online sales and ushered in a turning point in development.

The industry belt revitalizes the real economy

Since the beginning of the year, the new crown pneumonia epidemic has swept throughIn the past, the national economy has been greatly affected, and products in many regions are facing the problem of slow sales. At this time, the importance of being a "supply chain-based technology and service company" is highlighted, and the JD 618 and JD 11.11 shopping festivals are even more expected to "recover blood" for consumption.

JD Zhilianyun launches 11.11 to help the real economy

Yunshang Fair 11.11•Cities love to buy

"Yunshang Fair, at least driving sales increase by 30%." Li Fan, the person in charge of Chaozhou Jiarongfa Ceramics, is very satisfied with the results of this Yunshang Fair. This is his first online "electric shock" and his first participation in the Yunshang Fair, let him fully feel the charm of e-commerce.

Starting from empowering companies to cultivating industry leaders; from focusing on technology output to building industry benchmarks, relying on strong supply chains and technical capabilities, JD Zhilian Cloud "brings fire" through the Yunshang bazaar, including mahogany, home textiles, flowers, and tea , Snacks, paper products and other industrial belts, fully tap the domestic market consumer demand, and create a perfect path for the deep integration of the real economy and the digital economy.

Yunshang Fair 11.11 this year, sales increased by 59% over the same period last year, "Yunshang Fair" is setting new records time and time again. JD Zhilian Cloud takes the "Yunshang Market" as its breakthrough point to drive the industry and merchants to "recover blood" and stimulate the consumption potential of the whole people. Behind the ever-increasing turnover is not only the carnival of hundreds of millions of consumers, but also JD.com's use of intelligent supply chains to promote the digital upgrade of the real economy and create a comprehensive commentary on the new sample of internal circulation and double circulation.

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