168 hours of training, 1114 live broadcasts, and nearly 13,000 players competing in multiple rounds...Finally, nearly 200 people successfully stepped onto the stage of the Shanghai Fengxian Division Finals of the People's Choice Live Broadcasting Contest. Last night, in the three venues of Wufang Village, Fengxian District, Shanghai, Oriental Meigu Live Optimal Center and Meigu Meigoo Plaza, the contestants went through layers of "tests" and the winners finally came to the fore.
The live broadcast economy is currently the hottest trend. Especially after the outbreak, people's production and lifestyles have undergone profound changes. Live streaming has become a new field of product marketing, a new mode of consumption upgrade, and a new channel for increasing employment. According to data from the Ministry of Commerce, in the first half of 2020, there will be more than 10 million live broadcasts of e-commerce nationwide, with more than 400,000 active anchors, more than 50 billion viewers, and more than 20 million products on the shelves.
This live broadcast competition is jointly organized by Fengxian District and People's Daily Online. It is not only a specific measure to implement the work requirements of the central government's "six stability and six guarantees", but also an active exploration of the development of traffic economy. Through the competition, players can improve their marketing skills in live broadcasts, broaden employment channels in practice, and make positive contributions to further promote Fengxian city brand, expand the influence of Oriental Beauty Valley, and help industrial development.
"Participating in the competition is to better learn and exchange experience, and use live broadcast to introduce Jinshan's local high-quality agricultural products to more consumers." As the No. 001 contestant, Li Chunyan from Langxia Town, Jinshan District, Shanghai participated The original intention of the live broadcast contest.
Two years ago, Li Chunyan, who worked in a state-owned enterprise, quit his job and returned to his hometown to start a business. Now he runs a 50 acres of fruit and vegetable professional planting cooperatives that can generate more than 300,000 yuan in income a year. The rise of the
digital economy makes live broadcasts no longer the exclusive domain of celebrities. Nowadays in the vast countryside, a group of "new farmers" seize the opportunity to use mobile phones as new farm tools and live broadcast as new farm work. They use the field as the setting and the green ecology as their selling point. They sell agricultural products and sell mountain products. They are popular among netizens. Praise.
In this competition, various Fengxian specialties such as cosmetics, agricultural and sideline products, silk fabrics, etc. are being promoted to consumers across the country through live broadcast of contestants.
In the awards ceremony of the competition, the organizing committee selected 1 "Best Anchor Award", 10 "Gold Medal Recommended Officers", 10 "Gold Medal Cargo Officers", and "Pioneers" based on multiple dimensions such as background data and player performance. "Anchor Award" 10, "Most Elegant Award" 20, "People's Choice Special Recommendation Officer" 4 "Preferred Product Award" 10.
90 girl Wang Shaoyuan won the "Best Anchor Award" in the competition. "This competition has a rich set of links, which not only allowed me to accumulate live broadcast experience, but also further expanded my fan base." Wang Shaoyuan said.
