This year’s Tmall Double 11 has been regarded by many factories as a "war for blood return" after the epidemic. According to the latest data released by Tmall, many Sichuan companies have regained their blood in this shopping spree. ".
On November 12, Tmall’s "Double Eleven Industrial Belt "Recovery" Report" showed that the overall turnover of the industrial belt Tmall during Double 11 increased by 13.7 times year-on-year. Among them, the “top” industry belt’s turnover increased year-on-year. The growth rate is higher than the broader market. Among them, four industrial belts in Sichuan, Chengdu furniture, Chengdu food, Sichuan-Chongqing paper products, and Sichuan fresh food production areas, sold more than 100 million yuan during Tmall Double 11. The growth rate is ranked first in the country.
Tmall data shows that the collective “explosion” of the industrial belt, the “head” industrial belts in the Pearl River Delta and the Yangtze River Delta have significant demonstration effects. These highly digitalized industrial belts show stronger resilience and explosive power, leading China's economic capillaries have fully recovered. Alibaba has provided a "new engine" for a new round of growth in the industrial belt factory through its digital capabilities accumulated for more than 20 years.
Highly digitalized industrial belts took the lead in "fire"
report shows that during Tmall Double 11, Guangdong home improvement lighting industry belt, Zhejiang Hangzhou clothing industry belt, Jiangsu Suzhou beauty industry belt, Fujian Quanzhou men's industry belt, and Jiangxi Ten industrial belts in 5 provinces, including Ganzhou Furniture Industry Belt, had a turnover of more than 1 billion yuan. Among them, Guangdong accounted for 4 and Zhejiang accounted for 3.
Judging from the number of "over 100 million" industrial belts during Double 11 on Tmall, the four provinces of Guangdong, Zhejiang, Fujian and Jiangsu accounted for half of the country. At the end of April, according to media analysis, among the four "big provinces with industrial belts", the digitalization of industrial belts and the activity of merchants led the country. On the eve of Double 11 on Tmall, AutoNavi released a national industrial belt transportation heat map, showing that the national industrial belt has changed from a “cold out” after the epidemic to a “busy” with digital production areas such as Guangdong, Zhejiang, Fujian, Jiangsu and Hebei It is even more "red and purple."
"The explosive power of Tmall Double 11 is stronger than expected." Lan Fei, the co-founder of the new and cutting-edge cosmetics brand "Xi Muyuan" in Guangzhou, personally felt that the market had changed from "cold" to "hot". He introduced that the epidemic has severely hampered the sales of newly established companies, and their lives are hanging by a thread. With the help of Tmall Xiaoer, FireWire entered Tmall. In the first wave of sales on Tmall Double 11, the order volume exceeded expectations by 30%; after the factory rushed to fully replenish the goods, the second wave of orders further "exploded." The
report shows that the industrial belts of Guangdong, Zhejiang, Fujian, and Jiangsu have a higher degree of digitization, showing stronger resilience and explosive power, and are the first to start the "war for blood return" after the epidemic. In particular, among the 30 “head” industrial belts that were short-selling by Juhuasuan, the growth rate was higher than that of the market, reaching 17.6 times.
The industrial belt has achieved digital breakthroughs in all walks of life.
is also at the center of the industrial belt's “outbreak” center. "Paper products, in this Double 11, only two papers sold 42 million packs, weighing more than 2,700 tons. Chen Jing, deputy general manager of the plant protection brand group, said that not only the inventory squeezed during the epidemic was emptied, but the factory stocks for more than 70 days and nights were also sold hot. Tmall double 11 sales accounted for more than 2 months. Sales. The “explosive force” of the Sichuan-Chongqing Paper Product Industrial Belt where the “Plant Protection” is located is overall strong. The report shows that among the top 10 industrial belts with year-on-year growth in transaction volume, 9 provinces came from Sichuan Fresh Food Industrial Belt, Hebei Qinghe Cashmere Industrial Belt, Sichuan-Chongqing Industrial Belt, and Guangxi Food Industrial Belt. It shows that since the beginning of this year, in addition to the eastern coastal areas, the digital transformation of industrial belts in other regions of the country has also begun to accelerate after the epidemic. In particular, Ali’s "Chunlei Plan" restarted in the past six months, from foreign trade to agriculture, from factories to businesses, to help small and medium-sized enterprises to achieve digital breakthroughs.
The confidence of the industry belt merchants comes not only from the increase in sales volume.
"Within two years, plant care will go from No. 5 to No. 1 in the Tmall paper category." Chen Jing said that their confidence comes not only from the increase in sales, but also from the platform’s digitalization of businesses Empowerment. Like plant protection, 1.2 million merchants and 300,000 foreign trade factories in 2000 industrial belts across the country broke out on Tmall Double 11, which reignited their confidence.
Businesses with different scales and levels of industry belts can find both a distinct consumer market on the e-commerce platform, as well as a three-dimensional transformation and upgrading channel. Such as: serving "factory goods"For the customized Taobao special edition, C2M orders in the industry belt soared by 263% during Double 11. There is also 1688, which focuses on wholesale, Tmall, which is good at "creating explosive products" and is good at incubating "new stars"...
In addition, small and medium businesses in the industrial belt can use the services of warehousing, logistics, industrial Internet, cloud computing, finance and other services on the Ali platform to systematically solve the problems of the entire link and realize a positive cycle. According to Chen Duan, director of the Central University of Finance and Economics Digital Economy Integration Innovation Development Center, from the perspective of consumer data, Tmall’s double 11 performance is beautiful, the industry belt merchants are "recovering blood", and the consumption patterns continue to diversify, driving the rise of new formats. From the supply side, traditional merchants in the industrial belt have entered Tmall Double 11, and e-commerce platforms such as Alibaba have led the remodeling of micro-enterprises' production factor resources and process mechanisms, which are of positive significance for the implementation of the "six stability" and "six guarantees" , And its role in the development of the national economy is further highlighted. Weng Yi, a senior researcher at the
digital economy think tank, believes that as the biggest domestic demand flashpoint throughout the year, Tmall Double 11 has become the absolute home of the national industry belt merchants to "rebirth". Alibaba has brought new factories to the industry through its digital capabilities accumulated over 20 years. A round of growth is replaced by a "new engine."
Chengdu Daily·Jinguan News Reporter Wang Xin Image courtesy of Alibaba Editor Wang Ling proofread Song Hexiao
