Tencent News "Frontline" Tang Yuanyuan
On November 10, Didi's community e-commerce platform Orange Heart Optimal announced that its daily orders exceeded 7 million, leading the community e-commerce industry and becoming the industry's first. This is less than 5 months after the launch of Orange Heart Optimal. According to industry insiders, the highest order volume in the community e-commerce industry was maintained by Xingsheng Optimal, and the current daily order volume is around 5 million. The
Orange Heart Selection Team was formally established in May this year, and started operations in Chengdu through a mini program on June 15th. The main focus is on ultra-low-priced explosive products. There are multiple ultra-low-price spike events every day.
After three months of testing the waters in the Sichuan-Chongqing region, Orange Heart preferred to establish a firm base in the Sichuan-Chongqing region. After September, it entered the rapid expansion stage across the country and opened cities in various places. According to public information of
, on September 11, the daily order volume in the Sichuan-Chongqing area of Orange Heart Optimal Group exceeded 500,000; on September 28, the national daily order volume exceeded 2.8 million.
After October 25, Orange Heart Optimal Group has accelerated its business expansion again, intensively entering 14 provinces and cities including Henan, Fujian, Zhejiang, Jiangxi, Hebei, Nanjing and Guangdong.
On October 30, Orange Heart Optimal Jiangxi Province’s first day of online orders exceeded 400,000. On November 6, Guangzhou and Foshan’s first day of online orders exceeded 450,000. What
is more favorable to Orange Heart Optimization is that it will also receive comprehensive resource support from Didi Group.
On November 3, Didi CEO Cheng Weigang stated at an internal meeting that "Didi has no upper limit on the investment in Orange Heart Optimum", and fully won the market first place.
Subsequently, Didi dispatched its troops and dispatched a large number of technical and operational business backbones to Orange Heart, and at the same time recruited large-scale external industry talents. On November 10th, Didi started its online traffic support for Orange Heart in Sichuan.
At the same time, Orange Heart Optimal Group is constantly strengthening its upstream supply chain and downstream warehousing capacity. In the past two weeks, it has reached strategic cooperation with several companies including COFCO, Want Want, Three Squirrels, and Master Kong. According to insiders, Orange Heart Optimal is also accelerating infrastructure construction.
