Although service-oriented consumption such as tourism , catering and transportation will be greatly affected by in 2020, is the traditional "online economy" of represented by online games, home services and online shopping. Z2z , And online education, a new type of "family economy" represented by commuting, short video and live broadcasting is developing rapidly.
01
health products
products that reduce diseases and meet nutritional needs will be more popular.
Medical supplies with disinfection and immune functions (masks, disinfectants, hand sanitizers, etc.), foods (leisure snacks, frozen foods, etc.) and health foods (dairy products, health products, etc.) products that can improve human immunity will be consumed The long-term concern of the author.
02
sports
sales of various indoor sports equipment have increased.
During the epidemic, fitness equipment that is not restricted by venues has become a popular choice. According to consumer big data, the turnover of online shopping platforms during the Spring Festival increased by 109% year-on-year, the turnover of skipping rope increased by 56% year-on-year, and the turnover of rowing machines increased by 134% year-on-year. The turnover of yoga mats increased nearly 6 times year-on-year.
03
Contactless takeout
Recently, "contactless" has become a hot word. In order to reduce the concentration of personnel and the risk of infectious diseases, functional departments in many places have optimized and upgraded information systems, replaced roads with the Internet, and provided more convenient non-contact tax processing, non-contact payment, and non-contact payment. Contact litigation. And non-contact handling of foreign exchange, non-contact labor capacity assessment, etc. Some companies are also actively introducing contactless distribution and contactless hotel accommodation. This "contactless" service has many implications.
For example, Meituan Takeaway, Dingdong Food, Hema Fresh, etc. actively promoted non-contact delivery services during the epidemic. It has been launched in hundreds of cities and quickly promoted nationwide. In addition, fast food giants such as McDonald's, Yum, Starbucks are strengthening "contactless" delivery services to ensure the safety of employees and customers.
Takeaway foodies
AUTUMN
04
Online entertainment
TV, long videos, short videos, and mobile games are leading the way. The
family isolation environment has increased the public's demand for online entertainment consumption. Long video platform has become one of the main forms of online entertainment, so it has benefited a lot. The number of users, user activity and duration of major long video applications have increased significantly. Z11z
isolation is the norm
05
online education
accelerates penetration and sinks to the third and fourth lines.
online education has two outstanding advantages: 1. Break through the limitations of time and space, and improve learning efficiency; 2. The uneven distribution of educational resources across regions and other areas can share educational resources and lower the learning threshold. It is well integrated with offline education. Affected by the epidemic, many provinces and cities have postponed the start of school and promoted teachers and students to actively carry out online education. It has greatly improved the recognition and acceptance of online education by students and parents, and has greatly increased the penetration rate and conversion rate in a short time.
06
online medical
ushered in a true golden age of development.
The demand of people isolated at home has not decreased, especially chronic diseases, common diseases and frequent diseases. People are afraid of being infected and dare not go out. Online medical platforms have become the first choice of many people. The spread of the epidemic has ushered in great development in the online medical industry. Remote diagnosis and treatment and Internet diagnosis and treatment have been valued by consumers in a true sense. The current 3% penetration rate has huge room for improvement.
The online medical industry is fueled by the epidemic, and the online medical industry quickly entered an outbreak period. The competition of brand power is the magic weapon for enterprises to win. The Internet industry is usually fineAn important role in sub-fields. How grasps the time window is usually the key to user identification.
Never waste the double-edged sword of crisis! In every crisis, a group of companies will fall and a group of companies will rise. This is the law of changes in the times and development trends. The opportunity was seized by myself.
source: http://www.losking.com/nshow.php?id=1286
